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Launching the New Leadership Training For Managers - sales ...

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The first stage is Targeting.<br />

Consider <strong>the</strong> criteria on this slide to select potential profitable accounts.<br />

Remember, we always recommend that you begin with your existing client base.<br />

Individual Sales Process<br />

Individuals – Target Audience Selection<br />

Existing and Dormant Accounts<br />

<strong>New</strong> Accounts<br />

What to consider when selecting accounts:<br />

• Size of company<br />

• Relationships with decision makers<br />

• Familiarity with industry/past training in industry<br />

• Number of trainable employees<br />

• Good prospects long-term<br />

• Industry/company in change

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