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3 years ago

The Great British Bank Off: UK's Top Mobile Banking Apps Revealed

and purposes is the same

and purposes is the same app. This on its own is very interesting because with very little technical difference between the apps, only brand perception, customer engagement and service related issues could result in customers reviewing it less favourably. The Bank of Scotland Android app has the second highest percentage of 5 star reviews overall, however, it still more than 6,000 less than Lloyds. Third place on our list, completing the Lloyds Banking Group hat-trick, is Halifax Mobile Banking It’s fair to say that the top three apps on this list are all basically the same app but painted with different colours. The Halifax Android app only came out 5th in this review but this can be explained by closer analysis of some of the reviews, it’s likely that some of the negativity has come from customers who have rated the app without updating to the latest version What else did we discover? First Direct has the most disliked iPhone app First Direct, despite being awarded best banking brand 2014 by Which Magazine, has the most disliked iPhone app. Nearly 60% of its reviews are just 1 star. The Android app isn’t especially well liked either coming 4th place in the worst reviewed Android apps. To add to the iPhone app’s misery it also has the fewest 5 star reviews, not only making it the most disliked, but the least liked as well. The FD Android app has the lowest current star rating of all the Android & iPhone apps further justifying its place at the bottom of the list. Barclays has the most disliked Android app Narrowly avoiding the accolade of having the least liked Android and iPhone apps by virtue of the iPhone app finishing second last, Barclays customers are a dissatisfied bunch indeed. Despite having the second most reviews overall, this still represents just 34% of the total reviews received across both the Lloyds apps. Over 2,600 Barclays customers felt the need to review the app with a 1 star rating. Tesco is the real 2nd place app

The top three apps in this review are all built by the same company, it’s great that they are consistently good across the brands but it should be pointed out that Tesco could well be considered to be the 2nd best liked app across Android and iPhone. 4th place in the review, 2nd in terms of it being a different app with different features and capability. TSB has the least liked Android app The TSB Android app comes second place in the highest percentage of 1 star assessment but sadly it also comes top (or bottom depending on your perspective) in the least 5 star reviews rating. Not only does the Android app have the lowest percentage of 5 star reviews it also has the lowest total 5 star reviews. Royal Bank of Scotland has the fewest iPhone 5 star reviews Very much stuck in middle ground, the RBS app has the unwanted accolade of having received the fewest 5 star reviews in total. The Tesco Banking app, which has only been on the market since last June has received three times as many 5 star reviews as RBS over a time period that is three months shorter. The three Lloyds Banking Group apps are the only ones with over 50% 5 stars Tesco and The Co-Operative Bank come quite close as they both have over 50% 5 star iPhone reviews but the Lloyds Banking Group apps are the only ones to achieve over 50% across both Android and iPhone. A word of warning though, this is largely because of the sheer volume of iPhone 5 star reviews, only the Lloyds Mobile Banking app on Android achieves over 50% 5 stars on its own. Conclusion

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