EyEBlASTER BEnCHMARk InSIgHTS - MediaMind

Benchmark Insights:
Using Dwell to Measure Advertising Effectiveness
Index
Verticals Definitions.......................................................................15
Metrics Definitions...........................................................................16
Regional Benchmarks
• North America................................................................................17
• Europe...........................................................................................18
• Australia and New Zealand.............................................................19
• East Asia........................................................................................20
• South Asia......................................................................................21
• Latin America.................................................................................22
Country Benchmarks
• Australia.........................................................................................23
• Brazil..............................................................................................24
• Canada..........................................................................................25
• Denmark........................................................................................26
• Finland...........................................................................................27
• France...........................................................................................28
• Germany........................................................................................29
• Hong Kong.....................................................................................30
• India...............................................................................................31
• Italy................................................................................................32
• Japan.............................................................................................33
• Malaysia.........................................................................................34
• Mexico...........................................................................................35
• Netherlands....................................................................................36
• Norway...........................................................................................37
• Portugal..........................................................................................38
• Singapore.......................................................................................39
• South Africa....................................................................................40
• Spain..............................................................................................41
• Sweden..........................................................................................42
• Taiwan............................................................................................43
• Thailand..........................................................................................44
• UK..................................................................................................45
• United States..................................................................................46
47 Eyeblaster benchmark insights