ANNUAL REPORT 2012 - San Elijo Lagoon Conservancy

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Environmental Education continued San Elijo Lagoon Conservancy 2012 Environmental Education Programs Total number of participants: 3,827 (18% increase from 2011) School Programs Grades K–2: 13% Grades 3–5: 47% Middle & High School: 13% Public Programs Weekend Walks: 26% Scouts: 1% California Coastal Commission’s Whale Tail License Plate Grants Program 2012 Docent-Naturalist graduates and current Docents gathered for an end-of-year celebration and welcome party for the new class. San Elijo Lagoon Conservancy | Annual Report 2012 | Page 10
25th Anniversary Communications and Outreach Increasing community awareness of and inspiring support for the work of San Elijo Lagoon Conservancy during its 25th milestone year With the acquisition of the Gateway property, the Conservancy secured an increase in media coverage in all program areas, raising the profile of the 25-year nonprofit land trust with sustained community buzz. San Elijo Lagoon Conservancy in the News The 2012 press room (SanElijo.org/pressroom) features dozens of articles and television highlights about Conservancy activities. The thread to these news events weaves together the inspiring profiles of volunteers, wildlife releases, the extrication of an obsolete dumping ground, inlet breaching, public walks, Family Discovery Days, community habitat restoration, viable aquifer exploration, and The Campaign for Gateway Park. June 19, 2012 was proclaimed “Denise Stillinger Day” in San Diego County by Supervisor Pam Slater-Price for Stillinger’s 30-year efforts toward conservation of natural resources and environmental education. This proclamation followed the Spring announcement of Stillinger’s E.A.R.T.H. Award (Environmental Action & Restoration That Helps) at San Diego EarthWorks annual recognition of regional conservation leaders. Social Media Consistent online communications with members and self-subscribed friends took the form of monthly Lagoon eNews, reaching more than 2,400 subscribers. Our premier social media site, Facebook.com/SanElijo, grew by 35% in friends over last year. We launched an online Animal Guide (SanElijo.org/animalguide) for trail visitors to learn about wildlife or verify sightings at San Elijo Lagoon. Seventy animals that represent species in all areas of the Reserve are profiled with donated professional photography and “fun facts” about each animal’s adaptations and behaviors. The Conservancy’s web site encourages online donations and strengthens awareness of the Reserve’s treasures and Conservancy programs, viewed by an average of 3,500 unique visitors a month. Toward the end of our momentous 25th year, we began the process of rebranding to represent the next era in wetlands conservation. Through research and an online poll taken by 200 participants, the new tagline: Connecting communities. Protecting nature. was selected to phase in for 2013. Board members served as Conservancy Ambassadors at quarterly SELC/County Parks Family Discovery Days, and in the community at Fiesta del Sol in Solana Beach June 1–2, Arts Alive at Gateway Park (with City of Solana Beach) October 6, and Cardiff Green Beach Fair October 27. Family Discovery Days San Elijo Lagoon Conservancy | Annual Report 2012 | Page 11
Page 1 and 2: ANNUAL REPORT 2012 Westward view fr
Page 3 and 4: Contents Welcome from Board of Dire
Page 5 and 6: Coastal Dunes Restoration Coastal s
Page 7 and 8: Scientific Monitoring continued Fun
Page 9: Environmental Education continued H
Page 13 and 14: Development and Membership continue
Page 15 and 16: Statement of Financial Activities 2
Page 17 and 18: 2012 Members, Donors, and Corporate
Page 19 and 20: Rosemary Goodyear Bruce Green David
Page 21 and 22: Kimberly Sterk Billy Stern & Caroly
Page 23 and 24: Margaret Griffith Danna Gunther Edw

ANNUAL REPORT 2012 - San Elijo Lagoon Conservancy

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