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Commonly asked questions:<br />
<strong>Why</strong> do I need an <strong>app</strong>?<br />
Whether you are tossing up between<br />
<strong>publish</strong>ing <strong>your</strong> publication online or<br />
as an <strong>app</strong>, or have an existing online<br />
publication and are considering the<br />
benefits of adding an <strong>app</strong>, here are a few<br />
points outlining the benefits of creating<br />
an <strong>app</strong> for <strong>your</strong> publication which you<br />
may find of interest:<br />
• An <strong>app</strong> is a great way of sharing <strong>your</strong><br />
content on globally recognised and<br />
populated online stores, opening<br />
<strong>your</strong> content up to a vast market<br />
which may not have otherwise been<br />
reached.<br />
• Since <strong>your</strong> publication’s issues can be<br />
downloaded and stored locally on a<br />
tablet or smartphone device, readers<br />
are able to access this content offline at<br />
any time. Unlike an online publication,<br />
the reader will need to download an<br />
issue only once and it will remain on<br />
their device until deleted. This is great<br />
for readers who are on the go!<br />
• Your readers will not need to navigate<br />
to the publication via their browser<br />
each time they want to read it, instead<br />
it is simply accessible via a tap on their<br />
device’s home screen. Each time a<br />
reader is on their device they will see<br />
<strong>your</strong> <strong>app</strong>’s icon, meaning it won’t be<br />
easily forgotten. Also, since most of us<br />
are glued to our devices throughout<br />
the day, the <strong>app</strong>’s push notifications<br />
(letting the reader know when a new<br />
issue is available) are a great way of<br />
preventing <strong>your</strong> <strong>publish</strong>ing updates<br />
from being overlooked.<br />
• Most <strong>publish</strong>ers who check their<br />
analytics will notice an increasing<br />
percentage of their readership are<br />
accessing the digital publication on<br />
a mobile device. Unlike an online<br />
publication, an <strong>app</strong> is completely<br />
optimised to be used on mobile and<br />
tablet devices so the publication and<br />
user experience are not hindered by<br />
the limitations of a browser window.<br />
While there are numerous benefits of<br />
creating an <strong>app</strong> for <strong>your</strong> publication you<br />
should also keep in mind <strong>your</strong> target<br />
demographic and <strong>publish</strong> to platforms<br />
that meet their needs.<br />
<strong>Why</strong> <strong>publish</strong> <strong>your</strong> <strong>app</strong> <strong>with</strong> <strong>Realview</strong>?
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