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factsheet - young women and girls physical activity - Women's Sport ...

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Girls Shout Out! 2007/Girls’ Attitudes Survey, 2010<br />

Young <strong>women</strong>’s views on sport<br />

46%<br />

69%<br />

<strong>Sport</strong>s traditionally played by boys are<br />

seen to be more important than sports<br />

played by <strong>girls</strong><br />

10-15 year olds 16-25 year olds<br />

72%<br />

48%<br />

Playing sport <strong>and</strong> being healthy are<br />

very important<br />

The importance of sport<br />

• A study by Girlguiding UK in 2007 found that<br />

<strong>young</strong> <strong>women</strong> think sports traditionally played by<br />

boys, such as rugby <strong>and</strong> football, are seen to be<br />

more important that sports played by <strong>girls</strong>. This<br />

pessimistic view increases with age<br />

•The same study found that for seven in ten 10-<br />

15 year olds, playing sport <strong>and</strong> being healthy are<br />

very important. However this view declines with<br />

age with less than half of 16-25 year olds<br />

agreeing with this statement<br />

Source: Girlguiding UK, Girls Shout Out! Survey, 2007. UK. See note 6<br />

What <strong>young</strong> <strong>women</strong> would like to change about how they look – top three responses given<br />

7-11 year olds 11-16 year olds 16-21 year olds<br />

33%<br />

21%<br />

8% 6%<br />

14%<br />

23%<br />

14%<br />

9% 9% 9%<br />

7%<br />

5%<br />

Want to be thinner Body shape Teeth Nothing<br />

Source: Girlguiding UK, Girls’ Attitudes Survey, 2010. Respondents were asked ‘If you could change one thing about the way you look, what would you change?’UK. See<br />

note 7<br />

Body confidence<br />

• A more recent study carried out by Girlguiding UK in 2010, found a significant proportion of <strong>young</strong><br />

<strong>women</strong> could identify at least one thing they would like to change about their appearance – with being<br />

thinner, body shape <strong>and</strong> teeth the three top answers given<br />

• The proportion of <strong>young</strong> <strong>women</strong> wanting to change how they look increases considerably with age – at<br />

age 7-11 23% would change nothing, but by the time they reach 16-21, just 5% are confident enough to<br />

say the same thing<br />

• Even as <strong>young</strong> as 7-11, <strong>girls</strong> are already worrying about their weight – with 8% of them wanting to be<br />

thinner. Unfortunately, the number of <strong>young</strong> <strong>women</strong> thinking this increases sizably with age. By the time<br />

they reach 16-21 – one in three <strong>young</strong> <strong>women</strong> wants to be thinner<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010

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