General Guidelines - Mitchell College

Mitchell College 75th Anniversary Logos
Where are the logo files?
To access the templates you need, go to http://community.mitchell.
edu/VisualIdentityGuidelines .
What do I need to download?
Refer to the Visual Identity Guidelines to determine what version of
the logo you need. Each version is stored in a ZIP archive, which contains
three image formats (JPG, PNG, EPS). You will need to extract
these files from the ZIP archive and insert the appropriate file format
into your document.
What are the image formats and what is the
difference between them?
The logos are available in eps, jpeg, and png formats.
JPG (.jpg):JPG images are Mac and Windows compatible and work
with all image software. This format should be used for Web, office
and video applications. Caution: JPGs become pixelated if incorrectly
enlarged.
PNG (.png): The PNG files have transparent backgrounds, but are
still compatible with all Mac or Windows Microsoft Office, Web and
video applications. PNG files may also become pixelated if incorrectly
enlarged.
Encapsulated PostScript (.eps): EPS files should be used with any
type of publication software and the Adobe Creative Suite. Print and
collateral vendors may require this image format. The eps format can
be scaled to any size and will not loose its clarity.
NOTE: All JPG and PNG files are 72 dpi.
75.vert.cmyk
75.vert.gray 75.vert.pms185
75.vert.black 75.vert.white
75.horiz.cmyk
75.horiz.pms185
75.horiz.gray
75.horiz.white
75.horiz.blk
75.logoTYPE.cmyk
75.logoTYPE.pms 185
75.logoTYPE.black
75.logoTYPE.white

Usage
The vertical logo is the preferred logo. Horizontal and type logo formats
should be used only when the vertical logo does not fit well.
The white logo should be used only when the background is dark.
3"
Minimum size Requirements
Vertical logos: The small size vertical logos (file names are 75.sml) should be
used when the logo is displayed at 1” in size, and should not be used less than
1/2” wide.
1"
Horizontal logos: should not be used less than 1/2” wide.
Spacing Requirements
Do not crowd the logo with text or images that will affect legibility.
Surround it with a minimum of .25” clear space to separate it from other
graphic elements.
Minimum size Requirements
Vertical logos: The small size vertical logos (file names are 75.sml) should be
used when the logo is displayed at 1" in size, and should not be used less than
1" wide.
2"
Horizontal logos: should not be used less than 3" wide.
Spacing Requirements
Do not crowd the logo with text or images that will affect legibility.
Surround it with a minimum of .25" clear space to separate it from other
graphic elements.