Why publish your app with Realview?

Why publish your app with Realview?

Where do we publish to?
Realview builds apps for Android
smartphone, Android tablet, iPhone,
and iPad devices. As part of your
premium publishing package, we will
handle the entire app set up, quality
assurance testing, and submission to
the following stores:
Additional stores we can submit
your app to if requested:
Download from
Windows Store
(Coming Soon)
App functionality
✔ ✔ User-friendly interface: Easy,
engaging, and intuitive, the Realview
app offers smartphone and tablet
users a great, native medium for
consuming your content.
✔ ✔ ✔Archive issues: Your entire archive
of back issues is conveniently
accessible to users at all times on
their portable device.
✔✔ ✔ Issue download management:
The app settings can be modified
in the slide-out panel on the app’s
landing page, allowing users to
manage their download preferences.
These options include the autodowning
the latest issues, modifying
which issues are displayed, and
the ability to free up space on their
device by easily deleting previously
downloaded issues.
✔ ✔ Updates in the background:
Any changes that you make to your
online publication, such as publishing
new issues, updating pages in existing
issues, or even modifying interactive
features, will update automatically
within the app.
✔ ✔ Dynamic downloading: Once
you have clicked to download an
issue it will continue downloading
in the background, even if they have
navigated back to the app’s home
page.
✔✔ ✔ Lazy loading: Instead of
downloading the issue in a linear
process, the app will allow you to
start downloading from any selected
page. This functionality is especially
useful for newspaper apps as it allows
readers to jump directly to the section
they want to read first without waiting
for the previous pages to load.
✔✔ ✔ Share to email: Allowing readers
to easily email friends a link to
your content will help increase its
discoverability in the app store.
✔✔ ✔ Interactivity: Realview allows you
to enhance your app’s content through
the use of interactive elements. Since
your online publication and app
will automatically sync, any existing
interactivity you have created in your
publication will translate over into your
app, so there is no need to re-content!
✔✔ ✔ Pinch zoom: Allowing for easy,
intuitive page zooming.
✔✔ ✔ In app browsing: Instead of
navigating a reader away from the
app, hyperlinks to external sites will
launch in a window within the app.
This functionality is important for
keeping readers engaged with your
app for longer, uninterrupted periods
of time. Each session period will help
determine your app’s visibility in the
app store.
Why publish your app with Realview?

App functionality
✔✔ ✔ Offline reading: Since your issues
can be downloaded and stored locally on
your device, there is no need for readers
to be constantly connected to the internet
in order to access your content. This is
one of the biggest reasons why readers
choose the app platform to consume
content, as it caters towards people who
are constantly on the go.
✔ ✔ Contents panel and thumbnail
view: The app makes it easy for readers
to navigate your issues by providing
slide out contents and thumbnail page
view panels.
✔ ✔ Replaceable background image:
Realview makes it simple for you to
instantly change your background
images in the apps without the need to
submit any updates to the app stores.
This makes it incredibly easy for you to
manage background ads ongoingly and
thus boost advertising revenue!
✔ ✔ Security: The Realview app is quite
versatile when it comes to distributing
secure content to your market. Since
the app is modelled off your online
publication, all of the online security
settings can be translated over into the
app. This is great as it allows your existing
online subscribers the option to consume
your content across different platforms.
✔✔ ✔ Live RSS feed: Take your app to the
next level by embedding a live RSS news
feed onto the landing page of the app.
This is an excellent feature for boosting
reader engagement, even allowing you
to drive readers back to your app when
you are between publishing dates.
✔✔ ✔ Push notifications: A great way of
keeping your readers engaged with your
content, a Realview created app will
allow you to send out push notifications
when a new issue is published. This
feature can also be used if you are
running promotions or are just looking
for a way of reaching out to your readers
through a communication medium
which is guaranteed to reach its mark.
✔✔ ✔ Article extraction: This feature is
great for large, text-heavy publications
such as newspapers, as it gives users
the choice to read articles in plain text,
eliminating the need to zoom and
scroll. Easily activated by clicking on the
article’s headline, the article extraction
view will pop up in a HTML window
within the app.
✔ ✔ ✔Registration form: This feature can
be implemented if you are interested
in offering free access to your app
content upon signup. Your content will
be locked down, requiring a user name
and password for access, however
users will also be given the option to
signup via a link on the app login menu.
Users who sign up via the app will
automatically have access within the
online publication as well.
Why publish your app with Realview?

Your app will be customised to include your corporate BRanding.
The different app elements that can be branded are listed below:
• App icon – your icon (corporate logo) will sit on the top panel on the landing page within the app. It will also display within the listing
page in the app stores as well as on the home screen on any device that the app is downloaded to.
• Background images – these images will display on the landing page in the app. If desired you can supply a different background
image for portrait view and landscape view. It is also simple for you to change this background image, and with no delays or app
update approval times required it allows you to streamline the processes involved if offering this prime space up for advertising.
• Splash screen images – these images serve as a quick introduction to your brand and content, and will display for a short period while
the app is loading upon startup.
• Feature graphic (Google Play only) – similar to a cover image, this graphic is an excellent tool for making your app stand out in the
Google Play store, and is displayed at the top of your Store Listing page.
Why publish your app with Realview?

Multi-pub app
subscription & security
A multi-publication app is an excellent option for publishers
who are looking to have more than one of their publications
made into an app. Not only does a multi-pub app make it
incredibly easy to access all of your content in one place,
but it allows you to boost the visibility of your content by
exposing it to existing readers who may not be familiar
with all of your products.
There are a few different ways that
users can subscribe to paid content
in an app created by Realview:
• In-app purchase: Allowing users to
subscribe through a few simple clicks,
in-app purchasing is an easy, secure
payment method which uses iTunes and
Google Play’s payment system. Users
can choose to purchase either a single
issue or an auto-renewing subscription
for a chosen period of time. Apple and
Google Play will take a 30% cut on any
payments you receive for your app.
• Subscribe online: Users who
subscribe via the online publication
can use their login details to access the
equivalent content within the app. Since
the app supports a login feature, users
who subscribe online can automatically
gain access to the app by simply logging
in with their user name and password.
Realview does not:
✗ ✗ Take a cut of your subscription
revenue. Every cent that you make
from your apps remains your own!
✗ ✗ Charge extra depending on
the number of installs or
downloads your app receives.
We encourage you to creatively
market your app in order to boost its
download rate, without the worry of
facing any additional fees.
✗ Claim your subscribers as
our own. All of your subscribers,
either generated through the online
publication, or imported from your
existing print database, remain your
own. Realview does not market to,
or repurpose your subscribers. Any
contact that we may make with your
subscribers is only ever done on your
behalf upon permission.
✗ ✗ Add any Realview advertising.
We completely leave the option
open to you to advertise within your
app as you please, whether this be
selling the prime space on the app
background, or adding an interactive
banner on the home page.
✗ ✗ Infringe on your intellectual
property. As with your online
publication, the content within your
app will at all times remain legally
your own, Realview merely hosts it
digitally on your behalf.
✗ ✗ Create your app with an “all
you can eat” subscription
system. When a user subscribes to
your publication they receive only
your content.
Why publish your app with Realview?

Commonly asked questions:
Why do I need an app?
Whether you are tossing up between
publishing your publication online or
as an app, or have an existing online
publication and are considering the
benefits of adding an app, here are a few
points outlining the benefits of creating
an app for your publication which you
may find of interest:
• An app is a great way of sharing your
content on globally recognised and
populated online stores, opening
your content up to a vast market
which may not have otherwise been
reached.
• Since your publication’s issues can be
downloaded and stored locally on a
tablet or smartphone device, readers
are able to access this content offline at
any time. Unlike an online publication,
the reader will need to download an
issue only once and it will remain on
their device until deleted. This is great
for readers who are on the go!
• Your readers will not need to navigate
to the publication via their browser
each time they want to read it, instead
it is simply accessible via a tap on their
device’s home screen. Each time a
reader is on their device they will see
your app’s icon, meaning it won’t be
easily forgotten. Also, since most of us
are glued to our devices throughout
the day, the app’s push notifications
(letting the reader know when a new
issue is available) are a great way of
preventing your publishing updates
from being overlooked.
• Most publishers who check their
analytics will notice an increasing
percentage of their readership are
accessing the digital publication on
a mobile device. Unlike an online
publication, an app is completely
optimised to be used on mobile and
tablet devices so the publication and
user experience are not hindered by
the limitations of a browser window.
While there are numerous benefits of
creating an app for your publication you
should also keep in mind your target
demographic and publish to platforms
that meet their needs.
Why publish your app with Realview?

APP or online Publication
What's the difference?
Knowing the difference between an app
and a digital publication will help you
decide on the best digital solution for your
publication.
An online publication is the online
solution to digitising your publication. The
publication displays within a HTML viewer
on a webpage, allowing it to function
across all common browsers and smart
devices. There is no additional software
or programs besides a browser required
for your publication to function, making
it incredibly simple for your readers to
access. However, at all times a user must
be connected to the internet. Unlike an
app, a digital publication is not submitted
to an online store for distribution, which
means you can remain in complete control
of the distribution, pricing, and potential
user database of your publication. When
publishing online you have the freedom
to consolidate your database of print
and digital subscribers, making it easy to
streamline your publishing workflow.
An app is the digital solution geared
towards smart devices. It is the version of
your publication which can be searched
for and downloaded from the iTunes and
Google Play app stores. Unlike an online
publication, the app is a stand-alone
program so it doesn’t require any external
resources to function, like a browser. An
app is completely optimised to be used
on mobile and tablet devices so the
publication and user experience is not
hindered by the limitations of a browser
window. Your app is also featured on
globally recognised and populated online
stores, providing you the platform to easily
open your content up to a vast market
which may not have otherwise been
reached. When the app is downloaded
it becomes stored on your device, which
makes one of its greatest selling points
its capacity for offline reading. This is
important for people who are on the go!
However, since you are using both Apple
and Google’s stores to market and distribute
your app, be prepared to hand over a 30%
cut on any payments you receive from your
app. (Click here to read more about how
you can avoid Apple’s 30% cut.) Apple has
a very strict review process, so it may take
around 2 weeks from the submission date
before your app is approved to go live in
their store. Another thing you must keep in
mind when submitting a paid app is that
iTunes and Google Play keep all subscribers
anonymous, making it harder for you to
engage directly with your app subscribers.
Why publish your app with Realview?

New York
+1 646 382 3911
41 East 11th St, 11th Fl.
NY 10003, USA
Sydney
+61 2 9299 1788
Level 2, 295 Pitt St
NSW 2000, Australia
www.realviewdigital.com