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NYER 

The New York Enterprise Report 

BOLDER, FASTER, BETTER BUSINESS. 

MAGAZINE DIGITAL EVENTS 

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C KIT


NYER 

every word, on every page 

of NYER is published for the single purpose of helping owners grow their business. 

We believe that 

people should 

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In 2003, The New York 

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100,000 owners and executives 

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Our clients, which range 

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We also have an unwavering 

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In 2013, NYER will celebrate 

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Audience 

97% 

are 

decision 

makers 

84% 

lead 

companies 

with 100 

employees, 

or less 

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are 

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or owners 

53% 

don’t read 

any other 

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business 

journal 

100% 

growthminded 

Contact Hilary Whidden at 212.307.6760 x718 or hwhidden@nyreport.com 

THE NEW YORK ENTERPRISE REPORT | NYER | 2


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dec. 2012 - jan. 2013 VOL. 10, nO. 1 $6.95 

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NYER 

BOLDER, FASTER, BETTER BusinEss. The New York Enterprise Report 

NYER 

BOLDER, FASTER, BETTER BusinEss. The New York Enterprise Report 

Magazine 

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What you need to know for the next decade p28 

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And much, much more! 

Eight small businesses on 

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NYER magazine is the most effective way to engage 

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NYER 

FEB 

Space Close 12/6/2012, Material Due 12/11/2012 


FEATURE: 

of Fast our Forward: readers How Your don’t read 

Business Will Change their local business journals 

the Next Decade 

Special 10 year issue 

FEATURE: 

Technology That You Need 

Growth and Cash Flow 

Advertorial Opportunity: 

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JUL 

AUG 


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Events 


NYER 

Small Business 

Awards— 8th Annual 

New York City, 

October 2013 

Attendees: 380+ 

Description: Dubbed as the 

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year”, this is the only awards 

program dedicated to recognizing 

the achievements of 

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NYER 

2013 SMALL BUSINESS AWARDS 

International Business 

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Conference—4th Annual 

New York City, 

November, 12, 2013 


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In its fourth year, this is a 

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overseas. 

Format: Half-day of content 

including a panel discussion, 

breakout sessions and networking 

breaks. 

INTERNATIONAL 

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OPPORTUNITIES 

CONFERENCE 

Accountant & Attorney 

Awards: The Advisors 

You Need to Know 

—4th Annual 

New York City, TBD 2013 


Description: A celebration of 

the area’s top CPAs and ESQs 

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– PHIL LIEBMAN, VISTAGE/STRAT4: STRATEGIES FOR GROWING COMPANIES 



NYER 


Profiles 

COMPANY 

Available only twice per year—in January/February and July/August— 

NYER magazine advertorials, known as Company Profiles, are a 

turnkey solution for businesses in the New York area wanting to share 

how they help business owners and entrepreneurs. You can use Company 

Profiles as a channel for a case study or success story. 

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featured in, a low-res pdf for online use and inclusion on nyreport.com. 

Special Advertising Feature 

NYER 

NYER 



NYER 

when 

growing 

is the 

goal 

These companies stand ready to 

provide support tailored to the 

unique needs of your business. 

company profiles by 

lee lusardi connor 

Interested in seeing your company profiled? 

Call Hilary Whidden at 212.307.6760 x718. 

The The Bookkeeping 

Company of New of New York York City City 

Address: Address: 27 W. 27 20th W. Street, 20th Street, Suite 706, Suite New 706, York New NY York 10011 NY 10011 

Phone: Phone: 212.242.6010 212.242.6010 

Website: Website: www.tbcnyc.com 

Email: Email: info@tbcnyc.com 

Year Founded: Year Founded: 2001 2001 

Number Number of Employees: of Employees: 16 16 

CEO: CEO: Mathew Mathew Heggem Heggem 

Profits by 

the numbers 

An accounting consultant should be a 

business owner’s ally for the day-to-day, 

and the long-term, too. 

B 

ig dreams often get realized by the proper execution of small 

tasks—notably, the job of keeping good business records. 

“People who understand the need to grow their business 

also tend to understand that good bookkeeping is an investment, 

not an expense,” says Mathew Heggem, CEO of the accounting consultancy 

firm The Bookkeeping Company of New York City (TBCNYC). 

“As bookkeepers, we are the watchdogs, the people on 

the ground who know what’s happening and when,” he says. 

“Furthermore, if needed, we can also function as the accounting 

department, including providing training and staffing, as well as 

controller and CFO consulting services.” 

TBCNYC, founded in 2001, has served more than 300 

businesses in nearly 30 industries and trained over 250 accounting 

professionals. Clients include professional services firms such 

as attorneys or marketing consultants as well as retailers, 

manufacturers and not-for-profit organizations. 

The company’s in-depth knowledge of a client’s books gives it 

the ability to provide advice on a range of topics, such as analyzing 

the cost of a payroll services contract; providing necessary 

documentation and advice when a line of credit is being sought; 

and working with a client’s CPA firm as needed. For training and 

recruiting, TBCNYC draws on DisCOvErBOOkkEEPiNg, its awardwinning 

training program. 

“Clients can leverage our resources without bringing on new staff 

and the accompanying benefits, payroll taxes, or bonuses,” Heggem 

says. “And, like any other industry, accounting is constantly changing, 

with new software, new tools, and new possibilities for integration 

with third-party systems. 

“it’s our job to keep on top of that,“ says Heggem, “so we can 

provide customized reporting and advice to clients—and allow them 

to concentrate on what they do best.” 

A top-notch tech advisor can help a company mine its 

data, navigate the cloud—and even predict the future. 

o matter what field a company 

is in, information technology has 

Nbecome core to business delivery. 

And that means technology consultants 

must step up their game. 

“IT needs to have a role in 

management not just for technology 

perspective, but for input on business 

direction in terms of how you use data 

and work with your people,” says Adam 

Eiseman, founder and CEO of Lloyd 

Group technology consulting firm. “You 

can’t just buy the technology you need 

today; you need to buy what you’re going 

to need three years from now, otherwise 

you’re at risk of tremendous pain.” 

Lloyd Group is also able to help 

clients with an acquisition-based growth 

strategy. “We know how to make sure 

a client has, not just the infrastructure, 

but also a process in place to onboard 

new people seamlessly,” Eiseman 

says. “Everything we’ve learned over 

the years about humanizing technology 

experiences helps everyone feel a part 

of a new, combined organization.” 

the human touch 

For Eiseman’s team, having people skills 

is as important as having technical 

Lloyd Group 

Address: 263 W. 38th Street, New York, NY 10018 

Phone number: 212.282.0300 

Website: www.lloydgroup.com 

Email: helpme@lloydgroup.com 

Year Founded: 1995 

Number of Employees: 75 

CEO: Adam L. Eiseman 

know-how. “There are a lot of great 

companies that do what we do,” he says. 

“What’s different about us is our people. 

We specifically go out and recruit people 

with tremendous client skills, who are 

more supportive, and look for the team 

to succeed as opposed to the individual. 

Cowboys don’t do well here.” 

This hiring and training focus 

benefits clients in two ways, Eiseman 

says. Because a Lloyd advisor is not 

concerned with being the sole problemsolver, 

he or she is quick to draw on the 

resources of the overall team, making 

solutions not only comprehensive but 

efficiently reached. 

The second benefit lies in the comfort 

level a Lloyd advisor is able to provide 

through skilled client service. 

“Nobody’s calling us when they’re 

having a good day,” Eiseman says. “We 

know that if you have a technical issue, 

you want your consultant not just to 

fix the problem but to manage anxiety 

and understand the business problems 

behind it.” 

Given the challenges of the 

marketplace, growing businesses are 

increasingly turning to IT advances 

to improve the bottom line. Toward 

Adam L. Eiseman 

IT at the 

management 

table 

that end, experts have been guiding 

companies to cloud technology. “The 

cloud takes a lot of risk off the table 

because companies don’t have to make 

as great of an infrastructure investment 

and tie up their capital,” Eiseman 

notes. Once that capital is freed up, it’s 

decision time, he says: “Companies then 

have to choose how to redeploy that 

money in ways that make the business 

better.” 

Increasingly, the management of data 

will be key to success. “This is a fastgrowing 

part of our business, not just 

for tech companies but for traditional 

businesses such as jewelry retailers and 

disaster cleanup companies,” Eiseman 

says. “All kinds of companies are sitting 

on tremendous databases of information 

and don’t know how to use it. They need 

to learn to reinvent and add new lines 

based on data they’ve gathered over the 

last few years. Mining existing data to 

use in business planning is going to be 

the huge trend moving forward. 

“It’s a fast-changing world,” he 

notes. “By involving us as part of their 

management team, a company is not 

going to make poor IT investments, and 

will always stay ahead of the game.” 

“T 

Louis C. Grassi 

Do you know 

what it takes 

to grow? 

oday, every industry is somehow 

being turned on its head. The 

marketplace is very competitive 

and only going to get more so as time goes 

on,” says Louis Grassi, CEO and Managing 

Partner of Grassi & Co. Accountants and 

Success Consultants. “For an entrepreneur, 

that means he or she has got to be 

ahead of the market, or be its victim.” 

Helping companies come out on top is 

Grassi & Co.’s explicit mission. “We have 

a whole cadre of people in different areas 

who can advise clients on best practices 

and industry trends,” Grassi says. “They 

do performance benchmarking, technology 

assessments, and so on.” The firm offers 

a broad range of services—accounting, 

auditing, tax planning and preparation, 

management and technology consulting—in 

a variety of fields, including financial services, 

manufacturing, construction, real estate, 

healthcare, and not-for-profit. 

What ties it all together, says Grassi, 

is the firm’s single-minded focus on its 

clients’ goals. “When a new client comes 

in, everybody knows what the plan is for the 

whole year. The whole staff is in alignment, 

like the Rockettes, with the purpose of 

helping the client succeed.” 

Current economic conditions mean a 

big-picture view is necessary for even the 

smallest company, Grassi says. “There’s 

been a huge market compression in a lot of 

Grassi & Co. 

Address: 488 Madison Avenue, New York, NY 10022 

50 Jericho Quadrangle, Jericho, NY 11753 

Phone: 212.661.6166 

516.256.3500 

Website: www.grassicpas.com 

Email: cpas@grassicpas.com 

Year Founded: 1980 

Number of Employees: 200 

CEO: Louis C. Grassi, CPA, CFE 

In a fast-changing business landscape, 

the best accountant asks entrepreneurs the key 

questions—then helps them find the answers. 

businesses,” he notes. “Everybody wants 

to buy something cheaper; their customers 

are demanding it. We can go to a company 

and look at their cost structure in the 

context of what’s going on in their industry. 

We can tell a client what we’re seeing and, 

equally important, ask them what they are 

seeing and address what their specific 

issues are.” 

Once fully briefed about a company, 

Grassi advisors can run “what-if” scenarios. 

In one recent case, the firm was able to warn 

a client of the perils of its reliance on two 

large customers. When one of the customers 

subsequently ran into financial problems, the 

client was prepared with a Plan B. 

In another recent case, a Grassi & Co. 

client was faced with the bankruptcy of a 

major vendor. Not only did the firm find a 

solution to get its client get back on track 

and minimize losses; when word of the 

solution got around, the bankrupt vendor’s 

other customers hired Grassi & Co. as well. 

“We’re a high-touch organization,” Grassi 

says. “When we’re in, we’re all in. Our 

hallmark is, yes, we know we have to do your 

audited financial statement; yes, we’ll do your 

tax return. But let’s put your business under 

a microscope. Where are you vulnerable? 

What do you do best? We meet with the 

client quarterly and this is the discussion we 

have. And our clients are seeing multiples of 

value as a result.” 

It’s a process that works with a range of 

company sizes, beginning with start ups, he 

says: “There are companies we’ve basically 

taken from the concept state to a few 

hundred million a year, helping with funding 

and beyond, every step of the way.” 

To keep the focus on client success, 

Grassi annually requires the firm’s partners 

to answer a question themselves: “How did 

we add value to each relationship this year?” 

And Grassi has twice-monthly breakfasts 

with a rotating roster of 8 to 10 staff people 

to keep in touch with how the company’s 

mission is succeeding in practice. 

“Our commitment to clients is in our 

firm’s DNA,” Grassi says. “Some people 

say accounting firms are boring, but let me 

tell you there’s a lot of excitement in this 

firm. That’s what happens when you’ve 

been one of the five fastest-growing CPA 

firms in the country for the last 10 years.” 

Grassi & Co. has also been selected as 

a Best of the Best firm by INSIDE Public 

Accounting for the past seven years, an 

accomplishment only three other firms in 

the country have achieved. 

What matters most, Grassi says, is the 

next 10 years—and beyond. “Entrepreneurs 

need advisors who aren’t just looking at 

issues from a historical perspective, but 

focusing on what the marketplace is dictating 

about what you need to be a survivor. 

“It’s the road ahead that counts.” 

CoProfiles.indd 22 

1/30/13 12:37 PM 


1/30/13 12:46 PM 


1/2 PAGE PROFILE FULL PAGE PROFILES 

1/30/13 3:09 PM 

FULL PAGE HALF PAGE 

Advertorial written by a professional writer 500 words 300 words 

Magazine (featuring your company profile) 100 100 

Low-res pdf file for use online YES YES 

Company Profile featured on nyreport.com YES YES 

Professional photographers shooting at your location (optional) YES - 

Reprints of your company profile 100 - 




NYER 

CUSTOM Content 

Content marketing is a great way to position your company as an industry 

thought leader with original content. After writing for entrepreneurs for over 10 

years, NYER can help put together a content marketing strategy in addition to 

engaging and “how-to” articles that business owners find valuable. We specialize in the 

pragmatic and “quick read” tips and solutions that busy executives are easily engaged by. 

If you are a solution provider wanting to be perceived as a trusted resource for business 

owners, it is very important that the content you use to engage prospects be highly 

engaging to increase open rates, traffic and time spent on your website, and encourage 

repeat visitors. This is our area of expertise. 

If you want to engage business owners in this way, speak to our team to see 

if your business qualifies for a customized proposal. 




NYER 

MAGAZINE | Circulation: 33,000+/issue 

6X 3X 1X 

SPREAD $15,363 $17,282 $19,203 

FULL PAGE $7,681 $8,642 $9,601 

2/3 PAGE $5,377 $6,049 $6,722 

1/2 PAGE $4,224 $4,753 $5,280 

1/3 PAGE VERTICAL $3,238 $3,644 $4,049 

1/3 PAGE SQUARE $2,944 $3,313 $3,681 

Magazine sizes, on p 11 

DIGITAL | nyreport.com 

PLACEMENT 

DISPLAY 

ADVERTISING, 

RUN OF SITE 

FOR 30,000 

IMPRESSIONS 

(NET) 

UNIT 

Leaderboard 

Wide Skyscraper 

Center Box 

(select pages only) 

SPEC 

160 X 600 

300 X 250 

300 X 250 

RATE 

$2,000 per 30,000 

impressions 

Rate 

CARD 

E-NEWSLETTER | 13,000+ subscribers 

UNIT SPEC 15+X 11-14X 7-10X 3-6X 

LEADERBOARD 729 X 90 $600 $650 $700 $750 

SPOTLIGHT 250 X 250 $380 $420 $460 $500 

BANNER/TEXT 1 Banner $300 $325 $350 $375 

468 X 60 

Text: 50 words 

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468 X 60 

Text: 50 words 

SPECIAL REPORT | E-newsletters 

UNIT SPEC RATE 

LEADERBOARD 728 X 90 $2250 per report 

SPOTLIGHT 250 X 250 

TEXT AD 

50 words 

COMPANY PROFILES 

FULL PAGE $5,390 (with $10,000 

2013 advertising 

spend) or $7480 

HALF PAGE $2,990 (with $10,000 

2013 advertising 

spend) or $3,980 

BANNER 468 X 60 




NYER 

PRINT 

Specs 

MECHANICAL SPECIFICATIONS 

Trim size 8” x 10 7/8” 

Live/Safety 7” x 10” 

Bleed 8 1/4” x 11 1/8” 

Non Bleed 7” x 10” 

FRACTIONAL SIZES 

2/3 vertical non bleed 4 1/2” x 10” 

1/3 vertical non bleed 2 1/4 x 10” 

1/2 horizontal non bleed 7” x 5” 

1/3 square non bleed 4 3/4” x 4 3/4” 

1/6 vertical non bleed 2 1/4” x 4 3/4” 

Printed web offset. Binding: saddle-stitched. 

Follow Specifications for Web Offset Publications 

(SWOP) for 4C ads and b&w ads (see: www. 

swop.org for specs). Contact publisher regarding 

PMS metallic or Day-Glo inks. 

PREFERRED MEDIA 

All ads should be submitted as PDF files (PDF/x- 

1a preferred). They should be created from 

QuarkXpress or InDesign. 

Ads created in Illustrator should be saved as EPS 

vector files, placed in InDesign or Quark, and 

exported as PDF. 

Please ensure that all document sizes are created 

to the mechanical specifications with no internal 

crop marks. Full page bleed ads should be created 

to trim size and artwork should be extended 

1/8” beyond trim. Keep live matter 1/4” from all 

trimmed edges or 3 /8 ” from bleed edge. 

FONTS 

Fonts should be outlined when possible 

IMAGES 

Effective resolution of cmyk/grayscale/duotone 

images should be 300 dpi (plus or minus 20%). 

Effective resolution of line-art graphics should be 

between 1200 and 2400 dpi. 

COLOR 

Line screen: 150 line screen for Total density: Not 

to exceed 300% for 4/c or 180% for b/w. PMS 

colors and fifth colors will be quoted on an individual 

basis. 

SHIPPING 

Please ship or email files to: 


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212-307-6760 x711 

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NOTE 

Production costs will apply for any files and/or 

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Ad materials will be held for six months and 

will be destroyed unless publisher is notified otherwise 

in writing. 




NYER 

Terms 

AGENCY COMMISSIONS 

15% commission to recognized advertising agencies on gross billings for advertising and 

premiums (not including special services and/or production charges). No commissions will 

be paid on invoices not paid within 30 days of billing date. Publisher reserves the right to 

hold advertiser and/or its advertising agency jointly and severably liable for such monies as 

are due and payable to the publisher. 

OTHER TERMS AND CONDITIONS 

Publisher and advertiser (and advertising agency) are bound by the terms and conditions in 

this Rate Card. Publisher is not bound by any promises or contracts, printed or otherwise, 

except as expressly agreed in signed writing. All insertion orders are subject to the terms and 

condition in this Rate Card. 

Publisher may reject or cancel any advertisement at any time and for any reason. Any advertisement 

simulating editorial will be labeled “Advertisement”. 

Advertiser and/or advertiser’s agency warrant that any advertisement submitted for publication 

in The New York Enterprise Report does not violate any law or infringe any right 

of any party and that the advertiser and/or agency is authorized to publish the submitted 

advertisement. In consideration for publication of the advertisement in The New York 

Enterprise Report, the advertiser and/or its agency will jointly and severally indemnify, 

hold harmless and defend The New York Enterprise Report, RSL Media LLC, and its 

employees against any and all losses and expenses arising out of the publication of such 

advertisements in The New York Enterprise Report. 

Any conditions on insertion orders or instructions for positioning or other requests for 

advertisements will be deemed requests and are not guaranteed. The publisher’s failure to 

comply with such requests (not made in writing) shall not relieve the advertiser or agency of 

any and all obligations to pay for the advertising. 

Publisher shall not be subject to any liability for any failure to publish or circulate all or 

any part of any issue or issues of The New York Enterprise Report due to work stoppages 

(including strikes), accidents, fires, acts of God or any other circumstance not within the 

control of Publisher. 

The above terms and conditions shall be deemed incorporated in every insertion order submitted to The New York 

Enterprise Report unless otherwise noted in signed writing by the Publisher.

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