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<strong>Why</strong> <strong>publish</strong> <strong>your</strong> <strong>app</strong> <strong>with</strong> <strong>Realview</strong>?
Where do we <strong>publish</strong> to?<br />
<strong>Realview</strong> builds <strong>app</strong>s for Android<br />
smartphone, Android tablet, iPhone,<br />
and iPad devices. As part of <strong>your</strong><br />
premium <strong>publish</strong>ing package, we will<br />
handle the entire <strong>app</strong> set up, quality<br />
assurance testing, and submission to<br />
the following stores:<br />
Additional stores we can submit<br />
<strong>your</strong> <strong>app</strong> to if requested:<br />
Download from<br />
Windows Store<br />
(Coming Soon)<br />
App functionality<br />
✔ ✔ User-friendly interface: Easy,<br />
engaging, and intuitive, the <strong>Realview</strong><br />
<strong>app</strong> offers smartphone and tablet<br />
users a great, native medium for<br />
consuming <strong>your</strong> content.<br />
✔ ✔ ✔Archive issues: Your entire archive<br />
of back issues is conveniently<br />
accessible to users at all times on<br />
their portable device.<br />
✔✔ ✔ Issue download management:<br />
The <strong>app</strong> settings can be modified<br />
in the slide-out panel on the <strong>app</strong>’s<br />
landing page, allowing users to<br />
manage their download preferences.<br />
These options include the autodowning<br />
the latest issues, modifying<br />
which issues are displayed, and<br />
the ability to free up space on their<br />
device by easily deleting previously<br />
downloaded issues.<br />
✔ ✔ Updates in the background:<br />
Any changes that you make to <strong>your</strong><br />
online publication, such as <strong>publish</strong>ing<br />
new issues, updating pages in existing<br />
issues, or even modifying interactive<br />
features, will update automatically<br />
<strong>with</strong>in the <strong>app</strong>.<br />
✔ ✔ Dynamic downloading: Once<br />
you have clicked to download an<br />
issue it will continue downloading<br />
in the background, even if they have<br />
navigated back to the <strong>app</strong>’s home<br />
page.<br />
✔✔ ✔ Lazy loading: Instead of<br />
downloading the issue in a linear<br />
process, the <strong>app</strong> will allow you to<br />
start downloading from any selected<br />
page. This functionality is especially<br />
useful for newspaper <strong>app</strong>s as it allows<br />
readers to jump directly to the section<br />
they want to read first <strong>with</strong>out waiting<br />
for the previous pages to load.<br />
✔✔ ✔ Share to email: Allowing readers<br />
to easily email friends a link to<br />
<strong>your</strong> content will help increase its<br />
discoverability in the <strong>app</strong> store.<br />
✔✔ ✔ Interactivity: <strong>Realview</strong> allows you<br />
to enhance <strong>your</strong> <strong>app</strong>’s content through<br />
the use of interactive elements. Since<br />
<strong>your</strong> online publication and <strong>app</strong><br />
will automatically sync, any existing<br />
interactivity you have created in <strong>your</strong><br />
publication will translate over into <strong>your</strong><br />
<strong>app</strong>, so there is no need to re-content!<br />
✔✔ ✔ Pinch zoom: Allowing for easy,<br />
intuitive page zooming.<br />
✔✔ ✔ In <strong>app</strong> browsing: Instead of<br />
navigating a reader away from the<br />
<strong>app</strong>, hyperlinks to external sites will<br />
launch in a window <strong>with</strong>in the <strong>app</strong>.<br />
This functionality is important for<br />
keeping readers engaged <strong>with</strong> <strong>your</strong><br />
<strong>app</strong> for longer, uninterrupted periods<br />
of time. Each session period will help<br />
determine <strong>your</strong> <strong>app</strong>’s visibility in the<br />
<strong>app</strong> store.<br />
<strong>Why</strong> <strong>publish</strong> <strong>your</strong> <strong>app</strong> <strong>with</strong> <strong>Realview</strong>?
App functionality<br />
✔✔ ✔ Offline reading: Since <strong>your</strong> issues<br />
can be downloaded and stored locally on<br />
<strong>your</strong> device, there is no need for readers<br />
to be constantly connected to the internet<br />
in order to access <strong>your</strong> content. This is<br />
one of the biggest reasons why readers<br />
choose the <strong>app</strong> platform to consume<br />
content, as it caters towards people who<br />
are constantly on the go.<br />
✔ ✔ Contents panel and thumbnail<br />
view: The <strong>app</strong> makes it easy for readers<br />
to navigate <strong>your</strong> issues by providing<br />
slide out contents and thumbnail page<br />
view panels.<br />
✔ ✔ Replaceable background image:<br />
<strong>Realview</strong> makes it simple for you to<br />
instantly change <strong>your</strong> background<br />
images in the <strong>app</strong>s <strong>with</strong>out the need to<br />
submit any updates to the <strong>app</strong> stores.<br />
This makes it incredibly easy for you to<br />
manage background ads ongoingly and<br />
thus boost advertising revenue!<br />
✔ ✔ Security: The <strong>Realview</strong> <strong>app</strong> is quite<br />
versatile when it comes to distributing<br />
secure content to <strong>your</strong> market. Since<br />
the <strong>app</strong> is modelled off <strong>your</strong> online<br />
publication, all of the online security<br />
settings can be translated over into the<br />
<strong>app</strong>. This is great as it allows <strong>your</strong> existing<br />
online subscribers the option to consume<br />
<strong>your</strong> content across different platforms.<br />
✔✔ ✔ Live RSS feed: Take <strong>your</strong> <strong>app</strong> to the<br />
next level by embedding a live RSS news<br />
feed onto the landing page of the <strong>app</strong>.<br />
This is an excellent feature for boosting<br />
reader engagement, even allowing you<br />
to drive readers back to <strong>your</strong> <strong>app</strong> when<br />
you are between <strong>publish</strong>ing dates.<br />
✔✔ ✔ Push notifications: A great way of<br />
keeping <strong>your</strong> readers engaged <strong>with</strong> <strong>your</strong><br />
content, a <strong>Realview</strong> created <strong>app</strong> will<br />
allow you to send out push notifications<br />
when a new issue is <strong>publish</strong>ed. This<br />
feature can also be used if you are<br />
running promotions or are just looking<br />
for a way of reaching out to <strong>your</strong> readers<br />
through a communication medium<br />
which is guaranteed to reach its mark.<br />
✔✔ ✔ Article extraction: This feature is<br />
great for large, text-heavy publications<br />
such as newspapers, as it gives users<br />
the choice to read articles in plain text,<br />
eliminating the need to zoom and<br />
scroll. Easily activated by clicking on the<br />
article’s headline, the article extraction<br />
view will pop up in a HTML window<br />
<strong>with</strong>in the <strong>app</strong>.<br />
✔ ✔ ✔Registration form: This feature can<br />
be implemented if you are interested<br />
in offering free access to <strong>your</strong> <strong>app</strong><br />
content upon signup. Your content will<br />
be locked down, requiring a user name<br />
and password for access, however<br />
users will also be given the option to<br />
signup via a link on the <strong>app</strong> login menu.<br />
Users who sign up via the <strong>app</strong> will<br />
automatically have access <strong>with</strong>in the<br />
online publication as well.<br />
<strong>Why</strong> <strong>publish</strong> <strong>your</strong> <strong>app</strong> <strong>with</strong> <strong>Realview</strong>?
Your <strong>app</strong> will be customised to include <strong>your</strong> corporate BRanding.<br />
The different <strong>app</strong> elements that can be branded are listed below:<br />
• App icon – <strong>your</strong> icon (corporate logo) will sit on the top panel on the landing page <strong>with</strong>in the <strong>app</strong>. It will also display <strong>with</strong>in the listing<br />
page in the <strong>app</strong> stores as well as on the home screen on any device that the <strong>app</strong> is downloaded to.<br />
• Background images – these images will display on the landing page in the <strong>app</strong>. If desired you can supply a different background<br />
image for portrait view and landscape view. It is also simple for you to change this background image, and <strong>with</strong> no delays or <strong>app</strong><br />
update <strong>app</strong>roval times required it allows you to streamline the processes involved if offering this prime space up for advertising.<br />
• Splash screen images – these images serve as a quick introduction to <strong>your</strong> brand and content, and will display for a short period while<br />
the <strong>app</strong> is loading upon startup.<br />
• Feature graphic (Google Play only) – similar to a cover image, this graphic is an excellent tool for making <strong>your</strong> <strong>app</strong> stand out in the<br />
Google Play store, and is displayed at the top of <strong>your</strong> Store Listing page.<br />
<strong>Why</strong> <strong>publish</strong> <strong>your</strong> <strong>app</strong> <strong>with</strong> <strong>Realview</strong>?
Multi-pub <strong>app</strong><br />
subscription & security<br />
A multi-publication <strong>app</strong> is an excellent option for <strong>publish</strong>ers<br />
who are looking to have more than one of their publications<br />
made into an <strong>app</strong>. Not only does a multi-pub <strong>app</strong> make it<br />
incredibly easy to access all of <strong>your</strong> content in one place,<br />
but it allows you to boost the visibility of <strong>your</strong> content by<br />
exposing it to existing readers who may not be familiar<br />
<strong>with</strong> all of <strong>your</strong> products.<br />
There are a few different ways that<br />
users can subscribe to paid content<br />
in an <strong>app</strong> created by <strong>Realview</strong>:<br />
• In-<strong>app</strong> purchase: Allowing users to<br />
subscribe through a few simple clicks,<br />
in-<strong>app</strong> purchasing is an easy, secure<br />
payment method which uses iTunes and<br />
Google Play’s payment system. Users<br />
can choose to purchase either a single<br />
issue or an auto-renewing subscription<br />
for a chosen period of time. Apple and<br />
Google Play will take a 30% cut on any<br />
payments you receive for <strong>your</strong> <strong>app</strong>.<br />
• Subscribe online: Users who<br />
subscribe via the online publication<br />
can use their login details to access the<br />
equivalent content <strong>with</strong>in the <strong>app</strong>. Since<br />
the <strong>app</strong> supports a login feature, users<br />
who subscribe online can automatically<br />
gain access to the <strong>app</strong> by simply logging<br />
in <strong>with</strong> their user name and password.<br />
<strong>Realview</strong> does not:<br />
✗ ✗ Take a cut of <strong>your</strong> subscription<br />
revenue. Every cent that you make<br />
from <strong>your</strong> <strong>app</strong>s remains <strong>your</strong> own!<br />
✗ ✗ Charge extra depending on<br />
the number of installs or<br />
downloads <strong>your</strong> <strong>app</strong> receives.<br />
We encourage you to creatively<br />
market <strong>your</strong> <strong>app</strong> in order to boost its<br />
download rate, <strong>with</strong>out the worry of<br />
facing any additional fees.<br />
✗ Claim <strong>your</strong> subscribers as<br />
our own. All of <strong>your</strong> subscribers,<br />
either generated through the online<br />
publication, or imported from <strong>your</strong><br />
existing print database, remain <strong>your</strong><br />
own. <strong>Realview</strong> does not market to,<br />
or repurpose <strong>your</strong> subscribers. Any<br />
contact that we may make <strong>with</strong> <strong>your</strong><br />
subscribers is only ever done on <strong>your</strong><br />
behalf upon permission.<br />
✗ ✗ Add any <strong>Realview</strong> advertising.<br />
We completely leave the option<br />
open to you to advertise <strong>with</strong>in <strong>your</strong><br />
<strong>app</strong> as you please, whether this be<br />
selling the prime space on the <strong>app</strong><br />
background, or adding an interactive<br />
banner on the home page.<br />
✗ ✗ Infringe on <strong>your</strong> intellectual<br />
property. As <strong>with</strong> <strong>your</strong> online<br />
publication, the content <strong>with</strong>in <strong>your</strong><br />
<strong>app</strong> will at all times remain legally<br />
<strong>your</strong> own, <strong>Realview</strong> merely hosts it<br />
digitally on <strong>your</strong> behalf.<br />
✗ ✗ Create <strong>your</strong> <strong>app</strong> <strong>with</strong> an “all<br />
you can eat” subscription<br />
system. When a user subscribes to<br />
<strong>your</strong> publication they receive only<br />
<strong>your</strong> content.<br />
<strong>Why</strong> <strong>publish</strong> <strong>your</strong> <strong>app</strong> <strong>with</strong> <strong>Realview</strong>?
Commonly asked questions:<br />
<strong>Why</strong> do I need an <strong>app</strong>?<br />
Whether you are tossing up between<br />
<strong>publish</strong>ing <strong>your</strong> publication online or<br />
as an <strong>app</strong>, or have an existing online<br />
publication and are considering the<br />
benefits of adding an <strong>app</strong>, here are a few<br />
points outlining the benefits of creating<br />
an <strong>app</strong> for <strong>your</strong> publication which you<br />
may find of interest:<br />
• An <strong>app</strong> is a great way of sharing <strong>your</strong><br />
content on globally recognised and<br />
populated online stores, opening<br />
<strong>your</strong> content up to a vast market<br />
which may not have otherwise been<br />
reached.<br />
• Since <strong>your</strong> publication’s issues can be<br />
downloaded and stored locally on a<br />
tablet or smartphone device, readers<br />
are able to access this content offline at<br />
any time. Unlike an online publication,<br />
the reader will need to download an<br />
issue only once and it will remain on<br />
their device until deleted. This is great<br />
for readers who are on the go!<br />
• Your readers will not need to navigate<br />
to the publication via their browser<br />
each time they want to read it, instead<br />
it is simply accessible via a tap on their<br />
device’s home screen. Each time a<br />
reader is on their device they will see<br />
<strong>your</strong> <strong>app</strong>’s icon, meaning it won’t be<br />
easily forgotten. Also, since most of us<br />
are glued to our devices throughout<br />
the day, the <strong>app</strong>’s push notifications<br />
(letting the reader know when a new<br />
issue is available) are a great way of<br />
preventing <strong>your</strong> <strong>publish</strong>ing updates<br />
from being overlooked.<br />
• Most <strong>publish</strong>ers who check their<br />
analytics will notice an increasing<br />
percentage of their readership are<br />
accessing the digital publication on<br />
a mobile device. Unlike an online<br />
publication, an <strong>app</strong> is completely<br />
optimised to be used on mobile and<br />
tablet devices so the publication and<br />
user experience are not hindered by<br />
the limitations of a browser window.<br />
While there are numerous benefits of<br />
creating an <strong>app</strong> for <strong>your</strong> publication you<br />
should also keep in mind <strong>your</strong> target<br />
demographic and <strong>publish</strong> to platforms<br />
that meet their needs.<br />
<strong>Why</strong> <strong>publish</strong> <strong>your</strong> <strong>app</strong> <strong>with</strong> <strong>Realview</strong>?
APP or online Publication<br />
What's the difference?<br />
Knowing the difference between an <strong>app</strong><br />
and a digital publication will help you<br />
decide on the best digital solution for <strong>your</strong><br />
publication.<br />
An online publication is the online<br />
solution to digitising <strong>your</strong> publication. The<br />
publication displays <strong>with</strong>in a HTML viewer<br />
on a webpage, allowing it to function<br />
across all common browsers and smart<br />
devices. There is no additional software<br />
or programs besides a browser required<br />
for <strong>your</strong> publication to function, making<br />
it incredibly simple for <strong>your</strong> readers to<br />
access. However, at all times a user must<br />
be connected to the internet. Unlike an<br />
<strong>app</strong>, a digital publication is not submitted<br />
to an online store for distribution, which<br />
means you can remain in complete control<br />
of the distribution, pricing, and potential<br />
user database of <strong>your</strong> publication. When<br />
<strong>publish</strong>ing online you have the freedom<br />
to consolidate <strong>your</strong> database of print<br />
and digital subscribers, making it easy to<br />
streamline <strong>your</strong> <strong>publish</strong>ing workflow.<br />
An <strong>app</strong> is the digital solution geared<br />
towards smart devices. It is the version of<br />
<strong>your</strong> publication which can be searched<br />
for and downloaded from the iTunes and<br />
Google Play <strong>app</strong> stores. Unlike an online<br />
publication, the <strong>app</strong> is a stand-alone<br />
program so it doesn’t require any external<br />
resources to function, like a browser. An<br />
<strong>app</strong> is completely optimised to be used<br />
on mobile and tablet devices so the<br />
publication and user experience is not<br />
hindered by the limitations of a browser<br />
window. Your <strong>app</strong> is also featured on<br />
globally recognised and populated online<br />
stores, providing you the platform to easily<br />
open <strong>your</strong> content up to a vast market<br />
which may not have otherwise been<br />
reached. When the <strong>app</strong> is downloaded<br />
it becomes stored on <strong>your</strong> device, which<br />
makes one of its greatest selling points<br />
its capacity for offline reading. This is<br />
important for people who are on the go!<br />
However, since you are using both Apple<br />
and Google’s stores to market and distribute<br />
<strong>your</strong> <strong>app</strong>, be prepared to hand over a 30%<br />
cut on any payments you receive from <strong>your</strong><br />
<strong>app</strong>. (Click here to read more about how<br />
you can avoid Apple’s 30% cut.) Apple has<br />
a very strict review process, so it may take<br />
around 2 weeks from the submission date<br />
before <strong>your</strong> <strong>app</strong> is <strong>app</strong>roved to go live in<br />
their store. Another thing you must keep in<br />
mind when submitting a paid <strong>app</strong> is that<br />
iTunes and Google Play keep all subscribers<br />
anonymous, making it harder for you to<br />
engage directly <strong>with</strong> <strong>your</strong> <strong>app</strong> subscribers.<br />
<strong>Why</strong> <strong>publish</strong> <strong>your</strong> <strong>app</strong> <strong>with</strong> <strong>Realview</strong>?
New York<br />
+1 646 382 3911<br />
41 East 11th St, 11th Fl.<br />
NY 10003, USA<br />
Sydney<br />
+61 2 9299 1788<br />
Level 2, 295 Pitt St<br />
NSW 2000, Australia<br />
www.realviewdigital.com