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A WSFF Insight Factsheet<br />

Young <strong>women</strong> <strong>and</strong><br />

<strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong><br />

This <strong>factsheet</strong> summarises the recent key findings around <strong>young</strong> <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ participation in sport <strong>and</strong> <strong>physical</strong> <strong>activity</strong>. It<br />

brings together quantitative data from a number of sources including the NHS Information Centre; Department for Culture, Media<br />

<strong>and</strong> <strong>Sport</strong> (DCMS); Department for Children, Schools <strong>and</strong> Families (DCSF); Youth <strong>Sport</strong> Trust (YST); Girlguiding UK; <strong>and</strong> Women’s<br />

<strong>Sport</strong> <strong>and</strong> Fitness Foundation (WSFF).<br />

Physical <strong>activity</strong> - main findings<br />

• Just a quarter of <strong>girls</strong> meet current recommended levels of <strong>physical</strong> <strong>activity</strong> a week<br />

• Female drop off in sport starts earlier than males’; <strong>and</strong> the drop off is also more dramatic<br />

• Despite PE being compulsory in schools, one in five <strong>girls</strong> still does no <strong>activity</strong> in a week. This is twice the<br />

proportion of boys<br />

• For <strong>girls</strong>, being fit <strong>and</strong> healthy is the most popular reason for taking part in PE/sport. Other motivations<br />

include working as a team, making friends, being considerate <strong>and</strong> helping them to think about others<br />

• Girls think sports traditionally played by boys, such as rugby <strong>and</strong> football, are seen (by society) to be<br />

more important that sports played by <strong>girls</strong><br />

Health Survey for Engl<strong>and</strong>, 2008<br />

Proportion of <strong>young</strong> people who take part in recommended<br />

levels of <strong>physical</strong> <strong>activity</strong>, by gender<br />

29% Little or no <strong>activity</strong><br />

24%<br />

Recommended levels of<br />

<strong>physical</strong> <strong>activity</strong><br />

47%<br />

Some <strong>activity</strong><br />

44%<br />

• Just a quarter of <strong>girls</strong> take part in 60<br />

minutes of <strong>physical</strong> <strong>activity</strong> every day<br />

compared with a third of boys<br />

24%<br />

Meets recommended levels<br />

Girls aged 2-15 Boys aged 2-15<br />

Meets recommended levels = at least 60 minutes every day; some <strong>activity</strong> = 30-59 minutes every day;<br />

little or no <strong>activity</strong> = less than 30 minutes a day<br />

32%<br />

• The proportion of <strong>girls</strong> taking part in<br />

the recommended levels of <strong>activity</strong> a<br />

week declines with age, particularly<br />

after the age of 10<br />

Source: NHS The Information Centre, Health Survey for Engl<strong>and</strong> for 2008. See note 1<br />

Due to methodological differences between the surveys <strong>and</strong> the different questions asked, it is not possible to compare the different survey results.<br />

Further information about the surveys <strong>and</strong> respondent bases can be found at the back of the <strong>factsheet</strong>.<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010


Proportion of <strong>young</strong> people who take part in recommended<br />

levels of <strong>physical</strong> <strong>activity</strong>, by gender <strong>and</strong> age<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

Girls<br />

Boys<br />

Physical <strong>activity</strong> by age<br />

•By 15, half as many <strong>girls</strong> as<br />

boys are doing the<br />

recommended levels of <strong>activity</strong>.<br />

(15% v 32% respectively)<br />

• Girls’ interest in informal sport<br />

(<strong>and</strong> games) declines more<br />

rapidly than formal sport<br />

0%<br />

Age<br />

2 3 4 5 6 7 8 9 10 11 12 13 14 15<br />

• Girls are less likely to have low<br />

<strong>activity</strong> levels if their parents are<br />

active<br />

Source: NHS The Information Centre, Health Survey for Engl<strong>and</strong> for 2008. Meets recommended levels = at<br />

least 60 minutes every day<br />

Participation in formal <strong>and</strong> informal <strong>activity</strong><br />

by <strong>and</strong> age<br />

Informal sports/exercise<br />

Girls’ <strong>activity</strong> levels by parents <strong>activity</strong> levels<br />

100%<br />

80%<br />

Formal sports/activities<br />

35%<br />

52%<br />

Low <strong>activity</strong><br />

34%<br />

47%<br />

60%<br />

Some <strong>activity</strong><br />

40%<br />

20%<br />

0%<br />

Age<br />

7 8 9 10 11 12 13 14 15<br />

Source: NHS The Information Centre, Health Survey for Engl<strong>and</strong> for 2008<br />

Participated in <strong>activity</strong> at least once a week. Informal sport/exercise includes:<br />

cycling, hopscotch, trampolining, playing around e.g. kicking a ball around, hide<br />

<strong>and</strong> seek, skating, dancing, skipping etc. Formal sport/activities includes:<br />

football, rugby, hockey, lacrosse, netball, basketball, h<strong>and</strong>ball, cricket,<br />

rounders, tennis, badminton, squash, running, jogging, athletics, swimming,<br />

gymnastics, work out with gym machines, weight training <strong>and</strong> aerobics.<br />

49%<br />

35%<br />

51%<br />

16% 13% 15%<br />

Meets<br />

recommended<br />

levels<br />

Low <strong>activity</strong><br />

Father’s <strong>activity</strong> levels<br />

Meets<br />

recommended<br />

levels<br />

Meets<br />

recommended<br />

levels<br />

43%<br />

10%<br />

Low <strong>activity</strong><br />

Mother’s <strong>activity</strong> levels<br />

Source: NHS The Information Centre, Health Survey for Engl<strong>and</strong> for 2008<br />

Children <strong>and</strong> Young People’s Participation Survey, 2009<br />

Proportion of <strong>young</strong> people who achieved 2+ hours of organised sport in the last week during<br />

the school day by gender <strong>and</strong> age<br />

56% 53%<br />

42%<br />

59% 60% 59%<br />

45%<br />

63%<br />

71%<br />

All 5-16<br />

year olds<br />

All <strong>girls</strong> (5-<br />

16)<br />

5-8 years 9-12 years 13-16<br />

years<br />

Girls<br />

All boys (5-<br />

16)<br />

5-8 years 9-12 years 13-16<br />

years<br />

Source: DCSF, Children <strong>and</strong> Young People’s Participation in Organised <strong>Sport</strong>, 2009. Base: All aged 5-16 in years R-11 who attended school or college for exactly 5 days<br />

in last week. Engl<strong>and</strong> only. See note 2<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010<br />

Boys


Proportion of <strong>young</strong> people who took part in any organised sport in the last week, by gender <strong>and</strong><br />

age (in or outside school)<br />

77% 73%<br />

91% 89%<br />

72%<br />

80%<br />

90% 91%<br />

83%<br />

31%<br />

49%<br />

All 5-19<br />

year olds<br />

All <strong>girls</strong><br />

(5-19)<br />

5-8 years 9-12<br />

years<br />

Girls<br />

13-16<br />

years<br />

17-19<br />

years<br />

All boys<br />

(5-19)<br />

5-8 years 9-12<br />

years<br />

Boys<br />

13-16<br />

years<br />

17-19<br />

years<br />

Source: DCSF, Children <strong>and</strong> Young People’s Participation in Organised <strong>Sport</strong> Survey, 2009. Base: All respondents. Data not previously published<br />

Organised sport<br />

The three charts from the Children <strong>and</strong> Young People’s Participation Survey refer to organised sport (that which is lead by an<br />

instructor/coach/teacher – see note 2)<br />

• Girls are less likely than boys to take part in any organised sport a week – 73% compared with 80%. The<br />

greatest differences between the sexes occurs from age 13 onwards<br />

• Female drop off in sport starts earlier than males’ – beginning at age 9-12 compared with age 13-16<br />

respectively. Not only does it start earlier, but it is also more dramatic, which is why the larger differences<br />

between the sexes in the older age groups. Between the ages of 5-8 <strong>and</strong> 17-19, <strong>girls</strong> <strong>activity</strong> drops by<br />

66% (from 91% to 31%). While male drop out is less than half (from 91% to 49%)<br />

• With respect to regular <strong>activity</strong> one in six <strong>girls</strong> achieve 5 hours + of <strong>activity</strong> a week (inside <strong>and</strong> out of<br />

school) compared with one in four boys<br />

Proportion of <strong>young</strong> people who achieved 5+ hours of organised sport in the last week, by<br />

gender <strong>and</strong> age (in or outside school)<br />

20%<br />

16%<br />

22% 19%<br />

24%<br />

12% 10%<br />

15%<br />

29% 34% 18%<br />

All 5-19<br />

year olds<br />

All <strong>girls</strong><br />

(5-19)<br />

5-8<br />

years<br />

9-12<br />

years<br />

13-16<br />

years<br />

17-19<br />

years<br />

All boys<br />

(5-19)<br />

5-8<br />

years<br />

9-12<br />

years<br />

13-16<br />

years<br />

17-19<br />

years<br />

Girls<br />

Boys<br />

Source: DCSF, Children <strong>and</strong> Young People’s Participation in Organised <strong>Sport</strong> Survey, 2009. Base: All respondents. Data not previously published<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010


PE <strong>and</strong> <strong>Sport</strong> Survey, 2009/10<br />

% of pupils (5-18 yrs) who take part in 3+ hours of high quality PE <strong>and</strong> out of hours school sport<br />

in a typical week, by gender <strong>and</strong> year group<br />

Girls<br />

Boys<br />

66%<br />

58% 58% 63% 65% 67% 71% 73% 61% 57% 53% 51% 46%<br />

29% 28%<br />

50%<br />

52% 55% 60% 61% 64% 67% 68% 56% 50% 44% 39% 33%<br />

17% 15%<br />

62%<br />

41%<br />

All pupils<br />

Year 1<br />

Year 2<br />

Year 3<br />

Year 4<br />

Year 5<br />

Year 6<br />

Year 7<br />

Year 8<br />

Source: Department for Education, PE <strong>and</strong> <strong>Sport</strong> Survey, 2009/10. Engl<strong>and</strong> only. See note 3<br />

Year 9<br />

Year 10<br />

Year 11<br />

Year 12<br />

Year 13<br />

Primary<br />

Secondary<br />

School provision of <strong>physical</strong> <strong>activity</strong><br />

• Almost three in five boy take part in 3+ hours of high quality PE <strong>and</strong> out of schools sports in a week,<br />

compared with just over half of <strong>girls</strong><br />

• The smallest differences by gender are in years 1 to 7. The gap between the sexes widens as pupils get<br />

older, until by Year 13 the difference is 13 percentage points<br />

• Overall 78% of <strong>girls</strong> in years 1-13 participate in at least 120 minutes of curriculum PE, compared with<br />

80% of boys. It looks like there is very little difference overall, <strong>and</strong> this is true for every year group in<br />

primary school However, on entry to secondary school a difference in participation levels by gender<br />

starts, rising to a 4 or 5 percentage point differential in years 10 to 13<br />

% of all pupils taking part in 120 minutes of PE in a a typical week by gender <strong>and</strong> age<br />

80%<br />

Girls<br />

Boys<br />

94%<br />

66%<br />

78%<br />

92% 93% 95% 95% 95% 95%<br />

91% 90%<br />

83%<br />

53% 50%<br />

11% 11%<br />

89% 87%<br />

81%<br />

49%<br />

45%<br />

94%<br />

62%<br />

7% 7%<br />

All pupils<br />

Year 1<br />

Year 2<br />

Year 3<br />

Year 4<br />

Year 5<br />

Year 6<br />

Year 7<br />

Year 8<br />

Year 9<br />

Year 10<br />

Year 11<br />

Source: Department for Education, PE <strong>and</strong> <strong>Sport</strong> Survey, 2009/10. Engl<strong>and</strong> only. Where information given. See note 3<br />

Year 12<br />

Year 13<br />

Primary<br />

Secondary<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010


PE <strong>and</strong> <strong>Sport</strong> Survey, 2009/10<br />

% of pupils (5-18 yrs) involved in inter-school competitive activities by gender <strong>and</strong> year group<br />

Girls<br />

50% 48%<br />

57% 54%<br />

62% 66% 73%<br />

Boys<br />

49% 47% 44%<br />

38%<br />

32%<br />

24% 24%<br />

60%<br />

40%<br />

44% 48% 57% 53% 60% 62% 68% 43% 40% 35% 28% 21% 11% 10%<br />

58%<br />

30%<br />

All pupils<br />

Year 1<br />

Year 2<br />

Year 3<br />

Year 4<br />

Year 5<br />

Year 6<br />

Year 7<br />

Year 8<br />

Year 9<br />

Year 10<br />

Year 11<br />

Year 12<br />

Year 13<br />

Primary<br />

Secondary<br />

Source: Department for Education, PE <strong>and</strong> <strong>Sport</strong> Survey, 2009/10. Engl<strong>and</strong> only. See note 3<br />

School provision of <strong>physical</strong> <strong>activity</strong><br />

Top 10 sports provided at secondary schools<br />

for <strong>girls</strong><br />

• Athletics, football <strong>and</strong> dance are the three<br />

most commonly offered sports at secondary<br />

school for <strong>girls</strong><br />

• <strong>Sport</strong>s more likely to be offered to <strong>girls</strong> than<br />

boys include dance, gymnastics, rounders<br />

netball hockey, trampolining, cheerleading, yoga<br />

<strong>and</strong> equestrian<br />

• <strong>Sport</strong>s more likely to be offered to boys than<br />

<strong>girls</strong> include cricket, basketball, rugby, golf,<br />

table tennis, softball, boxing <strong>and</strong> baseball<br />

Athletics<br />

Football<br />

Dance<br />

Fitness<br />

Rounders<br />

Netball<br />

Badminton<br />

Basketball<br />

Gymnastics<br />

Tennis<br />

99%<br />

98%<br />

97%<br />

97%<br />

97%<br />

96%<br />

95%<br />

94%<br />

92%<br />

87%<br />

Source: Department for Education, PE <strong>and</strong> <strong>Sport</strong> Survey, 2009/10<br />

Top growth sports in schools<br />

80% 76%<br />

70%<br />

71%<br />

58% 59% 55% 2003-04<br />

46%<br />

44% 41%<br />

2009-10<br />

36% 35%<br />

31%<br />

26%<br />

26% 29% 27%<br />

21%<br />

14%<br />

12% 17% 15% 12%<br />

7% 4% 2%<br />

Tennis<br />

Multi skills clubs<br />

Fitness<br />

Orienteering<br />

Cycling<br />

Golf<br />

Badminton<br />

Table tennis<br />

Rugby League<br />

Canoeing<br />

Archery<br />

martial Arts<br />

Rowing<br />

New sports on offer at<br />

schools<br />

• While there are some core<br />

traditional activities on offer by<br />

almost all schools (e.g.<br />

football, dance <strong>and</strong> athletics)<br />

there are a number of sports<br />

that are growing in popularity.<br />

In particular, multi-skills <strong>and</strong><br />

cycling have seen massive<br />

increases between 2003-04<br />

<strong>and</strong> 2009-10<br />

Source: Department for Education, PE <strong>and</strong> <strong>Sport</strong> Survey, 2009/10. % of schools offering activities<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010


Taking Part Child Survey, 2009/10<br />

5-10 year olds<br />

Have done any sport In last 4 weeks days<br />

Top 10 sports <strong>and</strong> <strong>physical</strong> activities (weekly participation)<br />

Girls<br />

Boys<br />

Swimming<br />

34%<br />

Football<br />

48%<br />

Girls<br />

Cycling<br />

Walking<br />

20%<br />

16%<br />

Swimming<br />

Cycling<br />

29%<br />

19%<br />

Gym<br />

15%<br />

Walking<br />

18%<br />

83% 87% 91%<br />

81%<br />

Boys<br />

Football<br />

Game skills<br />

9%<br />

6%<br />

Martial arts<br />

Gym<br />

9%<br />

6%<br />

Tennis<br />

5%<br />

Tennis<br />

5%<br />

Horseriding<br />

4%<br />

Game skills<br />

5%<br />

2008/09 2009/10<br />

Netball<br />

Aerobics<br />

4%<br />

4%<br />

Cricket<br />

Golf<br />

5%<br />

3%<br />

Source: DCMS, Taking Part Child Survey, 2009/10. Engl<strong>and</strong> only. ‘Football’ includes 5-aside, ‘ swimming’ includes diving or lifesaving, ‘cycling’ includes bmxing <strong>and</strong> mountain<br />

biking, ‘walking’ is non-stop for more than 30 minutes), ‘gym’ includes gym, gymnastics, trampolining or climbing frame, <strong>and</strong> ‘’game skills’ include hoops, hopscotch, throwing<br />

etc, ‘aerobics’ includes keep fit. See note 4<br />

5-10 year olds<br />

• Female participation for 5-10 year olds has declined in contrast, male participation has increased.<br />

•Preferred sports for 5-10 year old <strong>girls</strong> include swimming (34%), cycling (20%) <strong>and</strong> walking (16%)<br />

11-15 year olds<br />

• There is a tiny increase in sports participation for <strong>girls</strong> <strong>and</strong> boys aged 11-15 between 2008/09 <strong>and</strong><br />

2009/10<br />

•Netball, gym <strong>and</strong> walking are the top three sports for <strong>girls</strong>.<br />

11-15 year olds<br />

Have done any sport In last 4 weeks days<br />

Top 10 sports <strong>and</strong> <strong>physical</strong> activities (weekly participation)<br />

Girls<br />

Boys<br />

Netball<br />

23%<br />

Football<br />

59%<br />

Girls<br />

Gym<br />

19%<br />

Basketball<br />

21%<br />

Walking<br />

18%<br />

Rugby<br />

20%<br />

95% 97% 96% 98%<br />

Boys<br />

Swimming<br />

Football<br />

17%<br />

16%<br />

Cycling<br />

Swimming<br />

19%<br />

16%<br />

Badminton<br />

10%<br />

Cricket<br />

16%<br />

Aerobics<br />

10%<br />

Walking<br />

16%<br />

Basketball<br />

9%<br />

Badminton<br />

13%<br />

2008/09 2009/10<br />

Cycling<br />

Rounders<br />

9%<br />

9%<br />

Tabletennis<br />

Gym<br />

12%<br />

10%<br />

Source: DCMS, Taking Part Child Survey, 2009/10. ‘Football’ includes 5-aside, ‘ swimming’ includes diving or lifesaving, ‘cycling’ includes bmxing <strong>and</strong> mountain biking,<br />

‘walking’ is non-stop for more than 30 minutes), ‘gym’ includes gym, gymnastics, trampolining or climbing frame, ‘aerobics’ includes keep fit.<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010


Voice of the Young Survey, 2007<br />

Top 8 reasons for taking part in PE/sport, by gender<br />

37%<br />

27% 27%<br />

24%<br />

Young <strong>women</strong> (11-18)<br />

Young men (11-18)<br />

8% 8% 6% 6% 6% 7% 5% 7% 4% 8% 4% 4%<br />

I like to be fit<br />

<strong>and</strong> healthy<br />

It is fun<br />

To develop new<br />

skills<br />

To achieve<br />

something<br />

I like winning<br />

Favourite<br />

lesson at<br />

school<br />

I like<br />

competing<br />

Great way to<br />

make new<br />

friends<br />

Source: Youth <strong>Sport</strong> Trust, Voice of the Young Survey, 2007. See note 5<br />

What do <strong>young</strong> people enjoy doing?<br />

• Spending time with friends is the preferred <strong>activity</strong> for almost half of all <strong>girls</strong>, followed by listening to music <strong>and</strong> then<br />

playing sport. For boys, sport is the preferred <strong>activity</strong>, <strong>and</strong> more than twice the proportion of boys as <strong>girls</strong> say this<br />

(31% of boys <strong>and</strong> 13% of <strong>girls</strong>)<br />

• For <strong>girls</strong>, being fit <strong>and</strong> healthy is the most popular reason for taking part in PE/sport (37%). Not as many boys are<br />

drawn by the health benefits with just 27% giving this as their joint top reason for participation alongside it being fun<br />

• Girls are less drawn to the competition elements of PE/sport than boys – half as many said their main reason for<br />

taking part was because they like competing<br />

Benefits of PE/sport: % of <strong>young</strong> people who agreed with the following<br />

statements, by gender<br />

Helps me to work as part of a team<br />

Helps me to make friends<br />

Helps me to be more considerate<br />

Makes me happier<br />

Helps me develop sense of responsibility<br />

Gives me a way of expressing myself<br />

Gives me a sense of belonging<br />

Makes me want to help others<br />

Helps me to think about feelings of others<br />

Helps me to have a voice<br />

Helps me to underst<strong>and</strong> my identity<br />

Source: Youth <strong>Sport</strong> Trust, Voice of the Young, 2007<br />

70%<br />

67%<br />

79%<br />

78%<br />

69%<br />

77%<br />

65%<br />

67%<br />

62%<br />

65%<br />

58%<br />

63%<br />

58%<br />

60%<br />

57%<br />

54%<br />

52%<br />

57%<br />

50%<br />

56%<br />

94%<br />

92%<br />

Young <strong>women</strong> (11-18)<br />

Young men (11-18)<br />

Benefits to<br />

taking part in<br />

sport<br />

• Girls are less<br />

likely than boys to<br />

say that PE/sport<br />

offers the benefit of<br />

making them<br />

happier <strong>and</strong> helps<br />

them underst<strong>and</strong><br />

their identity<br />

• Girls are more<br />

interested than boys<br />

in the benefits of<br />

working as a team,<br />

making friends,<br />

being considerate<br />

<strong>and</strong> helping them to<br />

think about others<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010


Girls Shout Out! 2007/Girls’ Attitudes Survey, 2010<br />

Young <strong>women</strong>’s views on sport<br />

46%<br />

69%<br />

<strong>Sport</strong>s traditionally played by boys are<br />

seen to be more important than sports<br />

played by <strong>girls</strong><br />

10-15 year olds 16-25 year olds<br />

72%<br />

48%<br />

Playing sport <strong>and</strong> being healthy are<br />

very important<br />

The importance of sport<br />

• A study by Girlguiding UK in 2007 found that<br />

<strong>young</strong> <strong>women</strong> think sports traditionally played by<br />

boys, such as rugby <strong>and</strong> football, are seen to be<br />

more important that sports played by <strong>girls</strong>. This<br />

pessimistic view increases with age<br />

•The same study found that for seven in ten 10-<br />

15 year olds, playing sport <strong>and</strong> being healthy are<br />

very important. However this view declines with<br />

age with less than half of 16-25 year olds<br />

agreeing with this statement<br />

Source: Girlguiding UK, Girls Shout Out! Survey, 2007. UK. See note 6<br />

What <strong>young</strong> <strong>women</strong> would like to change about how they look – top three responses given<br />

7-11 year olds 11-16 year olds 16-21 year olds<br />

33%<br />

21%<br />

8% 6%<br />

14%<br />

23%<br />

14%<br />

9% 9% 9%<br />

7%<br />

5%<br />

Want to be thinner Body shape Teeth Nothing<br />

Source: Girlguiding UK, Girls’ Attitudes Survey, 2010. Respondents were asked ‘If you could change one thing about the way you look, what would you change?’UK. See<br />

note 7<br />

Body confidence<br />

• A more recent study carried out by Girlguiding UK in 2010, found a significant proportion of <strong>young</strong><br />

<strong>women</strong> could identify at least one thing they would like to change about their appearance – with being<br />

thinner, body shape <strong>and</strong> teeth the three top answers given<br />

• The proportion of <strong>young</strong> <strong>women</strong> wanting to change how they look increases considerably with age – at<br />

age 7-11 23% would change nothing, but by the time they reach 16-21, just 5% are confident enough to<br />

say the same thing<br />

• Even as <strong>young</strong> as 7-11, <strong>girls</strong> are already worrying about their weight – with 8% of them wanting to be<br />

thinner. Unfortunately, the number of <strong>young</strong> <strong>women</strong> thinking this increases sizably with age. By the time<br />

they reach 16-21 – one in three <strong>young</strong> <strong>women</strong> wants to be thinner<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010


WSFF/BMRB - Omnibus Survey 2008<br />

The top 5 items that <strong>young</strong> <strong>women</strong> consider ‘essential to have’ at sports facilities<br />

Privacy e.g. cubicles<br />

91%<br />

80%<br />

Hair dryers<br />

Full-length mirrors<br />

40%<br />

31%<br />

36%<br />

62%<br />

Free towels<br />

Music<br />

29%<br />

18%<br />

25%<br />

25%<br />

10-15 year olds<br />

16-20 year olds<br />

Source: WSFF, BMRB Omnibus Survey, 2008.. Great Britain only. See note 8<br />

How can sports facilities be improved to encourage more <strong>young</strong> <strong>women</strong> to get involved?<br />

• Privacy <strong>and</strong> hair styling is a particular issue for school-age <strong>girls</strong> – 91% said changing cubicles were<br />

essential, 62% said hair dryers <strong>and</strong> 31% said full length mirrors<br />

• When WSFF asked <strong>young</strong> <strong>women</strong> to consider how sports facilities could learn from shops, providing clean<br />

changing rooms was the most popular answer given<br />

• For 10-15 year olds friendlier helpful staff <strong>and</strong> hair styling facilities were also high on their list, while for<br />

older <strong>girls</strong> having a range of things to do in one place <strong>and</strong> the ability to try before you buy were popular<br />

responses<br />

Learning from the shopping experience – what would encourage more <strong>girls</strong> to take part in sport?<br />

Top 5 answers for <strong>young</strong> <strong>women</strong><br />

10-15 year olds<br />

16-20 year olds<br />

57%<br />

62%<br />

43% 43% 43%<br />

29%<br />

36% 34%<br />

47% 44% 45% 41%<br />

31% 29% 27% 24%<br />

14%<br />

19%<br />

12% 15%<br />

Clean changing<br />

rooms<br />

Friendlier<br />

helpful staff<br />

Hair styling<br />

facilities<br />

Better areas to<br />

socialise<br />

Range of<br />

things to do in<br />

one place<br />

Discounts<br />

The ability to<br />

try before you<br />

buy<br />

Longer/better<br />

opening hours<br />

Shuttle buses<br />

Celebrities<br />

advertise<br />

services<br />

Source: WSFF, BMRB Omnibus Survey, 2008. Question asked ‘If sport facilities were to learn from shops, which of the following do you think would encourage more <strong>women</strong><br />

<strong>and</strong> <strong>girls</strong> to take part in sport?’<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010


Notes<br />

1 Data taken from NHS Information Centre Health Survey for Engl<strong>and</strong> (HSE) 2008. Children aged 13-15 were asked questions directly about their<br />

<strong>physical</strong> <strong>activity</strong>, while the parents of children aged 2-12 were asked the questions on the child’s behalf. Existing literature suggests that children are<br />

less likely that adults to accurately report <strong>physical</strong> activities. A total of 7,521 <strong>young</strong> people aged 2-15 were interviewed in 2008. Engl<strong>and</strong> only.<br />

2 Data taken from the DCSF Children <strong>and</strong> Young People’s Participation in Organised <strong>Sport</strong> Omnibus Survey, 2009. ‘Organised <strong>Sport</strong>’ is defined as<br />

‘sport, dance or other <strong>physical</strong> <strong>activity</strong> which is organised <strong>and</strong> led by an instructor like a coach, teacher, sports leader or someone else, including any<br />

training for events or competitions’. ‘Outside the school day’ is defined as ‘either before school starts or after lesson ends including the weekend’. ‘In<br />

<strong>and</strong> out of school’ is defined as ‘both during the school day i.e. during lesson time, including PE lessons, lunchtime, or break times <strong>and</strong> outside the<br />

school day’ as described above. Respondents are asked to recall the previous seven days of <strong>activity</strong> not including the day on which the interview took<br />

place. See table below for bases. Engl<strong>and</strong><br />

All respondents = 11,821<br />

Male Age 5-8 Age 9-12 Age 13-16 Age 17-19<br />

5,878 1,714 1,581 1,544 1,039<br />

Female Age 5-8 Age 9-12 Age 13-16 Age 17-19<br />

5,943 1,438 1,567 1,815 1,123<br />

Those aged 5 to 16 in years R-11 who attended school or college for exactly 5 days in last<br />

week = 6,267<br />

Male Age 5-8 Age 9-12 Age 13-16<br />

3,177 1,222 1,150 805<br />

Female Age 5-8 Age 9-12 Age 13-16<br />

3,090 1,027 1,113 950<br />

3 Data taken from the Department for Education (formerly DCSF) PE <strong>and</strong> <strong>Sport</strong> Survey, 2009/10. All partnership schools in Engl<strong>and</strong> were surveyed with<br />

responses from 21,436 schools (99.8%) <strong>and</strong> 357 FE colleges (99.4%). ‘PE’ is the planned teaching <strong>and</strong> learning programme in curriculum time that<br />

meets the requirements of the national curriculum for <strong>physical</strong> education. ‘High quality’ is defined as ‘producing <strong>young</strong> people with the skills,<br />

underst<strong>and</strong>ing, desire <strong>and</strong> commitment to continue to improve <strong>and</strong> achieve in a range of PE, sport <strong>and</strong> health-enhancing <strong>physical</strong> activities, in line with<br />

their abilities’. ‘School sport’ includes any <strong>activity</strong> that requires <strong>physical</strong> skilfulness <strong>and</strong> is part of the school’s planned formal, semi-formal, supervised or<br />

led provision. School sport typically takes place out of school hours. Engl<strong>and</strong><br />

4 Data taken from the DCMS Taking Part Child Survey 2009/10. Boys, <strong>and</strong> <strong>girls</strong> age 5-15 were asked about their engagement <strong>and</strong> non-engagement in<br />

sport activities during the four weeks prior to interview. To count, the respondent must have participated in the <strong>activity</strong> for at least 30 minutes. Engl<strong>and</strong><br />

5 Data from the Youth <strong>Sport</strong> Trust’s Voice of the Young Survey, 2007. Base = 1,122 <strong>young</strong> people aged from under 11 to 18; 524 boys <strong>and</strong> 598 <strong>girls</strong>.<br />

Great Britain<br />

6 Data taken from Girlguiding UK Girls Shout Out! Survey, 2007. Bases: <strong>girls</strong> aged 10-15 =1,039; <strong>girls</strong> aged 16-25 =581. UK<br />

7 Data taken from Girlguiding UK Girls’ Attitudes Survey, 2010. Around 1,200 <strong>girls</strong> aged 7-21 were asked their attitudes to key social, political <strong>and</strong><br />

economic issues. UK<br />

8 Data taken from the WSFF’s BMRB Omnibus Survey, November 2008. Bases: <strong>girls</strong> aged 10-15 =56; <strong>young</strong> <strong>women</strong> aged 16-20 = 62. Great Britain<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation<br />

3 rd Floor, Victoria House, Bloomsbury Square, London WC1B 4SE Tel: 020 7273 1740 Email: insight@wsff.org.uk www.wsff.org.uk<br />

Women’s <strong>Sport</strong> <strong>and</strong> Fitness Foundation Young <strong>women</strong> <strong>and</strong> <strong>girls</strong>’ <strong>physical</strong> <strong>activity</strong>: December 2010

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