VALUE-ADDED OPPORTUNITIES IN AGRICULTURE - Agricultural ...

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AFTERNOON PROGRAM Memorial Union 1:10-2:00 BREAKOUT SESSION ONE 2:10-3:00 BREAKOUT SESSION TWO 3:10-4:00 BREAKOUT SESSION THREE Participants chose one of the available topics for each of the three afternoon breakout sessions. Times and locations will be provided at registration check-in based on early registration feedback. BUSINESS SESSIONS Financing: Getting the Green Light from Your Banker Jeff Kistner, CoBank, Omaha NE Moderator: Galen Rapp, USDA Rural Development Jeff Kistner will challenge producers and others with financial information that is needed when expanding into value-added business ventures. Financing is a critical element for any business and finding the money can sometimes be a real challenge. He will discuss these areas: formation, feasibility, business plan, keys to success, and causes of failures. Legal Perspective of Starting a Value-Added Business Mark Hanson, Lindquist & Vennum, Minneapolis, MN Moderator: Dr. David Barton, KSU Agricultural Economics Department Mark Hanson will discuss the legal aspects to consider when becoming involved in value-added processing and marketing businesses. He has worked with a significant number of value-added cooperative endeavors, including several Kansas cooperatives. Value-Added Marketing from a Retailer's View Tom Moore, Ball Food Stores, Kansas City, KS Moderator: Michael Boland, KSU Agricultural Economics Department Ball Food Stores realize their customers will readily purchase locally grown meat and produce. Tom Moore will inform his audience about his views on adding value to locally grown products by marketing them through retail outlets. He will discuss the challenges and opportunities producers face in adding value to their products through further processing and marketing. Starting a Business Darrell Holaday, Advance Market Concepts, St George, KS Moderator: Connie Fischer, KDOCH Ag Products Development Division Darrell Holaday will present the fundamental steps necessary to start a value-adding business, the realities of running a business and the importance of a business plan. He brings experience and expertise in business development and market consulting for value-adding business ventures. 2
CROP SESSIONS Adding Value to White Corn: Inside Look at Co-op Formation Chris Williams, 21 st Century Alliance, Manhattan, KS Moderator: Rita Bayless, KDOCH Ag Products Development Division Chris Williams will describe the process of examining a new value-added venture through the perspective of the successful 21 st Century Alliance model. The 21 st Century Alliance is an organization of 775 producers, which has already created five value-added business ventures. White Wheat Marketing Panel Ronald Madl, KSU Wheat Research Center, Manhattan, KS Curt Blades, Farmland Industries, Kansas City, MO Terry Garvert, Cargill, Minneapolis, MN Moderator: Brett Myers, Kansas Association of Wheat Growers Dr. Madl will chair a panel discussion that will update us on the white wheat industry. Hear how white wheat markets are developing and learn about the potential opportunity for adding value for wheat producers. The panel will present the industry perspective from Curt Blades, Farmland Industries and Terry Garvert, Cargill. Ethanol Production Ralph Groschen, Minnesota Dept. of Agriculture, St. Paul, MN Dave Kolsrud, Agri-Energy LLC, Beaver Creek, MN Moderator: Meleesa Younggren, KDOCH Ag Products Development Division Ralph Groschen will provide a thorough update on the ethanol industry, including the opportunities for increased ethanol production. Dave Kolsrud will provide important information about developing and formulating a value-adding business venture that produces corn ethanol. Containerized Grain Shipping Jeff Scovill, CH Robinson, Eden Prairie, MN Moderator: Jerry Dudley, KDOCH Ag Products Development Division Jeff Scovill will provide information about exporting Identity Preserved grains in separated containerized compartments. LIVESTOCK SESSIONS A Producer Marketing Association John McNutt, Pork America, Iowa City, IA Moderator: Ray Hammarlund, KDOCH Ag Products Development Division Pork America is a national cooperative of pork producers organized to create opportunities and optimize profitability for its members. John McNutt will explain how pork producers plan to coordinate pork production, processing, distribution and marketing through relationships and contracts that will significantly enhance the value of members' production. The immediate efforts include pool marketing and cooperation with other groups across the country. 3
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