2014 MEDIA KIT - Taekwondo Times
2014 MEDIA KIT - Taekwondo Times
2014 MEDIA KIT - Taekwondo Times
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<strong>2014</strong> <strong>MEDIA</strong> <strong>KIT</strong>
TaeKwonDo <strong>Times</strong> is the International Martial Arts<br />
magazine that reaches readers in over 120 countries!<br />
With every issue, since our first in 1981, we have<br />
strived to meet our mission of Uniting the World<br />
through Martial Arts and continue to exceed our<br />
expectations!<br />
Each TaeKwonDo <strong>Times</strong> issue is unmatched in bringing you news and events, columns, and feature stories from every<br />
corner of the world. Our TKD <strong>Times</strong> columnists and contributors are inspirational in staying true to the goals of martial<br />
arts, while keeping you abreast of new directions, techniques, and equipment; as well as providing contrast...all to<br />
continue the growth of martial arts world-wide.<br />
TKD <strong>Times</strong>, an award winning magazine grounded with world class photography, artwork, editorial content and a true<br />
desire to serve the world of Martial Arts in every issue!<br />
Areas of Coverage<br />
FEATURES<br />
Our Covers and Features connect you with the stories and<br />
histories from the founders of Martial Arts (e.g., General Choi<br />
Hong Hi & DoJuNim Ji, Han Jae), grandmasters and famous<br />
martial artists such as Grandmaster Bobby Kim and Chuck<br />
Norris, to current masters and future leaders in the world of<br />
Martial Arts. Our Features are well read and are of great<br />
interest and importance to martial artists.<br />
IN THE TIMES<br />
We keep you up to date on all the latest news in the <strong>Taekwondo</strong><br />
world covering tournaments, championships, events,<br />
seminars, awards, achievements, accolades, promotions,<br />
technology, entertainment, equipment and business.<br />
VITALITY<br />
Focused on the body, mind and spirit, our Vitality section<br />
includes columns and articles aimed at the health, lifestyle and<br />
general well being of the Martial Artist.<br />
MARTIAL ARTS<br />
You will love learning about different martial arts from around<br />
the world; Kuk Sool, Hapkido, Karate, PTK, Tang Soo Do and<br />
<strong>Taekwondo</strong>, (and many more!); the World <strong>Taekwondo</strong> Federation<br />
(WTF); the International <strong>Taekwondo</strong> Federation (ITF);<br />
international, national and local martial arts organizations;<br />
martial arts forms and techniques...TKD <strong>Times</strong> has it all!<br />
WORLD<br />
Our World Section is devoted to showcasing Martial Arts from<br />
around the world. The similarities and differences in the<br />
various cultures, practices and martial arts connects martial<br />
artists together! Our World section truly does “Unite the World<br />
through Martial Arts!”<br />
PAGE 2<br />
SPOTLIGHT<br />
From the youngest students to respected Grandmasters, our<br />
stories connect you to inspiring black belts, martial arts<br />
information, history, products and training. Our Spotlight<br />
section includes family stories and reader submissions.<br />
• In the Spotlight<br />
• Black Belt Beginnings<br />
• Killer Kicks & Big Breaks<br />
• Person of Interest<br />
• Featured School<br />
• Black Belt Families<br />
CULTURE<br />
East meets West in our Culture section. In every issue we bring<br />
you Korean History, Tourism, and Culture...places of interest<br />
for travelers as well as bringing the culture into your everyday<br />
lives with recipes and traditions that are carried on to this day.
6 FULL COLOR BI-MONTHLY PRINT EDITIONS<br />
PLUS!<br />
NEW IN <strong>2014</strong>, DIGITAL BONUS EDITIONS<br />
Same great content...bi-monthly...starting January 1, <strong>2014</strong>!<br />
<strong>2014</strong> Editorial Calendar<br />
(Subject to change)<br />
JANUARY<br />
FOCUS: HISTORY & PASSING THE TORCH<br />
COVER FEATURE: DAN “THE BEAST” SEVERN & TOM GORDON<br />
• Editorial Deadline: 10/4/13<br />
• Ad Space Deadline: 10/17/13<br />
• On Sale Date: 12/3/13<br />
MAY<br />
FOCUS: TKD IN THE USA, STATE BY STATE<br />
COVER FEATURE: SONG SUN YU<br />
• Editorial Deadline: 2/7/14<br />
• Ad Space Deadline: 2/14/14<br />
• On Sale Date: 4/1/14<br />
SEPTEMBER<br />
FOCUS: OVERCOMING OBSTACLES<br />
COVER FEATURE: CHIEF MASTER ROBERT OTT<br />
• Editorial Deadline: 6/7/14<br />
• Ad Space Deadline: 6/14/14<br />
• On Sale Date: 8/5/14<br />
January Online Bonus Edition<br />
FOCUS: DYNAMIC DUOS<br />
COVER FEATURE: MR. & MRS. MESSINA<br />
• Editorial Deadline: 11/7/13<br />
• On Sale Date: 1/1/14<br />
May Online Bonus Edition<br />
FOCUS: MARTIAL ARTS INNOVATORS<br />
COVER FEATURE: TO BE DETERMINED<br />
• Editorial Deadline: 3/7/14<br />
• On Sale Date: 5/1/14<br />
September Online Bonus Edition<br />
FOCUS: JOINING FORCES & BUILDING BRIDGES<br />
COVER FEATURE: OPEN<br />
• Editorial Deadline: 7/7/14<br />
• On Sale Date: 9/1/14<br />
MARCH<br />
FOCUS: CROSS TRAINING IN MARTIAL ARTS<br />
COVER FEATURE: JOSE TORRES & ERIC KOVALESKI<br />
• Editorial Deadline: 12/7/13<br />
• Ad Space Deadline: 12/14/13<br />
• On Sale Date: 2/4/14<br />
March Online Bonus Edition<br />
FOCUS: SPOTLIGHT ON KOREAN MARTIAL ARTS<br />
COVER FEATURE: KOREAN MARTIAL ARTS FESTIVAL<br />
• Editorial Deadline: 1/7/13<br />
• On Sale Date: 3/1/14<br />
JULY<br />
FOCUS: GIVING BACK TO THE COMMUNITY<br />
COVER FEATURE: MASTER JAMES THEROS<br />
• Editorial Deadline: 4/7/14<br />
• Ad Space Deadline: 4/14/14<br />
• On Sale Date: 6/3/14<br />
July Online Bonus Edition<br />
FOCUS: CONTRIBUTOR SPOTLIGHT<br />
COVER FEATURE: COLUMNIST BATTLE ROYALE<br />
• Editorial Deadline: 5/7/14<br />
• On Sale Date: 7/1/14<br />
NOVEMBER<br />
FOCUS: MARTIAL ARTS VETERANS<br />
COVER FEATURE: DR. TAE YUN KIM<br />
• Editorial Deadline: 8/7/14<br />
• Ad Space Deadline: 8/14/14<br />
• On Sale Date: 10/7/14<br />
November Online Bonus Edition<br />
FOCUS: TO BE DETERMINED<br />
COVER FEATURE: SUBSCRIPTION CONTEST WINNER<br />
• Editorial Deadline: 9/7/14<br />
• On Sale Date: 11/1/14<br />
<strong>2014</strong> FEATURE SPOTS AVAILABLE<br />
CALL 319-396-1980 TODAY<br />
TO SECURE YOUR SPOT<br />
PAGE 3<br />
2015 COVERS STILL AVAILABLE
<strong>2014</strong> Advertising & Bulk Rates<br />
DISPLAY ADVERTISING<br />
SIZE 1 ISSUE 3 ISSUES 6 ISSUES<br />
Full Page $1,300/issue $1,170/issue $1,040/issue<br />
1/2 Page $850/issue $780/issue $765/issue<br />
1/3 Page $600/issue $540/issue $480/issue<br />
1/4 Page $475/issue $427/issue $380/issue<br />
PREMIUM PLACEMENT ADD-ONS<br />
BACK COVER INSIDE FRONT COVER PAGE 3<br />
add $300/issue add $250/issue add $200/issue<br />
AD SIZES WITH BLEED (WIDTH BY HEIGHT)<br />
• Full Page: 8.25” by 11.125“<br />
• 1/2 Page: 8.25” by 5.625” Horizontal<br />
• 1/2 Page: 4.125” by 11.125” Vertical<br />
• 1/3 Page: 2.755” by 11.125” Vertical<br />
• 1/4 Page: 4.125” by 5.625” Vertical<br />
• 1/4 Page: 8.25” by 2.625” Horizontal<br />
IMAGE GUIDELINES<br />
• Color image resolution: 300 dpi.<br />
• Grayscale image resolution: 300 dpi.<br />
• Bitmap image resolution: 600 dpi.<br />
ADVERTISEMENT GUIDELINES<br />
• Adobe PDF is the preferred format for print advertisements.<br />
• Acceptable formats: .jpg, .pdf, .ai, .eps, .tiff, .psd, .indd<br />
• Please include .125” bleed on all sides<br />
MARTIAL ARTS FAMILY DIRECTORY<br />
SIZE<br />
6 ISSUES<br />
Regular Listing $200<br />
Enhanced Listing with Logo $250<br />
TAEKWONDOTIMES.COM<br />
We will be updating our website in <strong>2014</strong>, contact us at 319-396-1980<br />
for information regarding online advertising opportunities.<br />
BULK MAGAZINE ORDER PRICING<br />
Readers wanting to purchase 11 copies or more are eligible for the<br />
bulk rate prices. Bulk pricing is valid only before our magazine goes<br />
to print for each issue. Domestic customers will receive free shipping<br />
on bulk orders. International customers, please call between 8:30 am<br />
and 4:30 pm Central Time for shipping quotes. For more information,<br />
please call 319-396-1980.<br />
QUANTITY PRICE/ISSUE<br />
11-50 $5.50<br />
51-150 $5.25<br />
151-300 $4.99<br />
301-500 $4.75<br />
QUANTITY PRICE/ISSUE<br />
5-10 $4.50<br />
QUANTITY PRICE/ISSUE<br />
501-1,000 $4.50<br />
1,001-2,500 $3.99<br />
2,501-4,500 $3.25<br />
4,501+ $2.75<br />
Become a retailer of the <strong>Taekwondo</strong> <strong>Times</strong>! This opportunity is<br />
limited to schools & businesses for the smaller amounts. Pricing is<br />
only available with the setup of a recurring bulk order.<br />
QUANTITY PRICE/ISSUE<br />
10+ $4.00<br />
ADVERTISING & BULK ORDER DISCOUNTS ARE AVAILABLE WITH A COVER CONTRACT. DETAILS WILL BE NEGOTIATED IN THE CONTRACT<br />
PAGE 4
<strong>2014</strong> Editorial & Image Guidelines<br />
TaeKwonDo <strong>Times</strong> does not guarantee the publication of articles that are submitted to us. We will publish content based on available space.<br />
All submissions are subject to editing by our staff. All guidelines are subject to change and can be adjusted to suit the needs of the magazine.<br />
Options are available if you want to secure a spot in an upcoming issue, please contact us at 319-396-1980 to learn more.<br />
GENERAL NEWS SUBMISSIONS<br />
• Major Event: 400 words<br />
• Small Event: 200 words<br />
• Point of View: 550 words<br />
• Promotions: 150 words<br />
• General Press Release: 150 words<br />
ARTICLE SUBMISSIONS<br />
• General Article: 700-800 words per page<br />
• Black Belt Beginnings: 1200 words<br />
• In the Spotlight: 500 to 1000 words<br />
• Featured School: 350 words<br />
• Person of Interest: 800 words<br />
• Black Belt Families: 400 words<br />
IMAGE GUIDELINES<br />
Please provide original files, Facebook<br />
photos are generally not suitable for print.<br />
Professionally taken photos are preferred.<br />
Please include the photographers name<br />
and a brief description of the photo.<br />
• Color image resolution: 300 dpi.<br />
• Grayscale image resolution: 300 dpi.<br />
KILLER KICKS & BIG BREAKS<br />
To be considered for our Killer Kicks & Big<br />
Breaks Section, please submit your photo,<br />
name, rank, school, location and where your<br />
picture was taken.<br />
Contact Information<br />
TAEKWONDO TIMES<br />
3950 WILSON AVE SW<br />
CEDAR RAPIDS, IA 52404 USA<br />
Phone 319-396-1980 • Fax 319-396-5070<br />
www.taekwondotimes.com<br />
Office Hours: 8:30 AM to 4:30 PM CST<br />
PUBLISHER & CEO<br />
GRANDMASTER WOOJIN JUNG<br />
DIRECTOR<br />
KYLE FRANKLIN<br />
director@taekwondotimes.com<br />
BUSINESS & COMMUNICATIONS<br />
LISA FRATZKE<br />
business@taekwondotimes.com<br />
PAGE 5<br />
ADVERTISING DEPARTMENT<br />
graphics@taekwondotimes.com<br />
NEWS DEPARTMENT<br />
news@taekwondotimes.com<br />
EDITORIAL DEPARTMENT<br />
editor@taekwondotimes.com<br />
GENERAL INFORMATION<br />
press@taekwondotimes.com