John Smith - Brock University

SAMPLE RESUME – BBA (Marketing)
John Smith
28 Main Street, Toronto, Ontario
N0B 2G0
jsmith@yahoo.ca
(416) 481­5934
Education:
Honours Bachelor of Business Administration Sept. 2002 – Apr. 2006
Concentration in Marketing
Brock University, St. Catharines, Ontario
Work Experience:
Assistant Director of Operations
Toronto Volunteer Bridge, Toronto, Ontario
Jan. 2005 ­ Present
· Coordinated volunteer opportunities for young professionals (aged 23­35) throughout Toronto to enhance
professional development while contributing to the community
· Conducted meetings and maintained contact with seven current partner charities; researched and met with
prospective partners, successfully adding four new partner charities and expanding the opportunity base
for program participants
· Planned a social event to recognize 70+ volunteers; implemented new recognition pins to reward
exceptional service and promoted wearing of the pins in the community to create broadened community
awareness of the organization
· Created monthly e­newsletters for distribution to members, which helped maintain interest in the
organization and created awareness about upcoming events
· Increased volunteer participation by 10% by initiating and developing print and internet marketing for the
organization
· Revamped and maintained a Microsoft Access database of 300+ volunteers, which created a more
efficient tracking and communication process
Field Representative Oct. 2003 – Dec. 2004
Mosaic Sales Solutions, Toronto, Ontario
· Effectively communicated with customers to educate consumers on products/services and marketed
products through cold calling and telemarketing
· Orchestrated various sales events, organizing all aspects including location selection, financial
tracking, staff allocation and event set up and take down
· Conducted job fair and on­campus recruiting for Mosaic Sales Solution at Seneca College and Brock
University, respectively
· Assessed potential candidates’ marketing skills and recommended over 50 candidates for interviews
· Promoted Labatt Blue products at Fallsview Casino in Niagara Falls through implementation of print ad
campaigns and word­of­mouth marketing resulting in contract purchasing of the product
Leader in Training Supervisor
Town of Milton, Milton, Ontario May 2002 – Sept. 2003
· Designed and coordinated all the details and daily events of a Junior and Senior Leader­In­Training
program
· Interviewed, selected and trained seasonal staff fostering a welcoming environment and improving
retention rates by 10% each year
· Planned out and executed a marketing program that included representation at a local Food Market, a
stand in a local mall, and various locations to create community awareness of the program resulting in 45
new program applicants

SAMPLE RESUME – BBA (Marketing)
John Smith Page 2 of 2
Camp Counselor Jun. 2000 – May 2002
YMCA of Niagara, St. Catharines, Ontario
· Co­operatively worked with two other individuals to organize and run quiet and active games for children
ages 5­10
· Coordinated and distributed responsibilities to 15 staff members to successfully organize two large group
game events for approximately 150 children within budget and deadlines
Extra­curricular Activities:
President Sept. 2005 – May 2006
Brock Marketing Association, Brock University, St. Catharines, Ontario
· Directed and implemented marketing campaigns through print and online media which contributed to
receiving “Club of the Year” award
· Successfully recruited 70 student volunteers and Team Leads through on campus promotion and
classroom presentations
Vice President, Marketing Sept. 2004 ­ May 2005
Human Resource Management Association, Brock University, St. Catharines, Ontario
· Developed and implemented marketing strategy including posters and flyers used to promote the
association resulting in largest new membership since inception
· Increased event participation by 30% from previous year by assessing target market for individual
events and creating relevant, attractive promotional materials to secure full attendance
Computer Skills:
· Microsoft Word, PowerPoint, Outlook, Access, Excel and SPSS
Leadership Training:
· Bronze level certification: Foundations of Leadership Practicum Series, Brock University 2005
· Attended Creative Leadership Among Youth (CLAY) conference, McMaster University 2004
· Attended the Ontario Educational Leadership Centre (OELC), Orillia, Ontario 2000
· Young Leaders & Advanced Leaders Training programs at the YMCA, Orillia, Ontario 1999
References Available Upon Request