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Towards Safer Radiotherapy

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• General practitioners of affected patients should also be informed before any press release is<br />

issued<br />

• Professional bodies that may become involved should be informed before any press release is<br />

issued to enable them to handle media enquiries appropriately, and provide support to their<br />

members as necessary<br />

• The healthcare organisation’s public relations officer should be contacted for expert advice<br />

• A short clear press statement should be drafted by a trained professional<br />

• A trained spokesperson should be identified and likely press questions should be considered<br />

and answers prepared<br />

• The press release should clearly describe the nature of the error if possible<br />

• The risks to other patients in the same and other departments should be explicitly addressed<br />

• The anxiety of other patients caused by media interest should be addressed.<br />

57<br />

<strong>Towards</strong> <strong>Safer</strong> <strong>Radiotherapy</strong>

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