The Great British Bank Off: UK's Top Mobile Banking Apps Revealed
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and purposes is the same app. This on its own is very interesting because with very little<br />
technical difference between the apps, only brand perception, customer engagement and<br />
service related issues could result in customers reviewing it less favourably. <strong>The</strong> <strong>Bank</strong> of<br />
Scotland Android app has the second highest percentage of 5 star reviews overall, however, it<br />
still more than 6,000 less than Lloyds.<br />
Third place on our list, completing the Lloyds <strong>Bank</strong>ing Group hat-trick, is Halifax<br />
<strong>Mobile</strong> <strong>Bank</strong>ing<br />
It’s fair to say that the top three apps on this list are all basically the same app but painted with<br />
different colours. <strong>The</strong> Halifax Android app only came out 5th in this review but this can be<br />
explained by closer analysis of some of the reviews, it’s likely that some of the negativity has<br />
come from customers who have rated the app without updating to the latest version<br />
What else did we discover?<br />
First Direct has the most disliked iPhone app<br />
First Direct, despite being awarded best banking brand 2014 by Which Magazine, has the<br />
most disliked iPhone app. Nearly 60% of its reviews are just 1 star. <strong>The</strong> Android app isn’t<br />
especially well liked either coming 4th place in the worst reviewed Android apps. To add to the<br />
iPhone app’s misery it also has the fewest 5 star reviews, not only making it the most disliked,<br />
but the least liked as well. <strong>The</strong> FD Android app has the lowest current star rating of all the<br />
Android & iPhone apps further justifying its place at the bottom of the list.<br />
Barclays has the most disliked Android app<br />
Narrowly avoiding the accolade of having the least liked Android and iPhone apps by virtue of<br />
the iPhone app finishing second last, Barclays customers are a dissatisfied bunch<br />
indeed. Despite having the second most reviews overall, this still represents just 34% of the<br />
total reviews received across both the Lloyds apps. Over 2,600 Barclays customers felt the<br />
need to review the app with a 1 star rating.<br />
Tesco is the real 2nd place app
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