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www.traveldailymedia.com/asia 14 Aug 2013 ▶ P 3
Tourism Australia launches
Chinese website
GREEN
Tourism Australia has launched a
new Chinese consumer website,
Australia.cn. The new site is the
first dedicated overseas portal to
be offered by Tourism Australia and
comes amid a sharp rise in Chinese
arrivals to Australia. And the tourism
board's Managing Director, Andrew
McEvoy, said the launch of the site
marked a significant strategic step
in the country's Chinese marketing
strategy.
"This is the first time Tourism
Australia has developed and hosted
a consumer website in any overseas
market and it is an essential step
in Australia staying ahead of the
competition in China, a market
estimated to be worth over AU$9
billion (US$8.3bn) to Australian
tourism by 2020," McEvoy said.
"Research has shown that Chinese
travellers are interested in an
Australian holiday for its food and
wine, city lifestyle, natural wonders
and beautiful coastal areas - and
we have tailored the content on the
website to inspire Chinese consumers
to help turn their holiday aspirations
into reality."
As well as highlighting these
market segments, the new site
is integrated with Chinese social
media platforms such as Sina
Weibo and Kaixin, and includes a
section where Chinese celebrities
and bloggers share their own views
of Australia. There is also a travel
planning area with fl ight and visa
information.
China is Australia's fastest growing
inbound tourism market, with 685,000
Chinese visiting Australia in the year
ending June 2013, an increase of
17.4% on the previous year. Click
here for full story
New China-Vietnam highway opens
new highway has opened
A connecting China and Vietnam.
The 400km transnational highway
launched last week, connecting the
city of Chongzuo, in southern China's
Guangxi Zhuang region, with the
Vietnamese tourist destination of
Halong Bay. China's People's Daily
newspaper reported the highway's
operator, Guangxi Yunde Group, as
saying the road would "contribute to
the future development of the tourist
industries in China and Vietnam". The
highway will shorten the bus journey
times between Chongzuo and Halong
Bay to approximately 7.5 hours.
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Ayana Bali's new hotel plants trees
Rimba Jimbaran, the new resort
in Bali, has planted 50,000 trees.
The luxury resort, which is the
Ayana Resort & Spa's sister
property, is already located in a
forest setting. But it has added
to this natural backdrop by
planting thousands more trees in
its 77 hectares of grounds.
"Five years ago, when the 'seeds were planted' for the idea of a new
hotel at Ayana, our farmers planted 40,000 fast-growing albesia 'silk'
trees at Ayana's farm in central Bali," said Rimba's Project Director,
Wayan Widhiada. "Now, some of those trees have been used at
Rimba, and we have replanted at the farm to replace them, as part
of our commitment to a greener Bali. In addition, we have planted
10,000 trees around Rimba's grounds to help further offset our
carbon footprint."
Aside from albesia trees, which will grow to full maturity within fi ve
years, the resort's farm also produces pineapples and oranges and
coffee beans, which are offered on the resort menus.
Six Senses hires sustainable
tourism expert
Sustainable tourism expert Costas Christ
will join Six Senses as the company's new
Sustainability Ambassador. A pioneer of
ecotourism, Christ helped to offi cially defi ne
the term as a founding member and former
Chairman of the International Ecotourism
Society. He will now serve as an advisor
to Six Senses' recently-appointed the Vice
President Sustainability, Amber Marie Beard,
and represent the company as its global
spokesperson on sustainable tourism.
“We are at a new turning point as more travel businesses and
destinations adopt sustainable tourism principles to help safeguard
our planet and deliver tangible benefi ts to local communities,”
commented Costas. “I look forward to supporting Six Senses in their
commitment to advance these efforts.”
As former Senior Director for Conservation International, Costas
supervised sustainable tourism projects supporting poverty alleviation
and the protection of biodiversity across the globe. He was also
appointed during the Clinton Administration to serve as Peace Corps
Country Director in Uganda.
Centara cleans up Pattaya beach
Staff at the new Centara
Grand Phratamnak Resort
& Spa recently undertook a
major beach cleaning exercise
in Pattaya. The soon-to-beopened
hotel's GM, Dominique
Ronge, led more than 80 of his
staff on the exercise, joining
forces with local beach vendors
to help remove litter from the entrance to the hotel's beachfront,
known as ‘Cosy Beach’. Centara Grand Phratamnak Resort & Spa is
due to open in October 2013.
United boosts Mariana Islands
New fl ights have been launched
connecting Guam with Rota,
in the Northern Mariana Islands.
Operated by Cape Air on behalf
of United Express, fl ights between
Guam and Rota will now operate
daily, along with a Cape’s daily
service between Rota and Saipan.
Rota's Mayor, Melchor Mendiola,
said the new fl ights would
“contribute to the economic growth
of the island”.
“In our quest for reliable air
service transportation, I am
heightened by Cape Air's approval
to provide daily fl ights serving Rota,”
said Mendiola. “I extend my support
and appreciation to all involved in
this essential air service.”
Together with Guam, the
Northern Mariana Islands comprise
the Marianas archipelago,
which lies in the Pacifi c Ocean,
approximately 2,600km east of the
Philippines.
The new daily flights to Rota can be
booked via the United Airlines website.
Click here for full story
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