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MOVING FORWARD<br />
Welcome to our little book of all things<br />
Redfern. It’s a simple guide to feeling,<br />
using, and just generally living the Redfern<br />
brand. Why make a little book just about us?<br />
It’s pretty simple really. We believe that a<br />
brand is so much more than just a logo or<br />
some clever writing. It’s an assurance<br />
of quality; what Redfern truly stands for.<br />
It’s our promise.<br />
So before we put pen to paper, we spent<br />
some time listening to our people, our<br />
clients (and future clients), to find out what<br />
that promise needed to look like. What does<br />
Redfern stand for? What makes up our DNA?<br />
Our guide is here to answer just that. It’s<br />
to help you truly understand who we are,<br />
and what we are about. What’s behind our<br />
brand, our people, and our product; what we<br />
do, how we do it, and why we do it.<br />
Have a look through our guide which<br />
captures the essence of Redfern.<br />
1<br />
Little Book of Redfern
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