Sinefa Sales Card - Cloud Distribution

Sales Card
A Quick Guide to Selling Sinefa Solutions
Clarity
Visibility as a Service
Who is Sinefa?
Sinefa is a pioneer in delivering ‘Visibility as a Service’ for Service
Providers and Enterprises. Sinefa’s visibility technology increases
an organisations ability to proactively manage the performance of
their data network.
The Sinefa team has a long history in developing ground-breaking
products having previously founded Exinda (a fast growth WAN
optimization company) with over 3,000 global customers.
Sinefa (sin-eh-fa) is the Greek word for cloud.
What does Sinefa do?
Sinefa offers ‘Visibility as a Service’. The service provides a
centralised and detailed view into the performance of data
networks allowing Enterprises, Service Providers and organisations
to enhance their data network operations and reduce network
performance management costs.
Sinefa does this by automating the acquisition and analysis of
network statistics from intelligent data sources and provides
reports on network utilisation and quality across physical and
virtual environments
Let’s get your customers to “Really know their WAN Network”
Bandwidth Capacity Measurements
Application Visibility
Network Quality Score (NQS)
Proactive Alerting with Actions
Tag based reporting
Which organisations use Sinefa?
Managed Service Provider – to offer its customers application
and network visibility services and to reduce its own operational
and troubleshooting time and costs with proactive monitoring
Global Enterprise – to know if network Service Levels are being
met (verify SLA compliance) and to deliver network intelligence to
the business
Network Operators – to get visibility into the quality, performance
and utilization of the core network to make intelligent decisions on
configuration and capacity planning
Medium Sized Organisation – want deep level and real time
visibility into the applications and users utilizing the network.
Proactive alerting and trending further optimize network
management capabilities.
Which department?
Network Operation Centre (NOC): – The NOC is alerted in real
time when network quality degrades or when high utilization is
causing application slowness
Support Desk: – The helpdesk knows about network
and applications quality issues and uses Sinefa to reduce
troubleshooting time with a deeper level of visibility
Supplier Management / Billing – wants to know if the service
provider is meeting the Service Level Agreement.
Customers Needs?
“When it comes to network performance management, I want
a system that contacts me as soon as my service levels are
breached”
“When the network is not meeting the minimum Service Level,
I need to get to the root cause of the problem very quickly in one
central location”
“I need a cloud based solution to monitor the quality,
performance and utilization of my cloud based infrastructure”
Business Benefits
Cloud Based
Easy to deploy - Cloud based - up and running in minutes
Lightning fast user interface
Scalable to thousands of locations
User management with guest customer / Managed service
portal invites
Extensive API ensures interoperability with other network
management ecosystems
One central location for high level as well as drill down
4-in-1
Service level management & Network Quality Scoring
Proactive alerting with Actions
The Technology
The key components to the solution are:
1) Next Gen Service Level Management – Unique service level
management technology allows you to specify and evaluate
Service Level compliance
2) Proactive Alerting – Alert on almost any network parameter
and know about performance issues BEFORE the users.
Network delay has increased --> alert NOC
Utilization is abnormally high --> alert Regional IT Manager
Too much data transfer --> alert Accounts
Packet loss --> alert NOC
3) Better Application Visibilty
Layer-7 application and user visibility in the cloud
Shared reporting with user invites
Fast User Interface with drill down and historical reports
Netflow capable with flow segmentation
4) Continuous Network Quality Evaluation
Continuous Network Evaluation takes the guess work out of
network quality
Better application visibility
Service Level Management - configuration of Network SLA’s
and Service Level Compliance reporting
Proactive Management
Deep level of application and user visibility
Measures all key parameters of the network including
Quality, Delay, Jitter, Loss, Availability, Applications, Hosts,
Throughput, Data and Capacity
Tag based reporting
Flow Segmentation – visibility with hardware or software
Leverage Netflow outputs from existing product deployments
from Cisco, Juniper, Riverbed and any other netflow capable
equipment
Sinefa continuously collects over 20 network parameters 24x7

Sales Card
A Quick Guide to Selling Sinefa Solutions
Clarity
Visibility as a Service
How it works
Why should I sell Sinefa?
1. Next generation solution for network performance
management
2. Cloud solution means your customer can be up and
running in minutes
3. Wow Factor Reporting allows easy demonstration of
value to customer after the POC
4. High margin solution
5. Subscription model = recurring revenue
6. Deal registration = investment protection
7. 4-in-1 (delivers value to any network environment)
8. Great add on to existing managed services offering
Competitors
Sinefa can compete with elements of the following vendor
offerings:
Application / Network Performance Management – Netscout,
Riverbed Cascade
Traditional WAN Opt Visibility – Bluecoat, Procera, Allot, Exinda,
Ipanema
Network Management Tools – Solarwinds, ManageEngines,
PRTG, Nagios
Service Provider Offerings – A visibility service from BT or Verizon
Simple Set Up
Simply register for your Sinefa Cloud dashboard account and then
download a Sinefa instance or leverage existing Netflow outputs.
Sinefa instances can be installed on a variety of virtual platforms
including those that come with network appliances.
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& Deploy
Cloud Distribution Ltd
Southern Office: Tel: 01635 800410 Email: south@cloud-distribution.com
Northern Office: Tel: 01635 800416 Email: north@cloud-distribution.com
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