Corporate Style Manual - Euro Chlor
Corporate Style Manual - Euro Chlor
Corporate Style Manual - Euro Chlor
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<strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong><br />
12_581_<strong>Corporate</strong>Identity.indd 1 3/05/12 10:20
<strong>Euro</strong> <strong>Chlor</strong><br />
<strong>Corporate</strong> <strong>Style</strong><br />
<strong>Manual</strong><br />
12_581_<strong>Corporate</strong>Identity.indd 2 3/05/12 10:20
The <strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> is an integral<br />
part of the <strong>Euro</strong> <strong>Chlor</strong> Benefi ts Communications Guide.<br />
The <strong>Style</strong> <strong>Manual</strong> provides practical guidance on the<br />
use of <strong>Euro</strong> <strong>Chlor</strong> graphics and style elements such<br />
as the logo, baseline and signatures. It should be<br />
consulted whenever you have questions about the<br />
correct usage of these elements on documents<br />
and communications which will be published by,<br />
or attributed to, <strong>Euro</strong> <strong>Chlor</strong>.<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.3<br />
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1<br />
Logo<br />
01/<br />
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The new <strong>Euro</strong> <strong>Chlor</strong> logo consists of two elements - the words <strong>Euro</strong> <strong>Chlor</strong> and the green label<br />
containing the number 17. The elements should not be separated. Wherever possible, the logo should<br />
be used on a white background. When the logo is used on top of images or patterned backgrounds,<br />
the logo colour should be either black or white depending on the contrast. All colours used in the logo<br />
are at 100%. The tint should not be changed.<br />
Colour version<br />
Black version<br />
White version<br />
Colours must not be switched.<br />
Colour tint must be 100%.<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.5<br />
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2<br />
02/<br />
Baseline<br />
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The baseline is always used inside a label and is used to identify <strong>Euro</strong> <strong>Chlor</strong> products such as<br />
documents and brochures. Do not use the baseline in close proximity to the logo.<br />
The colours of the baseline label should not be changed.<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.7<br />
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3<br />
03/<br />
Colours<br />
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There are fi ve colours used in the <strong>Euro</strong> <strong>Chlor</strong><br />
corporate identity. Although it is not shown below,<br />
white is a very important colour as it should form the<br />
background for the logo and baseline.<br />
Pantone: 306<br />
CMYK: C70 M0 Y0 K0<br />
RGB: R4 G187 B238<br />
HEX: # 04bbee<br />
Pantone: Process black<br />
CMYK: C0 M0 Y0 K100<br />
RGB: R26 G26 B24<br />
HEX: # 1a1a18<br />
Pantone: yellow<br />
CMYK: C0 M5 Y100 K0<br />
RGB: R255 G229 B0<br />
HEX: # ffe500<br />
Pantone: 361<br />
CMYK: C75 M5 Y100 K0<br />
RGB: R61 G164 B52<br />
HEX: # 3da434<br />
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4<br />
04/<br />
Typography<br />
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The main font is Helvetica Neue Family. In Windows, the system font Trebuchet can be used if Helvetica<br />
Neue Family is not available. No other Helvetica font can be used.<br />
The base colour for the font is Black.<br />
Helvetica<br />
Neue<br />
Ultra Light<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
0123456789&é”’(§è!çà)-$ù`=¨*%£?./+<br />
Trebuchet MS<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
0123456789&é”’(§è!çà)-$ù`=¨*%£?./+<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.11<br />
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5<br />
05/<br />
Photography<br />
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Photography: should predominantly be black and<br />
white, depending on the application.<br />
Images must be separated from any background<br />
elements. Keep the images as simple, clean and<br />
crisp as possible.<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.13<br />
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06/<br />
Logo position<br />
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The position of the logo is always relative to the page or document on which it will appear. The distance<br />
between the edge of page and the logo is equivalent to half the height of the green square.<br />
On smaller documents such as business cards and stationery, this distance may be too small. In these<br />
cases, the logo should be offset from the edge by the width of the green square.<br />
X<br />
X<br />
X<br />
X<br />
X<br />
Y<br />
Y<br />
Y<br />
Y<br />
Y<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.15<br />
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7<br />
07/<br />
Applications<br />
12_581_<strong>Corporate</strong>Identity.indd 16 3/05/12 10:21
Business cards<br />
X<br />
X<br />
X<br />
Marleen Pauwels<br />
Sector Group and Science Manager<br />
<strong>Euro</strong> <strong>Chlor</strong><br />
Avenue E. Van Nieuwenhuyse 4, box 2 B-1160 Brussels<br />
Tel. +32 (0)2 676 72 47 Mobile +32 (0)493 25 56 09<br />
Fax +32 (0)2 676 72 41 mpa@cefic.be www.eurochlor.org<br />
Helvetica Neue Ultra Light<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.17<br />
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Letterhead<br />
Y<br />
Y<br />
Y<br />
Responsible Care<br />
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Word template<br />
<strong>Euro</strong> <strong>Chlor</strong> News Release<br />
For Immediate Release<br />
February 2012 <strong>Chlor</strong>ine Production<br />
Brussels, 13 th March 2012<br />
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Avenue E. Van Nieuwenhuyse 4, box 2 B-1160 Brussels Belgium Tel. +32 (0)2 676 72 11 Fax +32 (0)2 676 72 41 eurochlor@cefic.be www.eurochlor.org<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.19<br />
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Avenue E. Van Nieuwenhuyse 4, box 2<br />
B-1160 Brussels Belgium www.eurochlor.org<br />
Avenue E. Van Nieuwenhuyse 4, box 2<br />
B-1160 Brussels Belgium www.eurochlor.org<br />
12_581_<strong>Corporate</strong>Identity.indd 20 3/05/12 10:21
Envelopes<br />
Avenue E. Van Nieuwenhuyse 4, box 2<br />
B-1160 Brussels Belgium www.eurochlor.org<br />
Avenue E. Van Nieuwenhuyse 4, box 2<br />
B-1160 Brussels Belgium www.eurochlor.org<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.21<br />
12_581_<strong>Corporate</strong>Identity.indd 21 3/05/12 10:21
Compliment card & mail signature<br />
With compliments<br />
Avenue E. Van Nieuwenhuyse 4, box 2 B-1160 Brussels Belgium Tel. +32 (0)2 676 72 11 Fax +32 (0)2 676 72 41 eurochlor@cefic.be www.eurochlor.org<br />
Kind regards<br />
Isabelle Coppens<br />
Regulatory Affairs Assistant<br />
<strong>Euro</strong> <strong>Chlor</strong><br />
Avenue E. Van Nieuwenhuyse 4, box 2<br />
B-1160 Brussels Belgium ico@cefic.be<br />
Tel. +32 (0)2 676 73 91 Fax +32 (0)2 676 72 41<br />
Visit our website www.eurochlor.org<br />
12_581_<strong>Corporate</strong>Identity.indd 22 3/05/12 10:21
Powerpoint template<br />
Key facts leaflets<br />
in 5 languages<br />
YOUR NAME |<br />
Date |<br />
My chapter title<br />
• Level one<br />
- Level two<br />
3. Level three<br />
Date | Presentation title | Your name |<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.23<br />
12_581_<strong>Corporate</strong>Identity.indd 23 3/05/12 10:21
Badge & stickers<br />
Wilfried Van Renterghem<br />
Alino Company<br />
<strong>Euro</strong> <strong>Chlor</strong><br />
Avenue E. Van Nieuwenhuyse 4, box 2<br />
B-1160 Brussels • Belgium<br />
eurochlor@cefi c.be<br />
www.eurochlor.org<br />
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Key facts booklet & post-it booklet<br />
Key facts<br />
about <strong>Chlor</strong>ine<br />
2012<br />
<strong>Euro</strong> <strong>Chlor</strong> <strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong> P.25<br />
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12_581_<strong>Corporate</strong>Identity.indd 26 3/05/12 10:21
12_581_<strong>Corporate</strong>Identity.indd 27 3/05/12 10:21
<strong>Corporate</strong> <strong>Style</strong> <strong>Manual</strong><br />
12_581_<strong>Corporate</strong>Identity.indd 28 3/05/12 10:21
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