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guaranteed gambian Autumn W inter 2012 - The Travel Foundation

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<strong>guaranteed</strong> <strong>gambian</strong><br />

designs direct from the artist<br />

Introduction<br />

Welcome to the Guaranteed Gambian catalogue; every<br />

product is <strong>guaranteed</strong> hand made by a skilled Gambian<br />

artist / craft-worker, produced in <strong>The</strong> Gambia with ethical<br />

working practices and using where possible local materials<br />

from a sustainable source. New designs have been<br />

developed in conjunction with European designers to<br />

create items that are based in African culture but that<br />

appeal to contemporary western taste.<br />

Textiles<br />

All our dyed fabrics are created by Musa Jaiteh one of<br />

Gambia’s best known and leading dye workers. Musa<br />

has created stunning fabrics in both traditional tie dye<br />

and block batik patterns using only natural cola-nut,<br />

cashew-nut and indigo dyes. When available, Musa also<br />

uses natural fixing agents however these are not common<br />

in <strong>The</strong> Gambia and he may have to resort to chemical<br />

fixers in order to ensure that your fabrics do not run<br />

in the wash.<br />

Fabric samples<br />

<strong>The</strong> products in the catalogue illustrate the design; if you<br />

would prefer a different pattern or colour combinations<br />

please ask to see alternatives.<br />

Symbols<br />

Many of Guaranteed Gambian products make use of<br />

traditional West African symbols so you may well find<br />

that as well as a beautiful hand made product you have<br />

a product with a hidden meaning derived from the myths<br />

and legends of African culture. Each product comes with<br />

a label that provides the background to the product and<br />

tells the story of its design and manufacture.<br />

Support<br />

Guaranteed Gambian has received start-up funding from<br />

the <strong>Travel</strong> <strong>Foundation</strong>, a UK based charity funded by<br />

UK tour operators and from Thomas Cook. <strong>The</strong> project<br />

was inspired by the Sandele Showcase at Sandel Eco<br />

Retreat, Kartong and Sandele continues to provide valuable<br />

support to the business.<br />

Our aim is to create a sustainable business model that<br />

provides a marketplace for skilled craft workers to sell<br />

their unique products to discerning customers, thus<br />

providing a vital income stream to workers in one of the<br />

most impoverished countries in the world.<br />

Guaranteed Gambian is an ASSET Project supported by the <strong>Travel</strong> <strong>Foundation</strong> and Thomas Cook<br />

Tel: (+220) 7142771 / 9252745: email info@asset-gambia.org,<br />

www.GuaranteedGambian.com

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