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APP or online Publication<br />
What's the difference?<br />
Knowing the difference between an <strong>app</strong><br />
and a digital publication will help you<br />
decide on the best digital solution for <strong>your</strong><br />
publication.<br />
An online publication is the online<br />
solution to digitising <strong>your</strong> publication. The<br />
publication displays <strong>with</strong>in a HTML viewer<br />
on a webpage, allowing it to function<br />
across all common browsers and smart<br />
devices. There is no additional software<br />
or programs besides a browser required<br />
for <strong>your</strong> publication to function, making<br />
it incredibly simple for <strong>your</strong> readers to<br />
access. However, at all times a user must<br />
be connected to the internet. Unlike an<br />
<strong>app</strong>, a digital publication is not submitted<br />
to an online store for distribution, which<br />
means you can remain in complete control<br />
of the distribution, pricing, and potential<br />
user database of <strong>your</strong> publication. When<br />
<strong>publish</strong>ing online you have the freedom<br />
to consolidate <strong>your</strong> database of print<br />
and digital subscribers, making it easy to<br />
streamline <strong>your</strong> <strong>publish</strong>ing workflow.<br />
An <strong>app</strong> is the digital solution geared<br />
towards smart devices. It is the version of<br />
<strong>your</strong> publication which can be searched<br />
for and downloaded from the iTunes and<br />
Google Play <strong>app</strong> stores. Unlike an online<br />
publication, the <strong>app</strong> is a stand-alone<br />
program so it doesn’t require any external<br />
resources to function, like a browser. An<br />
<strong>app</strong> is completely optimised to be used<br />
on mobile and tablet devices so the<br />
publication and user experience is not<br />
hindered by the limitations of a browser<br />
window. Your <strong>app</strong> is also featured on<br />
globally recognised and populated online<br />
stores, providing you the platform to easily<br />
open <strong>your</strong> content up to a vast market<br />
which may not have otherwise been<br />
reached. When the <strong>app</strong> is downloaded<br />
it becomes stored on <strong>your</strong> device, which<br />
makes one of its greatest selling points<br />
its capacity for offline reading. This is<br />
important for people who are on the go!<br />
However, since you are using both Apple<br />
and Google’s stores to market and distribute<br />
<strong>your</strong> <strong>app</strong>, be prepared to hand over a 30%<br />
cut on any payments you receive from <strong>your</strong><br />
<strong>app</strong>. (Click here to read more about how<br />
you can avoid Apple’s 30% cut.) Apple has<br />
a very strict review process, so it may take<br />
around 2 weeks from the submission date<br />
before <strong>your</strong> <strong>app</strong> is <strong>app</strong>roved to go live in<br />
their store. Another thing you must keep in<br />
mind when submitting a paid <strong>app</strong> is that<br />
iTunes and Google Play keep all subscribers<br />
anonymous, making it harder for you to<br />
engage directly <strong>with</strong> <strong>your</strong> <strong>app</strong> subscribers.<br />
<strong>Why</strong> <strong>publish</strong> <strong>your</strong> <strong>app</strong> <strong>with</strong> <strong>Realview</strong>?
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