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Saughtonhall Drama<br />
As part of Saughtonhall Drama Groups aim to improve their environmental<br />
footprint they took the opportunity of the new tram service to both publicise<br />
their show and encouraged audience members to attend by tram. The tram<br />
only started running at the end of May 2014, so this was the group’s first<br />
production since the trams commenced public service. The venue is in a<br />
residential area near Murrayfield stadium. Being just over a mile from the<br />
West End and about 2 miles from the centre of the fringe, passing foot<br />
traffic is non existent. However their venue at Saughtonhall Church is only<br />
about 300 meters from Balgreen Tram stop making travel from the city<br />
centre very easy.<br />
The photograph shows Saughtonhall Drama Group cast members and<br />
crew of the comedy ‘Beyond a Joke’ by Derek Benfield, getting off the<br />
tram at Balgreen on route to perform on 4-9 August as part of the<br />
Edinburgh Festival Fringe. The wheelbarrow, occupied by play Director Morag Simpson re-appeared on stage, playing<br />
an important part in the plot.<br />
The publicity shot and allied story were published in the Edinburgh Evening News to good effect. Several people<br />
commented that they had seen the article and came to the show by tram, something they had not thought of. With overall<br />
attendance at 96% the Group have qualified as achieving a fringe ‘sell out’ show allowing use of the sell out logo (a<br />
laurel) in the following year’s publicity.