What makes KINTEX be a successful exhibition center? - IAEE

Governments (Stakeholders)
KINTEX was invested by 3 national and local Korean governments – KOTRA (Korea Trade & Promotion Agency),
Gyeonggi province and Goyang city. So these 3 investors are stakeholders and customers as well. From the opening,
KINTEX was focusing on these customers because they also want to meet the unmet business items-public trade shows
and events. KOTRA have many international branch offices over 100 countries and exhibition business is one of the most
important businesses. So KOTRA can cowork with KINTEX in attracting international buyers and exhibitors. Also KOTRA
can make conferences and seminars for matchmaking between buyers and sellers. It is very important function because
domestic exhibitors always want to meet and discuss with international buyers in their booths. Therefore, KOTRA is one of
the valued customers.
Secondly, Gyeonggi province is another key customer. Gyeonggi province has planned to grow leisure marine industry for
preparing the next generation of growth engine. So Gyeonggi province proposed KINTEX to develop an international boat
show, which is about 6 billion KRW worth of event. So KINTEX developed the total exhibition plan for boat show in 2008
and it was a great success even it was the first show. Moreover, Gyeonggi province needs many trade shows and conventions
for developing local economies and this can be supported by KINTEX in managing exhibitions.Third, Goyang city is also
a key valued customer. Goyang city has a huge plan for developing KINTEX area as an international exhibition complex.
So they are doing marketing activities for attracting investments from all around the world. These activities have been made
great results like developing China town, department store, hopping mall and hotels etc. Also Goyang city provided the land
of 100,000m2 for building 2nd phase of KINTEX.
Therefore, 3 investors-KOTRA, Gyeonggi province, and Goyang city are valued customers as below.
Figure III-6. KINTEX’s Valued Customer
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