VISION TOURISM 2020 - Aurangabad District

word of month publicity. It’s believed that one positive visitor experience prompts 10 tourists to
come to a destination.
Hence Marketing aspects needs to look into the very fact that Tourism industry is all about
marketing feelings, memories and experiences. Apart from this soft fabric another aspect which
needs to be highlighted is that no Tourism promotion would be successful unless it’s branded.
3. TO IDENTIFY NEW DESTINATIONS AND DEVELOP THAN -TOURIST
PRODUCT DEVELOPMENT, AND DIVERSIFICATION.
The district is blessed with unparalleled heritage of 2 world heritage sites of international
importance. The caves of Ajanta and Ellora have attracted millions of Tourists. These world
Heritage are the prime attraction to the visitors as they have been monotonously promoted
allthroughout. There is a need to recognise and develop Tier 2 and Tier 3 destinations. Tourism is
complete when the offor is blended with an assortment of Tourist products. Hence a diversification
of the products within heritage, nature, art, culture, and entertainment needs to be done. This will
ensure a prolonged stay as well as bring into foray the untriggared dark areas of the economy like Art
and culture, which have many a takers.
4. DEVELOPMENT OF A SUPPORTIVE INFRASTRUCTURE
Tourism in Aurangabad is a multi agency effort. Tourism is the result of all the agencies doing
their best in creating a superstructure used by the host population as well as used as an infrastructure
for Tourism. The Best guailty international motorable roads are a boon for Tourism accessibility but
also serve the main purpose of providing best roads for the local population. A dedicated water
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