UniPASS Report Semester 1 2012 - Unilife - Curtin University

Feedback from Non-Attendees
UniPASS Semester 1 2012 Report
All students enrolled in the 14 UniPASS supported units who did not come regularly or at all to UniPASS were
surveyed in an attempt to gain insight into improving attendance. The Qualtrics survey received 413 responses.
Attendance was the biggest issue the program faced in 2012. Gaining regular attendance to the voluntary
program required significant promotion and effort on behalf of the facilitators. The main objective of marketing
UniPASS was to increase awareness of the program and gain sufficient attendance. The charts below indicate
that the promotional strategies were effective in building awareness of the program in all students enrolled in
UniPASS supported units.
Student awareness of the program was very high with 84% (Figure 3) of students having heard of UniPASS. This
figure shows that the marketing strategies employed were successful and that lack of awareness was not the
reason for less than expected attendance levels.
Figure 3
Students Who Have Heard of UniPASS
16%
Yes
No
84%
The next question provides information about the different communication channels used. The most effective
communication channel was the lecturer with 34% (Figure 4). This highlights the important influence the
lecturer has on attendance, a lecturer who regularly promotes UniPASS and whose tone indicates genuine
support will affect higher attendance in their UniPASS sessions. The next most effective channels were emails
with 23% and flyers with 20%.
Figure 4
'I heard about UniPASS through...'
4%
16%
Other
51%
21%
A friend
A poster or flyer
26%
A promotional presentation
in my lecture
An email
A lecturer
44%
Raphael Pereira September 2012 UniLife – START – UniPASS 12