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VISION TOURISM 2020 - Aurangabad District

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<strong>VISION</strong> <strong>TOURISM</strong> <strong>2020</strong><br />

AURANGABAD DISTRICT<br />

PERSPECTIVE DRAFT PLAN<br />

<strong>TOURISM</strong> WORKING GROUP OF<br />

MAHARASHTRA <strong>TOURISM</strong> DEVELOPMENT<br />

CORPORATION<br />

AURANGABAD.<br />

NOVEMBER 2010<br />

1


1. ACKNOWLEDGEMENTS<br />

2. <strong>VISION</strong> STATEMENT<br />

3. OBJECTIVES<br />

CONTENTS<br />

4. WORLD HERITAGE SITES & PLACES OF TOURIST INTEREST IN THE<br />

DISTRICT<br />

5. CURRENT INDICATORS – SITUATION, STATUS AND ONGOING<br />

SCHEMES/FUNDING PATTERNS<br />

6. SITUATION/GAP/NEED ANALYSIS<br />

7. CHALLENGES AND REASONS<br />

8. SWOT ANALYSIS<br />

9. BENCHMARKING WITH THE BEST<br />

10. STRATEGY FORMATION, SUGGESTED PROJECTS, MISSION,<br />

FUNDS FLOW AND IMPLEMENTATION PLAN<br />

11. REFERENCES<br />

12. METHODOLOGY ADOPTED<br />

2


ACKNOWLEDGEMENTS<br />

This work is the result of the sheer hard work of the working group which was<br />

made up for this, which included experts from a cross section in Tourism and the<br />

stakeholders, nevertheless the several inputs that have been received orally and in<br />

written form over a period of time.<br />

The acknowledgement would stand void if we do not acknowledge our revered<br />

<strong>District</strong> Collector, Shri Kunal Kumar, IAS whose constant, focus, determined mission<br />

was to get a document of a substance done. The <strong>District</strong> planning officer also<br />

deservers a mention, Mr. Jagtap has been fueling the go.<br />

The making of the vision perspective plan in Tourism was not only and<br />

exercise in a big time frame, but also an experience to feel what Government officers<br />

can do once they decide to. The process was a charm, a feeling, an obsession very<br />

passionate to overcome. Deepak Sonwane, Kishor Navkar, Yogesh Shinde & my<br />

colleague Ramdas Kshirsagar left no stone unturned in helping me out and making me<br />

meet set deadlines.<br />

3<br />

Chandrashekhar S. Jaiswal<br />

Senior Regional Manager,<br />

M.T.D.C. Ltd., <strong>Aurangabad</strong>


<strong>VISION</strong> STATEMENT<br />

To produce a world class Visitor experience for the Tourists to <strong>Aurangabad</strong><br />

district leading to their prolonged stay thus developing the local economy and<br />

community and ensure the safety, security and comfort of the visitor without<br />

degrading the cultural, environmental and social values of the populace.<br />

To vitally understand that <strong>Aurangabad</strong> <strong>District</strong> has a cultural heritage,<br />

unparalleled and of an universal value. To recognise that <strong>Aurangabad</strong> is the Tourism<br />

capital of Maharashtra.<br />

4


OBJECTIVES<br />

1. CREATING MASS AWARENESS ABOUT <strong>TOURISM</strong> - STRENGTHENING THE<br />

MENTAL INFRASTRUCTURE.<br />

Tourism worldwide, the best practiced, has transformed economices of regions and countries.<br />

The key to large number of visitors to an area is the attitude of the host population towards Tourism.<br />

Tourism triggers all round development of a place and brings about a big change in the living<br />

standards of the host population especially that of a developing economy.<br />

<strong>Aurangabad</strong> is in dire need of having a mass awareness on Tourism. More friendly a<br />

population, more are the arrivals. It is said that no sooner the masses understand the importance<br />

Tourism has to play directly or indirectly into their mainstay economy, the results start flowing.<br />

The Vision <strong>2020</strong> looks at creating a population which befits ßvfrFkh nsoks Hko%Þ<br />

and believing in what Pt. Jawaharlal Nehru said “Welcome a visitor sends back a friend”<br />

This objective would lead to great Tourism consciousness, Tourism sensitivity and<br />

Hospitality. An aware society will enrich the visitor experience to the destinations in the district.<br />

2. SETTING UP STANDARDS FOR MARKETING AND PROMOTIONS -<br />

PRODUCT POSITIONING AND BRANDING AURANGABAD <strong>TOURISM</strong>.<br />

It has been felt, although that so many efforts are sustained on promotion of Tourism in the<br />

district, but a proper consolidated effort will put things in the right place. As Tourism industry is the<br />

one with more intangible attributes, a sound physical and welcome infrastructure will result into<br />

5


word of month publicity. It’s believed that one positive visitor experience prompts 10 tourists to<br />

come to a destination.<br />

Hence Marketing aspects needs to look into the very fact that Tourism industry is all about<br />

marketing feelings, memories and experiences. Apart from this soft fabric another aspect which<br />

needs to be highlighted is that no Tourism promotion would be successful unless it’s branded.<br />

3. TO IDENTIFY NEW DESTINATIONS AND DEVELOP THAN -TOURIST<br />

PRODUCT DEVELOPMENT, AND DIVERSIFICATION.<br />

The district is blessed with unparalleled heritage of 2 world heritage sites of international<br />

importance. The caves of Ajanta and Ellora have attracted millions of Tourists. These world<br />

Heritage are the prime attraction to the visitors as they have been monotonously promoted<br />

allthroughout. There is a need to recognise and develop Tier 2 and Tier 3 destinations. Tourism is<br />

complete when the offor is blended with an assortment of Tourist products. Hence a diversification<br />

of the products within heritage, nature, art, culture, and entertainment needs to be done. This will<br />

ensure a prolonged stay as well as bring into foray the untriggared dark areas of the economy like Art<br />

and culture, which have many a takers.<br />

4. DEVELOPMENT OF A SUPPORTIVE INFRASTRUCTURE<br />

Tourism in <strong>Aurangabad</strong> is a multi agency effort. Tourism is the result of all the agencies doing<br />

their best in creating a superstructure used by the host population as well as used as an infrastructure<br />

for Tourism. The Best guailty international motorable roads are a boon for Tourism accessibility but<br />

also serve the main purpose of providing best roads for the local population. A dedicated water<br />

6


system leads to providing a continuous supply of water to Tourist destination but also serves the<br />

local population. Practicing state of the art Tourism needs physical infrastructure which reduces the<br />

burden on 4 M’s Men, Machine, Materials and Money. A good bus station, well done roads, state of<br />

the art information, clean railway stations and garbage free destination to name a few would provide<br />

a world class infrastructure for Tourism.<br />

5. TOURIST PRODUCT RESTORATION AND CONSERVATION<br />

It’s been observed that Tourism at times goes negative by degrading the Heritage and Nature.<br />

The Tourist products both in natural and cultural heritage need to be looked at from the point of<br />

restoration and conservation. The tourist capacities of these places, exceed the carrying capacities.<br />

The Heritage may come in danger from the result of the influx. So alternatives, as well as<br />

preservation and conservation of monuments is an important objective of this vision perspective.<br />

6. TO ACHIEVE THE <strong>VISION</strong> STATEMENT AND ALSO OTHER STATE,<br />

NATIONAL AND INTERNATIONAL GOALS EXPECTED OUTCOMES.<br />

The vision <strong>2020</strong> on Tourism should meet the vision goal of the document itself as well as the<br />

Millennium Development Goals (MDG’s) of the United Nations, Tourism mission of the United<br />

Nations World Tourism Organisation (UNWTO), National action plans for Tourism, Maharashtra<br />

Tourism Development policy and <strong>District</strong> Administration’s vision on Tourism<br />

7


WORLD HERITAGE SITES &<br />

PLACES OF TOURIST INTEREST IN<br />

THE DISTRICTS<br />

8


1. Ajanta :-<br />

This world heritage site is<br />

located about 107 km from<br />

<strong>Aurangabad</strong> city. Dating from<br />

200 BC, these caves were<br />

excavated in two distinct phases<br />

and reportedly took more than<br />

800 years to complete. They<br />

comprise Chaityas (Shrines)<br />

dedicated to Lord Buddha, and<br />

Viharas (monasteries) used by<br />

Buddhist monks for meditation.<br />

The paintings and sculptures<br />

depict incidents from the life of<br />

the Buddha and various<br />

divinities, with the Jataka tales,<br />

illustrating stories of<br />

Bodhisattva, being the most<br />

famous. Besides the temples<br />

and monasteries, there are<br />

magnificent murals that attract<br />

visitors from all over the world.<br />

9


Places of Tourist Interest near Ajanta<br />

1a. AJANTA VIEW POINT :-<br />

Perhaps in the whole country and the subcontinent nowhere is a view point<br />

like that of Ajanta. It was here that in 1819 John Smith rediscovered Ajanta.<br />

This view point is on the way to Ajanta at 8 km distance, 10 km before<br />

Ajanta at Balapur Junction. A must for the AJANTA-PHILIC person. It gives<br />

a bird eye view of Ajanta. The view point has been done in an aesthetic<br />

architecture and has an attached restaurant. It like saying " Ajanta View<br />

Point nahin dekha to kuch nahin dekha"<br />

1b. GHATOTKACH CAVES :-<br />

A distance of about 14-15 kms from Golegaon towards the left, on<br />

<strong>Aurangabad</strong> - Ajanta highway takes you to this piece of lesser known caves<br />

called the Ghatotkach caves. Worth only for an adventure traveller. Access is<br />

difficult and SUV is suggested or a mobike will do wonders.<br />

1c. VETALWADI FORT :-<br />

Although this fort is unmanned and has the nearest town as Soygaon and<br />

one can access with an adventures spirit from Ghatotkach caves or the best<br />

alternative is to seek help from someone at Soygaon.<br />

1d. Fardapur Resort :-<br />

Is a property of the MTDC nestled with a backdrop of Ajanta ranges. Its a<br />

perfect retreat for the soul seeking some recreation from their daily routine.<br />

Most Travellers / Tourists/ Visitors to Ajanta take retreat here. The<br />

Fardapur Resort of MTDC is well acclaimed for its hospitality. Online<br />

reservation can be made at www.maharashtraTourism.gov.in or in person<br />

at the MTDC office at New Delhi, Head office at Mumbai, Regional Office at<br />

<strong>Aurangabad</strong>, Pune, Nashik, Nagpur and Ratnagiri.<br />

Total Nos of Rooms :-<br />

10


Deluxe Rooms A/c. :- 16<br />

Deluxe Rooms Non A/c :- 12<br />

Dormitory :- 01<br />

Restaurant<br />

Vihara Restaurant :- The Fardapur resort also has a multicuisine<br />

restaurant called the "Vihara" named after the residing places of monks in<br />

the Ajanta caves. Its famous with the foreigners for it serves the food of their<br />

choice. Beer is also served here.<br />

1e. Travellers Lodge - Ajanta T-Point<br />

This is designed typically to suit the ecologically fragile area very open and<br />

amidst natural verdant, picturesque area, it offers the tourist a choice to<br />

stay and commute to the caves whenever they wish, most suitable for young<br />

travellers it has no restaurant attached.<br />

1f. Ajanta Foot Hills Restaurant<br />

This is the only eating facility which has been allowed in the very vicinity of<br />

the Caves. Its offers India food to the weary travellers. Its at the foothills of<br />

the caves. Beer is also served here.<br />

Historical Background places at Ajanta Village<br />

1) Jamuna Barav<br />

2) Ganga Barav<br />

3) Khari Barav<br />

4) Meethi Barav<br />

5) Sarai Darwaja<br />

6) Shivna Darwaja<br />

7) Ajanta Darwaja<br />

8) Paro Kabar<br />

11


9) Ajanta Sarai<br />

10) Daha Kamani Pool<br />

11) Puratan Ram Mandir<br />

12) Puratan Ghat Darwaja<br />

13) Gill Buruj<br />

14) Sondi Buruj<br />

15) Baradari<br />

16) Puratan Aropigruha<br />

ELLORA - INSCRIBED AS WORLD HERITAGE SITE AGAIN IN THE<br />

YEAR 1983 OF UNESCO.<br />

12<br />

2. Ellora :- About 30 km<br />

from <strong>Aurangabad</strong> are the<br />

world renowned Ellora<br />

Caves, known for their<br />

Buddhist, Jain and<br />

Hindu cultural<br />

influences. There are 34<br />

caves containing shrines,<br />

monasteries and temples.<br />

The Buddhist caves were<br />

carved during the period<br />

200 BC to 600 AD. These<br />

were followed by the<br />

Hindu cave ( 500-900<br />

AD) and finally the Jain<br />

caves ( 800-1000 AD).<br />

The Kailash Temple at


13<br />

Ellora is dedicated to<br />

Lord Shiva and is the<br />

biggest monolithic<br />

sculpture in the world. It<br />

is carved form a single,<br />

mammoth rock.


2a. Ghrishneshwar<br />

PLACES IN AND AROUND ELLORA<br />

Temple :- About half a<br />

kilometre from Ellora is the<br />

Ghrishneshwar Temple,<br />

which was built in the 18th<br />

century. It is one of the twelve<br />

Jyotirlingas in India and a<br />

place that one must visit in<br />

order to make the pilgrimage<br />

to the Jyotirlingas complete.<br />

This beautiful temple has 24<br />

exquisitely carved stone<br />

columns, which support the<br />

main hall.<br />

2b. Shahji Raje Bhosle Smarak - This is the site of the ancestral home of King<br />

Chatrapati Shivaji Maharaj's father and grandfather at Ellora. This is under<br />

the State Archaeology Department.<br />

2c. Lakshyavinayak Mandir - This is the site of the 21 most revered Ganapati<br />

temples of Maharashtra at Ellora.<br />

2d. Shivalaya Tirth (Ahilyabai Holkar Kund) -<br />

2e. Shavadal Baba Darga<br />

2f. Parsavanath Jain Mandir - Located on the back side hill of Ellora caves is<br />

now a cave converted into a regular worship place for jains. Originally a part<br />

of the Ellora group of caves.<br />

2g. Vishwakarma Mandir -<br />

2h. Takaswami Datta Mandir<br />

2i. Shri Jagatguru Janardhan Swami ( Maungiri Maharaj) Mandir<br />

2j Chagoba Mand<br />

14


3. PLACES OF TOURIST INTEREST IN THE<br />

DISTRICT<br />

DAULATABAD - ERSTWHILE CAPITAL OF INDIA<br />

AROUND DAULATABAD<br />

3a. Hamam -<br />

3b. Tughlak Lake<br />

3c. Fortification<br />

3d. Old Barav<br />

3e. Rang mahal<br />

3f. Mausala Canyon<br />

15<br />

3. Daulatabad :- About 15<br />

km from <strong>Aurangabad</strong> on the way<br />

to the Ellora caves, is the hill<br />

fortress of Daulatabad - one of<br />

the world's best preserved<br />

medieval forts. Once known as<br />

Devgiri, meaning Hill of Gods,<br />

this magnificent 12th Century<br />

fortress was the capital of the<br />

Yadava rulers. It was renamed<br />

Daulatabad ( City of fortune) in<br />

the 14th Century by Mohammed<br />

Tuglaq, Sultan of Delhi.


3g. View points on Daulatabad Ghat<br />

3h. Sultangad cottage forest<br />

3i. Hattitalav with old dilapidated " Hawa Mahal"<br />

3j Ancient path<br />

AURANGABAD- RELIVE THE PAST<br />

4. AURANGABAD<br />

The historic city of<br />

<strong>Aurangabad</strong>, on the<br />

Deccan plateau, has many<br />

tourist attractions and<br />

could easily stand on its<br />

own charm were it not<br />

overshadowed by the<br />

world-famouns Ajanta and<br />

Ellora Caves.<br />

Founded in 1610 on<br />

the site of a village called<br />

Khirki by Malik Amber,<br />

prime minister of Murtuza<br />

Nizam Shah II this city was<br />

renamed Fatehpur after the<br />

Nizam's son Fateh Khan<br />

succeeded the throune in<br />

16


1626 when prince<br />

Aurangzeb became Viceroy<br />

of the Deccan in 1653, he<br />

made the city his capital<br />

and re-christened it<br />

<strong>Aurangabad</strong>.<br />

The traces of the long<br />

artistic and cultural<br />

influences that a number<br />

of dynasties have cast<br />

upon it are present<br />

everywhere in <strong>Aurangabad</strong>.<br />

The city continues to<br />

attract tourists from all<br />

over the world who come to<br />

discover an old world<br />

carved in stone.<br />

17


PLACES OF TOURIST INTEREST IN AURANGABAD<br />

1.Bibi-Ka-Maqbara :- Built in the<br />

later part of the 17th Century,<br />

Aurangzeb's son built the<br />

inspiringly beautiful Bibi-ka-<br />

Maqbara as a tribute to his<br />

mother, Begum Rabia Durani. A<br />

replica of the Taj Mahal of Agra, it<br />

is the only piece of Mughal<br />

architecture on the Deccan built<br />

towards the end of the Mughal Era<br />

in India.<br />

3. Panchakki :- This 17th<br />

Century water mill exemplifies the<br />

engineering ingenuity of that age.<br />

The mill, which runs on water<br />

channelized from a river 6 km<br />

away through an earthen pipeline,<br />

was used for grinding food grains<br />

for the community kitchen.<br />

Surrounded by a series of fish-<br />

filled tanks, it also serves as a<br />

memorial to Sufi Saint Baba Shah<br />

Muzaffar, the spiritual mentor of<br />

Aurangzeb.<br />

2. <strong>Aurangabad</strong> Caves :- Carved between the<br />

2nd and the 6th century, these ten hillside<br />

caves are typically Buddhist in architectural<br />

form, with remarkably detailed sculptures.<br />

18


4. Soneri Mahal Museum :<br />

5. Chatrapati Shivaji Maharaj Museum :-<br />

OTHER PLACES OF TOURIST INTEREST IN AURANGABAD CITY<br />

1. University Musuem<br />

2. Purwar Musuem<br />

3. Himayat Baugh<br />

4. Bhavsinghpura Shiv Mandir<br />

5. Harsul Ramparts<br />

6. Harsul Sarai ( Now converted into Jail)<br />

7. Ram Mandir ( Kiradpura)<br />

8. Karnapura (Temple + Annual fair) Bikaner states original Estate<br />

9. Karnapura Jain Mandir<br />

10. Khadkeshwar Mandir<br />

11. Supari Hanuman Mandir<br />

12. Sansthan Ganpati ( Kuldaivat of the city)<br />

13. Kesarsinghpura Mahadev Mandir<br />

14. Taleshwar Mandir, Begumpura<br />

15 Nipat Niranjan <strong>Aurangabad</strong> Caves Road<br />

16 Janardhan Swami Mandir <strong>Aurangabad</strong> Caves Road<br />

17 Hanuman Tekdi <strong>Aurangabad</strong> Caves Road<br />

18 Goga Baba Mandir Tekdi, University Mountains<br />

19 Bhangshi Gadh Daulatabad Road<br />

20 Kille Ark<br />

22 Kille Begumpura<br />

23 Kille Baijipura<br />

24 Harsul Dam<br />

25 Siddharth Garden & Zoo<br />

26 All ancient Gates ( Out of 52 only 12 are existing)<br />

27 Nagsenvan Buildings & Heritage<br />

28. Multipurpose High School.<br />

29 Government College Area<br />

30 Subhedari Guest House<br />

31 Gulshan Mahal<br />

19


32 Jama Masjid<br />

33. Malik Amber Masjid<br />

34 Old Cantonment Bridge<br />

35. Cantonment Area<br />

36 Ahmednagar Naka st. Thomas Church<br />

37 Chowka Village and Fortification<br />

38 Christ Church<br />

39 Sarola Forest<br />

40 Sai Tekdi<br />

41 Mushkil Ali Baba Darga<br />

42 Shahnoor Miya Darga<br />

43 Shahganj Darga<br />

44 Navkhanda Palace<br />

45 Pir Ismail Shah Resting Place<br />

46 Old houses of Kasari Bazar<br />

47 Old houses of city<br />

48 Nahar E Thatte<br />

49 Nahar E Ambari<br />

50 Gaomukh<br />

51 Salim Ali Sarovar<br />

52 Aam Khas Fortification<br />

53 Baobab old trees of <strong>Aurangabad</strong><br />

54 Gol Tekdi, Waluj<br />

55 Shahganj clock tower<br />

56 Balkrushna Mandir<br />

57 Shahganj Jain Mandir<br />

58 Dayalsingh Gurudwara<br />

59 Bharat Mata Mandir, Tilak Nagar<br />

60 Kavyacha Baugh<br />

61 Town hall ( Chitakhana)<br />

62 Dedkaman Bridge Fazalpura<br />

63 Botanical Garden University<br />

64 Attar Galli<br />

65 Morning Phool Bazar<br />

20


66 Nageshwar Mandir<br />

67 Milind High School<br />

68 Maratha High School<br />

69 Kala Chabutara Kranti Chowk (Rani jhansi Garden)<br />

70 Ramkrishna Math<br />

71 Asaram Bapu Ashram<br />

72 Missionarias of Charity<br />

73 Hari sidhi Mata Mandir<br />

74 Buddha Vihara foothills of <strong>Aurangabad</strong> Caves<br />

etc. the list is never ending.<br />

KHULDABAD - "MECCA" OF THE EAST<br />

5. Khuldabad :- The ancient walled town of Khuldabad, near <strong>Aurangabad</strong> is where<br />

the Mughal Emperor Aurangzab was buried. It is a place of pilgrimage for the<br />

Indian Muslim community and a major centre for the five-day "Urs" celebrations<br />

held annually.<br />

AROUND KHULDABAD<br />

5a. Aurangzeb Tomb :- This is located within a fortified city with 7 gates built<br />

by Aurangzeb.<br />

5b. Bani Begum Garden :- The Bani Begum Gardens are located about 24 km<br />

from <strong>Aurangabad</strong>. The fluted pillars, huge domes and aesthetic fountains<br />

showcase the architectural splendour of a bygone era.<br />

5c. Shri Bhadra Maruti Temple :- The only temple of Lord Hanuman of its<br />

kind outside prayag in Allahabad<br />

5d. Malik Amber Tomb :- lies on the way to Mhaismal<br />

21


5e. Mhaismal :- A Hill station of Marathwada<br />

5f. Shulibhanjan :- The Summer capital of the Satvahan dynasty has 7<br />

different ponds of a water system.<br />

5g. Pariyon Ka Talab :- It has a Dargah and old amphitheatre of the Satvahan<br />

time.<br />

PITALKHORA- THE MOST ANCIENT OF CAVES IN INDIA<br />

6. Pitalkhora Caves - The most ancient of the caves in India. They were carved at<br />

the beginning of a valley in the Satmala range of the Sahyadri Hills. The 13 caves<br />

were excavated from the 1st Century BC. to the 5 th Century AD and contain<br />

carvings and paintings. They are Buddhist Chaityas and Monasteries.<br />

PAITHAN - BENARAS (KASHI) OF THE SOUTH<br />

22<br />

7. Paithan :- Situated about<br />

50 km south of <strong>Aurangabad</strong>,<br />

on the right bank of the<br />

Godavari River, this ancient<br />

city (once known as<br />

Pratisthan) was also the<br />

capital of Satavahana<br />

kingdom, and the birth place<br />

of great Hindu Saints such as<br />

Bhanudas, Mukteshwar and<br />

Eknath.<br />

The place is also<br />

internationally renowned for<br />

its unique Paithani silk saris,<br />

which are masterfully woven<br />

by artisans traditional


AROUND PAITHAN<br />

7a. Jayakwadi Dam<br />

7b. Sant Eknath Mandir<br />

7c Sant Dnyaneshwar Uddyan<br />

7d Nag Ghat<br />

7e Apegaon<br />

7f Dhupkheda<br />

7g Teerth Mandir<br />

7h Maulana Chisti Dargah & Mosque<br />

23<br />

methods.


OTHER PLACES IN THE DISTRICT OF TOURIST INTEREST<br />

1. Murdeshwar<br />

2. Antoor Fort<br />

3. Ghorkund Caves<br />

4. Janjala Fort<br />

5. Patnadevi<br />

6 Gawtala Wild life Sanctuary<br />

7 Anwa Temple<br />

8 Banoti Caves<br />

9 Sautonda Fort<br />

10. Nageshwar Mandir Rahimabad<br />

11. Kabir Math Sawangi<br />

12. Bhairoba Mandir, Soygaon<br />

13 Pataleshwar Mandir, Daulatabad<br />

14 Kacchi Ghati<br />

15 Pardeshwar Mandir, Pisadevi<br />

16 Daira Daulatabad<br />

17 Buddhist Pagoda, Chowka<br />

etc. The list is never ending<br />

24


4. <strong>TOURISM</strong> ORGANISATIONS IN<br />

AURANGABAD DISTRICT<br />

A) Government Organisations involved in Tourism<br />

1. Divisional Commissionerate<br />

2. <strong>District</strong> Collectorate<br />

3. DOT ( Ministry of Tourism/Incredible India/ Tourist Office Department<br />

of Tourism<br />

4. ASI ( Archaeological Survey of India)<br />

5. State Archaeology<br />

6. Development Commissioner (Handicraft) GOI<br />

7. Development Commissioner (Handlooms) GOI<br />

8. IRCTC ( Indian Railway catering and Tourism Corporation)<br />

9. Municipal Corporation<br />

10. Zilla Parishad<br />

11. Maharashtra Jeevan Pradhikaran (MJP)<br />

12. Forest Department<br />

13. Public Works Division (PWD)<br />

14. Airport Authority of India ( AAI)<br />

15. Air India<br />

16. Wildlife Division ( Forest Department)<br />

17. City Police<br />

18. Rural Police<br />

19. Maharashtra State Road Transprt Corporation (MSRTC)<br />

20. ITDC ( Ashoka Tours and Travels )<br />

25


B) Private Organisations ( Indicative only)<br />

1. TPG (Tourism Promoters Guild)<br />

2. IATO (Indian Association of Tour Operators)<br />

3. TAAI (Travel Agents Association of India)<br />

4. AHRA ( <strong>Aurangabad</strong> Hotel and Restaurant Association)<br />

5. AHA (<strong>Aurangabad</strong> Hotel Association)<br />

6. IHM ( Institute of Hotel Management)<br />

7. JET Airways<br />

8. Kingfisher Airways<br />

9. Jetlite<br />

10. Vyapari Mahagangh<br />

11. CMIA ( Chamber of Marathwada Industries and Agriculture)<br />

12. MACIA ( Maharashtra Chamber of Industries and Agriculture)<br />

13. MASSIA ( Marathwada Small scale Industries Association)<br />

14. MHCDS ( Marathwada Handicraft and cultural development society<br />

15. Ajanta Shopkeepers Association<br />

16. Ellora Shopkeepers Association<br />

26


CURRENT INDICATORS – SITUATION STATUS AND<br />

ONGOING SCHEMES / FUNDING PATTERNS<br />

1) MARKETING ASPECT<br />

• World class Print Material<br />

• State of the art Audio Visual CD’s and DVD’s<br />

• Advertisements in newspapers and magazines in domestic Market and in International<br />

Market.<br />

• Back up of the Incredible India brand with their 13 overseas marketing offices and 20<br />

Domestic Offices.<br />

• Participation in major Conferences, Seminars, Travel Shows, Travel marts<br />

• Participation in WTM (London), ITB (Berlin), PATA Conferences etc.<br />

• Road shows in generating markets of Europe, South East Asia and Americas.<br />

• Online Reservations of MTDC Resorts in the district via internet.<br />

• Invitation to international Travel writers/ Inbound Tour operators etc.<br />

• Conducting Special Seminars on Tourism in Maharashtra with reference to <strong>Aurangabad</strong><br />

<strong>District</strong> Tourism.<br />

• Supporting events like the “Marathwada Tourism Conclave” as a special marketing activity<br />

for Tourism in this area which is conducted by MACCIA.<br />

• Network of 6 Regional Offices in Maharashtra, 1 office in New Delhi, 1 in Goa and Several<br />

information counters in the State.<br />

• Appointed and Recognised Travel Agents numbering around 100 within the State<br />

• One Regional Office in <strong>Aurangabad</strong> with a marketing Dept, which includes online<br />

reservations with presence of staff at Ajanta and Ellora and information counters at railway<br />

station, <strong>Aurangabad</strong> Airport, MTDC Regional office, Ellora and Ajanta.<br />

• Marketing channel material produced in collaboration with JICA.<br />

On going schemes : -<br />

• Plans to support the Marathwada Tourism Conclave, the biggest Tourism event ever taking<br />

place in <strong>Aurangabad</strong> conducted by Maharashtra Chamber of Industries and Agriculture,<br />

MTDC, Incredible India and other bodies.<br />

• Road shows in mainland China.<br />

• Conducting know India Tour for the Indian diaspora abroad.<br />

• Celebrating Tourism year 2011 by holding various promotional programmes.<br />

27


Funding Pattern: -<br />

• Funding is though CFA, Central Financial Assistance and also through AEDP (Ajanta,<br />

Ellora Development Project) of Japan International Cooperation Agency.<br />

• State Govt. allocation for MTDC.<br />

2) TOURIST ARRIVALS<br />

Current Situation (put visitor statistics)<br />

Tourist Visitors Statement<br />

Sr.<br />

No.<br />

Name of<br />

Monument<br />

1 Ajanta<br />

Caves<br />

2 Ellora<br />

Caves<br />

3 Bibi ka<br />

Maqbara<br />

4 Daulatabad<br />

Fort<br />

5 <strong>Aurangabad</strong><br />

Caves<br />

Sr.<br />

No.<br />

Name of<br />

Monument<br />

1 Ajanta<br />

Caves<br />

2 Ellora<br />

Caves<br />

3 Bibi ka<br />

Maqbara<br />

4 Daulatabad<br />

Fort<br />

5 <strong>Aurangabad</strong><br />

Caves<br />

Sr.<br />

No.<br />

Name of<br />

Monument<br />

1 Ajanta Caves<br />

2 Ellora Caves<br />

April 2001 to April 2002 to April 2003 to April 2004 to April 2005 to<br />

March 2002 March 2003 March 2004 March 2005 March 2006<br />

Indian Foreign Indian Foreign Indian Foreign Indian Foreign Indian Foreign<br />

Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors<br />

283281 15529 269959 17639 289130 23139 271681 28642 263943 28700<br />

442329 10460 383214 10627 432762 13727 377909 15977 311168 14833<br />

531143 3938 579724 5640 527861 8073 584136 10810 682876 11502<br />

373859 5082 308428 5328 316893 6881 296313 7547 267686 5782<br />

24733 1173 20940 1337 29270 2342 29760 2196 28540 2132<br />

April 2006 to April 2007 to April 2008 to April 2009 to Month of May<br />

March 2007 March 2008 March 2009 March 2010<br />

2010<br />

Indian Foreign Indian Foreign Indian Foreign Indian Foreign Indian Foreign<br />

Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors Visitors<br />

272556 33188 314354 33802 335530 23152 362448 27194 23476 787<br />

325083 14444 505848 19201 566287 14533 900483 27904 90625 982<br />

743125 13565 921869 15152 986762 12897 1054041 14528 104659 516<br />

266880 5216 326594 6325 428722 6658 442721 7789 31046 251<br />

28728 1712 36854 1482 36401 1432 38745 2056 2818 42<br />

Month of June 2010 Month of July 2010<br />

Indian Foreign Indian Foreign<br />

Visitors Visitors Visitors Visitors<br />

22487 635 29681 904<br />

81894 797 98452 1175<br />

3 Bibi ka Maqbara 87761 380 75500 567<br />

4 Daulatabad Fort 36413 303 51254 383<br />

5 <strong>Aurangabad</strong> Caves 3836 55 3856 57<br />

Note: This does not include.<br />

28


a) Tourists who come for other purpose viz - recreation, leisure, Business, Medical Tourism etc.<br />

b) Transit Travelers who pass the <strong>District</strong> but do not stop in the <strong>District</strong>.<br />

c) Children below 14 years of age.<br />

• Not probably exact measurement so, the number may be bigger.<br />

• Measurement methodology wrongly adopted.<br />

Ongoing Schemes<br />

• ORG – Nielsen agency has been appointed by the Ministry of Tourism, Govt. of India to<br />

work with MTDC in setting up a measurement system for Tourist arrivals in <strong>Aurangabad</strong>.<br />

The work is on.<br />

3) NO. OF ROOMS AVAILABILITY<br />

Total<br />

STAR / BIG HOTELS BUDGET OTHERS<br />

Ongoing Schemes<br />

600 + 1100 + 2000+<br />

STAR / BIG HOTELS BUDGET<br />

PRIDE HOTELS MTDC LUXURY SUTIES<br />

HYATT<br />

INTERNATIONAL CONVENTION<br />

CENTRE<br />

ROOMS PROJECTED<br />

300 + (2014) 550 + 2013 1000 + (2013)<br />

1000 + (<strong>2020</strong>) 2200 + <strong>2020</strong> 4000 + (<strong>2020</strong>)<br />

STAR / BIG HOTELS BUDGET OTHERS<br />

900 + (2013) 1650 + (2013) 3000 + (2013)<br />

1600 + (<strong>2020</strong>)<br />

Total Availability<br />

3100 + (<strong>2020</strong>) 4000 + (2014)<br />

• Bed and Breakfast Scheme Of MTDC.<br />

29


FUNDING PATTERN / CHANNEL<br />

• Sops available though Tourism Policy 2006.<br />

• Individual Investments<br />

• Group Investments<br />

4) TRANSIT TRAVELERS<br />

• Current situation/ Status<br />

• Being the hub of Maharashtra and almost in the middle of the state many a transit travelers<br />

pass through this city.<br />

• No measures /Provision to attract this potential visitors to experience <strong>Aurangabad</strong> Tourism<br />

5) Standard Itineraries<br />

DOMESTIC TOURIST<br />

By Road/ Air/ Train<br />

1. Mumbai – <strong>Aurangabad</strong> - Ellora<br />

Ajanta – Jalgaon - Mumbai<br />

2. Mumbai – <strong>Aurangabad</strong> - Ellora<br />

Ajanta – <strong>Aurangabad</strong> - Mumbai<br />

3. Over Cities of Maharashtra and India – <strong>Aurangabad</strong> – Ellora – Ajanta - back.<br />

4. Hyderabad - Nanded- <strong>Aurangabad</strong>- Ellora- Grishneshwar-Shirdi-<br />

-Sheri. Shani Shignapur - Hyederabad.<br />

INTERNATIONAL TOURISTS<br />

By Road/Air/ Train<br />

• Mumbai - <strong>Aurangabad</strong> - Ellora- Ajanta – Jalgaon<br />

• Bijapur- Aurnagabad- Ajanta- Delhi<br />

• Ahmedabad – Jalgoan – Ajanta - <strong>Aurangabad</strong> - Ellora - Mumbai<br />

• Indore – Jalgoan – Ajanta - <strong>Aurangabad</strong> - Ellora - Mumbai<br />

• Mumbai - <strong>Aurangabad</strong> - Ellora - Ajanta - Delhi<br />

On going Scheme: -<br />

• Deccan Odyssey has connected itinerary of TCI as follows..<br />

Mumabi Day 1<br />

30


<strong>Aurangabad</strong> (Ellora) Day 2<br />

Jalgoan (Ajanta) Day 3<br />

Udaipur Day 4<br />

Jaipur Day 5<br />

Agra Day 6<br />

Delhi Day 7<br />

Mumbai Day 8 & 9<br />

6) VISITOR INFORMATION:<br />

Currant Situation<br />

• Visitor information is given in quantums as per the requirement, with clear possibilities of<br />

deviation.<br />

• Managed by MTDC Staff and Call Centre<br />

On going Scheme: -<br />

• MTDC <strong>Aurangabad</strong> is working on creating a operating manual for information<br />

providing - a ready reckoner to be made ready by "2013" Print/ Touch Screen/ Web updation<br />

/ Telephone etc.<br />

7) <strong>TOURISM</strong> EMPLOYABILITY<br />

Current Situation<br />

• Direct Employment: -<br />

Estimated to be around 8,000 in the <strong>District</strong> as Airlines/ Travel Agents/ Tourist Taxi<br />

Drivers/ Hotel employees/ Handicraft Vendors/ Travel/ Related Services, Tourism<br />

aggregation etc.<br />

• Indirect Employment: -<br />

On going Scheme: -<br />

Estimated to be around 90,000 people.<br />

• Capacity Building Programmes.<br />

• Self-employment training<br />

31


Funding Pattern<br />

• State Govt. through different empowerment schemes.<br />

• Central Govt.<br />

• MTDC's own plans<br />

8) TOURIST GUIDES<br />

Current situation<br />

- No of approved tour guides 60<br />

On going Scheme: -<br />

- Restricted training monopolised by Ministry of Tourism, Govt. of India to avoid saturation.<br />

Funding Pattern<br />

• Self employment courses run by Ministry of Tourism, Govt. Of India.<br />

9) LEGISLATION FOR TRAVEL RELATED SERVICE<br />

PROVIDERS<br />

Current Situation<br />

• All licensees to be procured from various authorities.<br />

• Star Categorization in the hands of Ministry of Tourism, Govt. of India.<br />

• No single window system<br />

10) STANDARD OPERATING PROCEDURE FOR MONUMENT<br />

UPKEEP.<br />

Current Situation<br />

• Exists but in pieces<br />

On going Scheme: -<br />

• Yes, the management plan for Ajanta and Ellora is being made by the Archeological Survey<br />

of India.<br />

32


Funding Pattern<br />

• ASI<br />

• JICA<br />

• Sate Govt for State Monuments<br />

11) PLACES OF TOURIST INTEREST<br />

Currant Situation:<br />

Level A places of Tourist Interest<br />

• Ajanta and Ellora world Heritage sites.<br />

• Daulatabad, Emperor Auragzeb's Tomb<br />

• Bibi Ka Maqbara, Panchakki, Grishneshwar, Bhadra Maruti<br />

Level B places of Tourist Interest<br />

• Pitalkhora, <strong>Aurangabad</strong> Caves, Bani Begam Ka Bagh, Paithan.<br />

Level C places of Tourist Interest (Lesser known places)<br />

• Ajanta View Point, Anwa Temple, Sarola, Dhoopkheda, Gautala, Ghatolkach Caves, Old<br />

<strong>Aurangabad</strong>, Chatrapati Shivaji Vastusanghraleya, Soneri Mahal.<br />

On going Scheme: -<br />

Efforts are on to popularise the level B, level C places of Tourist interest.<br />

12) TRANSPORTATION<br />

A) AIR / AIRPORT<br />

• Newly Integrated Terminal Building<br />

• International Quality<br />

CHIKALTHANA AIRPORT<br />

• Provision of Inclined Arrival Carousals and Departure Conveyors (International 2 Nos.,<br />

Domestic 2 Nos.)<br />

• Check in Conveyors to Cater 20 Check - in Counters.<br />

• Advanced Lightening Protection System.<br />

33


AIR<br />

• ATC Tower of 28.50 Mtr. Height<br />

• Provision of 250 Car Parking in Front of Technical Block<br />

• Advanced Fire fighting<br />

• Area 17000 Sq. Mtr. of Integrated Terminal Building to Handle 700 passengers.<br />

• Total Development Cost : Rs. 125.29 Corers<br />

• Development Cost with Budgeted Support of JBIC : Rs. 59.39 Cprers<br />

• Horticulture and Interior Decoration Work.<br />

• Air Conditioning<br />

• Lift and Escalators<br />

• Passenger Boarding Bridges.<br />

• Check in Counters, Immigration and Custom Counters.<br />

• Additional Aircraft Parking Area – 25000 Sqm.<br />

• Additional Capacity 4 Nos. of AD- 321 / 319.<br />

• 7500 ft. of Long Suitable Runway for Handling AB-320 of Air Crafts.<br />

• Apron – 350 ft. x 250 ft.<br />

• A total of 5 Flights Connect <strong>Aurangabad</strong> to Mumbai, Delhi and Nagpur.<br />

Morning Hours<br />

• Jetlite – <strong>Aurangabad</strong> to New Delhi<br />

• Jetairways – <strong>Aurangabad</strong> to Mumbai<br />

Evening Hours<br />

• Air India – <strong>Aurangabad</strong> – Mumbai - New Delhi<br />

• Jetairways – <strong>Aurangabad</strong> to Mumbai<br />

• Kingfisher - <strong>Aurangabad</strong> to Mumbai<br />

• Some Chatter Flights report every now and then.<br />

• Current Status – UNDER UTILISED.<br />

34


B} SURFACE – BUSES/ COACHES<br />

Currant Situation:<br />

• Bus station run by the MSTRC- plying more than 700 incoming and 700 outgoing Buses<br />

every day.<br />

• Buses run to almost all tourist places in the district.<br />

• Connectivity to major towns and cities of Maharashtra<br />

• Inter state connectivity is as follows<br />

Inter State Services<br />

• Gulbarga, Bijapur, Hubli, Bellary, Bidar (Karnataka)<br />

• Panji (Goa)<br />

• Ahemedabad, Surat, Vododara (Gujrat)<br />

• Indore (Madya Pradesh)<br />

• Hyderabad, Nizamabad, Manchrial, Adilabad (Andhra Pradesh)<br />

• Traditional Bus Station<br />

• First Private Bus Terminus of India “Manmandir Travels” in <strong>Aurangabad</strong>.<br />

• A total of 50 coaches operate to various destinations as follows….<br />

Destination Numbers of Buses<br />

Mumbai 22<br />

Surat 03<br />

Ahemedabad 03<br />

Nagpur 10<br />

Other 12<br />

Total 50<br />

35


BUSES USED ARE STATE OF THE ART BUSES<br />

• Mercedes Benz Buses<br />

• Volvo Multi Axle Buses<br />

• Sutlej Coach Tata Buses<br />

BUSES AT AJANTA<br />

• 10 Non-polluting green buses were procured under the Japanese Assistance to operate in<br />

the No vehicle/ Non polluting Zone of Ajanta.<br />

• The Buses here finished service for their lifetime and need to be replaced with state of the<br />

Art Buses.<br />

On going Scheme: -<br />

• MSRTC has just issued super fast services on Volvo to Pune<br />

C} RAIL ROAD<br />

Current Situation<br />

• Connectivity to Mumbai, Delhi, Tirupati, Vijaywada, Nanded, Secunderabad and Manmad<br />

• Traditional Railway Station<br />

Ongoing Scheme<br />

• Construction of a new Railway station adjacent to the existing one.<br />

• New shuttle train for nearby towns like Jalna<br />

Funding Pattern<br />

• GOI, Indian Railways.<br />

D} WATER<br />

Current Situation<br />

Unexplored Area<br />

Ongoing Scheme<br />

• Possible with Irrigation Department<br />

• Funding Pattern<br />

• PPP<br />

36


Major Ongoing Scheme<br />

1. AJANTA ELLORA CONSERVATION AND <strong>TOURISM</strong> DEVELOPMENT<br />

PROJECT<br />

PROJECT BRIEF<br />

Maharashtra Tourism Development Corporation – an undertaking of the Government of Maharashtra<br />

State conceived the Ajanta Ellora Conservation and Tourism Development Project and got prepared<br />

in 1991, a Master Plan from M/s. Tata Consultancy Services, on the basis of which the Government<br />

of India requested the Government of Japan to consider grant of Financial Assistance for the Project.<br />

The Government of Japan got the Master Plan assessed by the Overseas Economic Co-operation<br />

Fund (OECF) now Japan Bank for International Co-operation (JBIC) and offered Loan assistance to<br />

Government of India for implementation of a part of the Master Plan as Phase I of the Project. The<br />

two Governments entered into an agreement for the Loan in January 1992. A Joint Venture of<br />

Pacific Consultants International (PCI) and Tata Consultancy Services (TCS) were appointed in<br />

November 1993 as Consultants for planning and overseeing the implementation of the works under<br />

the Loan.<br />

The objectives of the project are:<br />

(a) To conserve and preserve monuments and natural resources in the Ajanta-Ellora Region.<br />

(b) To improve the infrastructure in order to accommodate the increasing number of tourists to the<br />

region and enhance there experience by providing improved facilities and services.<br />

The present Phase of the project consists mainly of building up essential infrastructure facilities and<br />

it is completed. As stipulated in the Terms of References the Consultants have reviewed the original<br />

Master Plan and have formulated proposals for Phase 2. The proposals were presented by the<br />

Ministry of Tourism for consideration of OECF at an Interministrial Meeting. The proposals were<br />

reviewed by the fact-finding Mission of OECF in February 1998. The OECF requested the<br />

Government of India to submit the proposals next year for consideration. The OECF also asked for<br />

provision of certain more details and completion of expert panel review before forwarding the<br />

proposals.<br />

The Total project cost was estimated at Yen 4,406 million, which was equal to Rs. 817.1 Million at<br />

the exchange rate of Rs.1 equals Yen 5.39. The support from JBIC was Yen 3,745 million (Rs. 494-<br />

8 Million) and this is around 85% of the total project cost.<br />

The major works completed in Phase – I:<br />

• MONUMENT CONSERVATION<br />

Improvement of approach path to the caves, Procurement of conservation and logistic<br />

equipment, Geological investigations of caves for formulating conservation plan.<br />

37


• AIRPORT<br />

Extension of existing runway of 6000 ft. to 7500 ft. Installation of ILS and other navigational<br />

equipment, Strengthening of runway, Air conditioning of departure lounge and Erection of<br />

boundary wall.<br />

• AFFORESTATION<br />

Afforestation of 500 Ha of forest land near Ajanta caves and 237 Ha. Around Ellora Caves<br />

totaling 737 Ha. in the region has been completed.<br />

• ROADS<br />

Up gradation of 162 Kms. of road in Ajanta Ellora Region connecting <strong>Aurangabad</strong> – Ajanta,<br />

Ajanta View Point, <strong>Aurangabad</strong> – Ellora and Khultabad – Phulambri by fair road<br />

connectivity to Ajanta and Ellora Caves.<br />

• WATER SUPPLY<br />

Raising height of Tondapur Dam, Installation of filtration plants and Water Supply System at<br />

Ajanta and Ellora.<br />

• ELECTRICITY<br />

Augmentation of electric supply at Ajanta and Ellora, and provision of related supply<br />

network.<br />

• VISITOR MANAGEMENT SYSTEM (VMS)<br />

Preparation of media film, brochure, guide map, leaflets and posters in national and<br />

international languages; Signage in the project region.<br />

The above works were undertaken during Phase-I. In the meanwhile there was a balance of<br />

approximately Rs.380 million from the loan amount due to the depreciation of Rupee, after the<br />

signing of the loan agreement. The Government of India requested the Government of Japan for<br />

extending the loan agreement, which was agreed. The loan agreement has now been extended to<br />

31st March 2002 and further works are being undertaken based on the recommendations of 5th<br />

Steering Committee meeting.<br />

The Sub projects to be executed in extension Phase are shown below and summary of Additional<br />

Work Package for the extended period is given as enclosure. The proposed works are completed<br />

before February 2002.<br />

Phase I & Extended Phase Expenditure<br />

S. Sub Project Impl.<br />

No.<br />

Phase 1 Programme<br />

Agency<br />

1 Monument<br />

Conservation<br />

2 National Airport<br />

Authority<br />

Estimated<br />

Cost<br />

38<br />

Actual Exp. Reimburse<br />

ment<br />

ASI 13,230 3,440 2,821 Completed<br />

AAI 148,270 156,380 124,271 Completed<br />

In Rs. Thousand<br />

Present<br />

Status


Total 161,500 159,820 127,092<br />

3 Afforestation FD 31,240 33,000 27,060 Completed<br />

4 Roads PWD 435,360 539,870 442,693 Completed<br />

5 Water Supply and<br />

Sewerage<br />

MJP 51960 58,814 48,227 Completed<br />

6 Electric Power Supply MSEB 32,320 23,824 19,536 Completed<br />

7 Visitor Management<br />

System<br />

MTDC 27,340 6,010 4,928 Completed<br />

MOT 9,400 3,620 3,620 Completed<br />

Extended Phase-I<br />

Total 587,620 665,138 546,066<br />

1 Monument<br />

Conservation<br />

ASI 89,600 85,192 69,857 Completed<br />

2 <strong>Aurangabad</strong> Airport AAI 9,000 6,924 5,678 Completed<br />

Total 98,600 92,116 75,535<br />

3 Afforestation FD 13,600 11,255 9,229 Completed<br />

4 Roads PWD 124,400 195,565 160,438 Completed<br />

5 Visitor<br />

System<br />

Management MTDC 200,100 154,678 126,836 Completed<br />

MOT - 2,862 2,862 Complete<br />

Total 338,100 364,451 299,365<br />

Grand<br />

Total<br />

436,700 456,567 374,900<br />

Total 1,185,820 1,281,525 1,048,057<br />

AJANTA ELLORA CONSERVATION AND <strong>TOURISM</strong> DEVELOPMENT PROJECT<br />

Phase - II<br />

The second phase of the Ajanta-Ellora conservation and tourism development project with the Japanese Bank<br />

of International Co-operation (JBIC) sanctioning a soft loan of Rs.300 crores has become effective from July 31, 2003.<br />

The loan clearance was announced after the JBIC held a series of talks with the central department of Tourism<br />

and Culture and the Maharashtra Tourism Development Corporation (MTDC) in Delhi. The first phase of the Ajanta -<br />

Ellora heritage circuit up gradation scheme has won appreciation not only from the Japanese but also from UNESCO.<br />

The second phase envisages taking forward the conservation and a development scheme initiated in the first phase, and is<br />

estimated to Rs.360 crores. The remaining Rs.60 crores will be brought in by various agencies like the Archaeological<br />

Survey of India, Airport Authority of India and five state government agencies.<br />

The second phase will be completed in five year time and will generate additional employment in the<br />

<strong>Aurangabad</strong> Ajanta area. This time, the funds are being utilize for not only the restoration of the Ajanta and Ellora caves<br />

but for the entire cave circuit of Maharashtra, which streches from Mumbai to <strong>Aurangabad</strong>. The plan envisages<br />

development and repair in the Elephanta caves, Nasik Ghat, Malshej Ghat, the Shivneri fort as well as forts around Bhaja<br />

and Bedsa. <strong>Aurangabad</strong>'s fabulous but long-neglected heritage monuments will also be spruced up. These include the<br />

Bibi-ka-Maqbara, Soneri Mahal, Delhi Gate, Makai Gate, Bhadkal Gate, in the <strong>Aurangabad</strong>. Pitalkhora caves,<br />

Daulatabad Fort and the Patnadevi temple. The work to be carried out at these places includes structural reinforcement,<br />

chemical conservation of the paintings and artifacts, preservation of percolation within the caves, upgrading the<br />

environment, training conservation staff and improving visitor management system.<br />

Another major area of development will be the Lonar Crater, one of the oldest meteorite impact crater in the<br />

world (in Buldhana <strong>District</strong>). Last year, the MTDC built a resort near the crater to attract tourists. Now it plans to clean<br />

up the ancient temples on the beach of the lake in the crater and create heritage walks while simultaneously protecting the<br />

lake and wooded environs of the crater. Another important project that will be completed in the second phase is upgrading<br />

<strong>Aurangabad</strong> airport into an international airport.<br />

AJANTA ELLORA CONSERVATION AND <strong>TOURISM</strong> DEVELOPMENT PROJECT<br />

Phase - II<br />

Type of work Estimated cost Implementing Agency<br />

39


Monument Conservation<br />

in Million. Rs.<br />

368 ASI<br />

Improvement of Airport 607 AAI<br />

Afforestation 14 Maharashtra Forest Department<br />

Improvement of roads 185 Maharashtra P.W.D.<br />

Water Supply Systems 49 Maharashtra Jeevan Pradhikaran<br />

Tourist complexes at Ajanta & Ellora with<br />

532 MTDC<br />

interpretation centers and replica caves<br />

Public Awareness Activities 302 MTDC<br />

Human Resource Development 9 MTDC<br />

Computerization of Tourist Information 18 MTDC<br />

Micro Credit 5 MTDC<br />

Lonar Conservation and Development 25 MTDC<br />

State Archaeological Monuments 9 MTDC<br />

Additional sub projects in vicinity of<br />

237 MTDC<br />

Buddhist caves circuit<br />

Contingency 270<br />

Consulting Services 169<br />

Interest during construction 194<br />

Total Project Cost 2992 Rs. in million<br />

The brief description of work being undertaken by each implementing agency is given below:<br />

MONUMENT CONSERVATION<br />

( Executing Agency : Archaeological Survey of India)<br />

It covers implementing short and long term measures for the conservation & preservation at Ajanta Caves, Ellora Caves,<br />

Pitalkhora Caves, <strong>Aurangabad</strong> Caves, Bibi-ka-Maqbara, Daulatabad Fort, Kanari Caves, Elephanta and Nasik Caves. It<br />

also includes project packages of ASI (Chemical Branch) for Chemical Conservation of Monuments, Survey and<br />

Maintenance/Operation of Equipment & purchase of equipment’s for the conservation laboratory at <strong>Aurangabad</strong> &<br />

detailed documentation of heritage monuments.<br />

The proposed project package include:<br />

� Protection of rock mass.<br />

� Prevention of Water seepage in the caves.<br />

� Slope stability of caves and adjoining hills.<br />

� Conservation & Preservation/ protection of sensitive paintings.<br />

� Surface water management.<br />

� Landscaping the adjoining region.<br />

� Visitor management<br />

� Restoration of essential/structural elements and Investigation/exploration of surroundings.<br />

AURANGABAD AIRPORT<br />

(Executing Agency Airport Authority of India)<br />

To facilitate domestic and international flights to land in <strong>Aurangabad</strong> the airport facilities are planned to be upgraded.<br />

After the up-gradation wide-bodied aircraft’s operated by charter flight operators could land at <strong>Aurangabad</strong> Airport. This<br />

development will significantly boost the international tourist traffic to the region.<br />

The proposed project package include:<br />

� Construction of new passenger terminal building and Ancillary support facilities.<br />

� Construction of new apron 500x400 and construction of taxi track.<br />

AFFORESTATION<br />

( Forest Department, Maharashtra)<br />

Afforestation of land in Ajanta-Ellora Region. This will help in improving vegetation cover, which will prevent soil<br />

erosion and will reduce pollution in the vicinity of the caves.<br />

The proposed project package include:<br />

� Afforestation at Daulatabad, Maliwada & Mitmita, Daulatabad and surroundings<br />

� Information and Maintenance: Erection of fire towers, Fire line cutting every year, Fire fighting equipments,<br />

Display card on trees<br />

� Tourist facilities at Gawatala sanctuary: Camping and Accommodation facilities, Establishment of nature trails<br />

and watch towers.<br />

40


ROAD<br />

(Executing Agency:Public Works Department, Maharashtra State)<br />

The following roads are recommended for up gradation in phase-2<br />

1. Improvement of Bhusawal-Jamner-Pahur road(41.3 km)<br />

2. Improvement of Satkund-Pitalkhora road (10 km)<br />

All the roads lead to important tourist destinations and the proposed improvements will lead to reduction in travel time &<br />

commuting costs. The towns/villages in the vicinity of these roads will also benefit.<br />

WATER SUPPLY<br />

(Executing Agency : Maharashtra Jeevan Pradhikaran)<br />

The existing water supply scheme will take care of water supply & sanitation at tourist<br />

destinations at Ellora caves, Ajanta View Point. This facility will benefit tourists visiting the above tourist destinations.<br />

<strong>TOURISM</strong> MARKETING & VISITOR MANAGEMENT SYSTEM ( MTDC)<br />

� Development of Ajanta Tourist Complex : which includes construction of visitor information center, arrival<br />

area, interpretation center, site museum, virtual reality hall, cave replicas, restaurants, plazas & service areas.<br />

� Development of Ellora Tourist Complex : which includes construction of visitor center, arrival area,<br />

interpretation center, site museum, virtual reality hall, restaurants, plazas & service areas.<br />

� Public Awareness Activities: for promotion of Maharashtra and Buddhist circuits along with Ajanta Ellora<br />

region using press, print, audio visual and electronic media.<br />

� Human Resource Development : This will take care of training to staff for maintenance and operation of<br />

tourism destinations, visitor management service, tourism planning and environment conservation, etc.<br />

� Computerisation of Tourist Information :<br />

� Conservation of State Archaeological Monuments: The following gates and temples in & around <strong>Aurangabad</strong><br />

: Soneri Mahal, Delhi gate, Makai gate, Bhadkal gate are to be conserved & preserved.<br />

� Development of Lonar Crater: This includes construction of pathway, fencing work, construction of toilet,<br />

clearing of prosopis plants, restoration, conservation, creation of visitor information and management system.<br />

� Additional sub projects in the vicinity of the Cave : This will include development of Elephanta Caves,<br />

River front development of Nasik Ghat, Development of Malshej ghat, Development around Bhaja and Bedsa,<br />

Development of Shivneri fort near Junner caves, Development of Rustic valley. The development work will<br />

include the improvement of access roads, signage, power and water infrastructure at these tourist destinations.<br />

MICROCREDIT FOR LOW INCOME TOURIST SERVICE PROVIDERS:<br />

This is the first scheme of its kind in tourism sector in India and will aim to organize and train service providers at tourist<br />

sites who are other wise considered nuisance by tourists and planners alike, but are essential part of Indian tourism<br />

scenario. Along with the development of infrastructure in the <strong>Aurangabad</strong>, Nasik and Elephanta/Ghorapuri regions there<br />

is a need to cater to small routine necessities of tourists, which are today met by mushrooming hawkers whose service to<br />

tourists leave much to desire. The micro financing sub projects would aim at organizing, training and financing this low<br />

income segment. Women entrepreneurs will be given preference and suitable NGOs have been identified to train,<br />

disburse and monitor the micro credit funding and recovery. The beneficiaries include small restaurants, tea shops,<br />

kiosks, guides, photographers, hawkers, fruit vendors, taxi operators. This would make them more presentable as well as<br />

increase their entrepreneurial ability. The loan amount will be scheme will channalised through rural bank.<br />

41


2. AURANGABAD KALAGRAM<br />

This is Unique project in Maharashtra as the joint venture project of<br />

Maharashtra Tourism Development Corporation (MTDC) & <strong>Aurangabad</strong> Municipal<br />

Corporation.<br />

This project will provide the ambiance of Traditional Rural Hatt or Village<br />

Market and also cater with the needs of contemporary expectations of the tourist.<br />

<strong>Aurangabad</strong> Kalagram will provide the synthesis of Crafts, food and cultural<br />

activity of Maharashtra. The food and craft bazzar will provide to the visiting<br />

tourist treasure house of Indian and Maharashtrian culture/ Handicrafts, ethnic<br />

cuisine and unique bazzar adjacent to <strong>Aurangabad</strong> main city. It will also display<br />

the richness of Indian culture. This Complex will provide to the tourist for buying<br />

inimitable ethnic wears, savoring the different local and Maharashtrian delicacy<br />

and will also provide place for relaxation to the tourist, local people along with<br />

their family.<br />

The <strong>Aurangabad</strong> Kalagram will provide 106-craftsman stall (Including 17<br />

food stall) for selling native, utilitarian and ethnic product for all over the<br />

Maharashtra.<br />

The Silent feature of the Project:-<br />

1. Location:<br />

Near Garware Stadium, MIDC, Chikhalthana Area, <strong>Aurangabad</strong> in the<br />

proximity of Air port and five star hotels and also very near from<br />

<strong>Aurangabad</strong>-Jalna and Ajanta-<strong>Aurangabad</strong> state highway.<br />

2. Project Area: 7 Acres (Approx)<br />

3. Landscaping and beautification: Proposed <strong>Aurangabad</strong> Kalagram will be<br />

provided with sprawling landscaping and hardscaping completely with<br />

extensive beautification work.<br />

4. Number of Craftsman Stall: Around 106 Stalls (Including 17 food stalls.<br />

5. Parking Area: 7 Buses, 100 Cars, 200 two wheelers.<br />

6. Amphitheatre: For cultural programme, folks (1500 Capacity) open air<br />

42


7. Souvenir Shops: MTDC/ITDC Tourist information center Tourism booking<br />

center and one souvenir shops.<br />

8. Children Play Area: For the Visitors Children's<br />

9. Food Plaza: It will serve the local food in traditional way in 17 food stalls.<br />

10. Exhibition hall & Dormitory: For local Art & Crafts, For the stay of artist at<br />

the time of festival at economical rate will be taken in IInd Phase.<br />

11. Night Bazaar: (Proposed) It will be facilitated with shopping utilities.<br />

12. Project Cost: 442 Lacs for I st Phase & 200 Lacs for II nd Phase including<br />

night bazaar, exhibition halls & dormitories etc.<br />

Benefits of Projects:<br />

This project will provide.<br />

1) The opportunity to craft person to demonstrate their artistic skills to the<br />

thousands of tourist visiting <strong>Aurangabad</strong> Kalagram.<br />

2) This complex will also provide market for the Himroo, Paithani and other<br />

local Crafts.<br />

3) This will bring the Socio-economic change in and around rural area of<br />

Marathwada.<br />

4) This will generate employment for about 1000 people.<br />

5) This will provide platform for the folk like Dombare, Vasudev which are now<br />

a days diminishing.<br />

SITUATION/ GAP/ NEED ANALYSIS<br />

1. STATEMENT OF UNIVERSAL VALUE<br />

<strong>Aurangabad</strong> <strong>District</strong> is blessed with 2 unparalleled world Heritagesites of Ajanta and Ellora.<br />

Ajanta also happens to be the first monument in the country along with Ellora and Taj Mahal to<br />

make it to the World Heritage site list of UNESCO in the year 1983 India has 27 properties of both<br />

cultural and natural significance out of which 4 are in Maharashtra and 2 in th <strong>District</strong>. There seems<br />

to be a huge gap in attnining the statement of Univerasal value. It’s not Ajanta, Ellora It’s World<br />

Heritage. This gap needs to be filled in.<br />

43


2. DEVELOPMENT OF LOCAL ECONOMY<br />

Tourism empowers people, triggers local economy, alleviates poverty and raises the standard<br />

of living. The development of local economy through Tourism spending is not determined or as such<br />

is scattered or in other terms the benefactors are not evenly spread. A major analysis reveals that the<br />

Rural Heritage should have done that but instead the multiplier in economic terms seems to be<br />

centrel at <strong>Aurangabad</strong>.<br />

3. PROLONGING THE TOURIST STAY<br />

Observations have been made by all the working group on Tourism that the average stay for<br />

visitors/Tourists to the <strong>District</strong> is that of 1 ½ day. A prolonged stay of the Tourist results into higher<br />

spending thus boosting the economy. The gap is the result of non-availability of New products in<br />

Tourism in terms of inadequate information, accessibility, nothing beyond Ajanta and Ellora mindset<br />

as well as non availability of modern engagements for the Tourist like entertainment and shopping.<br />

4. TOURIST EXPERIENCE<br />

Perhaps the biggest of all, with and unclean township and smelly Bus stations Railway<br />

Stations and Tourist places.<br />

• A Welcome feeling to the city is another gap as people tend to be less aware of tourisms<br />

magic.<br />

• Non professional handling of tourist except that in the organized sector of the Hotel Industry.<br />

5. SAFETY, SECURITY, COMFORT<br />

44


A huge gap exists as all these three access have been undermined by the agencies except in<br />

the <strong>Aurangabad</strong> city as such. The key to a successful stay is the safety, security and comfort of the<br />

Tourist. Need is to concentrate on these three aspects to result into net positive experience leading to<br />

generation of good GDP.<br />

6. CULTURE, ENVIRONMENT AND SOCIAL VALUES<br />

As a matter of reality, these are the other factors which the visitor wants to indulge in. These<br />

aspects have not been fully introduced in Tourism. Its very introduction through Cultural shows,<br />

Wild life tourism, Bird watching tours etc. will add value to the experience.<br />

7. MARKETING ASPECT<br />

Tourism is the word of mouth Business, Hospitality is from within and does not come<br />

through compulsion and mimicing. There is a need to enrich the Tourist experience and record the<br />

feelings to be narrated, printed as stories of a world apart holidaying in <strong>Aurangabad</strong>. The gap needs<br />

immediate feeling.<br />

8. TOURIST ARRIVALS<br />

A major mentalblock in understanding Tourism. Tourist Arrivals in large numbers with no<br />

engagement does not result into any much economic phenomenon. Tourist arrivals need to be<br />

understood as consolidated and not aggregating figure of day visitors and tourist.<br />

9. ROOM AVAILABILITY<br />

45


Seasonality in tourism has put <strong>Aurangabad</strong> tourism in a puzzled situation. A look reveals that<br />

although the room availability is at its best but budget category of rooms and flushing out the<br />

seasonality of tourism is the key.<br />

10. TRANSIT TRAVELLERS<br />

A hidden potential lies in them. Just passing out in the city at 2 am or 5 pm for instance does<br />

not make any sense, unless the city has something for them a attract on the way – A wayside amenity<br />

market, an amusement, a religious place, and event etc. How best can be done for them and tap the<br />

latent potential is a big question.<br />

11. STANDARD ITINERARIES<br />

A major part of responsibility in achieving tourists arrivals of considerable nature depend<br />

upon the “ Trend of Tourist Flow” to the district. A gap analysis reveals that more itineraries need to<br />

be evolved and designed.<br />

12. VISITOR INFORMATION<br />

How may km is Ajanta - 90,97 Or 110 go the answers, How for it will take 1 ½ hr, 2 hrs<br />

questioners of sort boggle the Tourist mind. Information related to travel, accommodation,<br />

sightseeing etc. has to be matched standardly, which is bnot at the moment.<br />

13. <strong>TOURISM</strong> EMPLOYABILITY<br />

A bigger mismatch of course as Tourist products are limited to Heritage monuments and<br />

travel related services have a lot may untrained manpower.<br />

14. TOUR GUIDES<br />

46


Tour guides availability, access, affordability are gray areas of concern.<br />

15. UPKEEP OF PLACES OF TOURIST INTEREST<br />

A Clear mismatch as tourist are starteled to see that a place of world importance is strewn<br />

over with leftover and garbage produced by other, tourists as well as the vicinity of almost all tourist<br />

places is polluted in some form or the other visual or otherwise.<br />

16. LEGISTATION FOR TRAVEL RELETED SERVICE PROVIDERS<br />

A serious issue which dose not exist at all. Hotels are not affiliated, Travel Agents are not<br />

recognized, Handicrafts are not marked and so on. Foreigners registration is a cumbersome task.<br />

17. PLACES OF TOURIST INTEREST<br />

A huge repository of lesser known monuments and places of sightseeing and natural beauty<br />

and ponderment exist. There have to be these fillers of all these places to identify and brand them as<br />

well.<br />

18. TRANSPORATION<br />

Air transport is marred by underutilization of an international quality airport. The Bus<br />

stations are in no mood to understand that Tourist is a part of their everyday travelers services are<br />

primitive in nature. The Railways have to come up to age and the private transportation is not<br />

organised. Water based tourism is totaly unexplored.<br />

CHALLENGES & REASONS<br />

Biggest challenge is that tourism has never been viewed as and alternate source to fuel the<br />

economy of the <strong>Aurangabad</strong> <strong>District</strong>.<br />

47


• It’s a multi agency, multi tasking, multifaceted industry, best understood at micro level like<br />

that of Guide Service, Taxi Drivers, Hotels, Handicraft, Vendors etc.<br />

• Tourism has been not viewed from the side of Individual product such as Ellora for instance,<br />

but overall Maharashtra Tourism.<br />

• Individual branding is virtually not existing<br />

• The City has not been declared the Tourism capital of the state.<br />

• There is no legislation on Tourism which can be used.<br />

• Tourist tours such as the tour for e.g. the Kingfisher Factory, Bajaj Factory for curiosity or to<br />

the Institute of Hotel Management, as the leading Hotel school of the world are not marketed<br />

neither designed.<br />

• Industrial and Business Tourism remains unexplored and more emphasis is laid on cultural<br />

Tourism.<br />

• Round the year Tourism is not existing at the moment.<br />

• Trained manpower availability is at its lowest.<br />

• Tourism needs a clean neighborhood and this is a challenge.<br />

• Tourism is not marketed as a <strong>District</strong> brand on an international level but amalgamated into<br />

Maharashtra Tourism.<br />

• Ellora Festival or other Handicraft Festivals have a great uncertainty and do not reach the<br />

international Tourist<br />

• There is no existence of a “Tourism Council” in the <strong>District</strong>.<br />

• The intellectual properties and geographical indications in the district have not been<br />

portrayed.<br />

• Air connectivity, Railway connectivity is very poor with no southward connectivity to<br />

Hyderabad and upward connectivity to Indore and Jaipur.<br />

• Multiple ticketing at places of entry such as Ajanta is a matter of contention.<br />

48


SWOT ANALYSIS<br />

STRENGTHS:<br />

• Heritage of Universal value<br />

• Organised accommodation sector<br />

• International quality Airport<br />

• Availability of different transportation<br />

• A variety of places of Tourist Interest<br />

• Availability of a Government set up from M.T.D.C.<br />

• World Heritage sites<br />

• Educational destination is the upcoming trend.<br />

• An inter section of 8 input Road connections to the city.<br />

• Divisional place<br />

• Proximity to Mumbai – The Gatway to India<br />

• Cultural attribute<br />

• Different forms of Tourism – Religious, Cultural and Business.<br />

• Big water Bodies<br />

• Available Human Resource<br />

• Room availability<br />

•<br />

WEAKNESSES:<br />

• No Consolidated Marketing<br />

• Non understanding of Heritage of Universal value.<br />

• No substantial effect seen in the economy<br />

• Tourist stay is on an average 1 ½ day<br />

49


• Safety, comfort and “Aththi Devo Bhava” do not from the basis of Tourism practices.<br />

• Cultural showcasing of the culture and tradition is limited and unexplored.<br />

• No standard itineraries<br />

• Expensive Tourist guides.<br />

• Inconsistent Tourist experience.<br />

OPPORTUNITIES:<br />

• World Heritage can become upbeat triumph card for new world Tourism<br />

• Acknowledging the multiplier of Tourism and its effect on economy.<br />

• A chance to produce a world class visitor experience.<br />

• To set best practice for safety and security of the Tourists.<br />

• Showcase culture including performing Arts, Cuisine, Customs, Traditions, Festivals, Social<br />

Values etc.<br />

• To diversify the Tourist product which is existing at the moment<br />

• To use <strong>Aurangabad</strong> Diaspora abroad as Goodwill Ambassadors for promoting <strong>Aurangabad</strong><br />

Tourism<br />

• Retaining transit travellers to Aurangabaed<br />

• To create more itineraries<br />

• Create employment opportunities.<br />

• To Fully utilize Air, Rail & Road services with possibilities of water based Tourism<br />

• To involve masses into Tourisms ventures<br />

• To achieve the tourist satisfaction index.<br />

THREATS:<br />

• Shifting of Tourist flow from <strong>Aurangabad</strong> to Jalgoan due to accessibility to the caves and a<br />

probable entry point from the North.<br />

• Shirdi to the west as a probable entry if the Airport if commissioned.<br />

50


• International and national competition over other <strong>District</strong>s.<br />

• Wrong Tourist experience<br />

• Over charging<br />

• Unprofessional attitude<br />

• Natural Disasters<br />

• Terrorism<br />

• Epidemics<br />

• Travel Advisories<br />

• Inadequate and untrained manpower<br />

• Lack of management plan at WHS<br />

BENCHMARKING WITH THE BEST<br />

The following best practices are being adopted for this vision.<br />

1. For product promotion – Hampi in Karnataka<br />

2. For Tourism district – Sindhudurg<br />

3. For other forms of Tourism- Chandigarh, Simla & Agra<br />

4. For visitor experience-Kawagoe city Tourism, Japan<br />

STRATEGY FORMATION<br />

Suggested Projects- Mission – and fund flow and implementation plan<br />

1. STRATEGY ATTAINMAENT OF UNIVERSAL VALUE :<br />

• A mix of published material for the prospective tourists with constant hammering of the<br />

uncomparable value of the world Heritage sites of Ajanta and Ellora. It could be through<br />

51


slogans like “Ajanta and Ellora –Heritage of the World” Or “<strong>Aurangabad</strong> Tourism- The land<br />

of Global Heritage”<br />

• Through invitation to international travel writers, tour operators and travel related service<br />

providers of prominent generating markets in Europe, Americas and the far East for<br />

publicising the universal value.<br />

• Introduction of “ Awareness lectures” for school students as a part of their extra curricular<br />

activities or by competitions like elocution and quizzes for the host population<br />

• The <strong>District</strong> displaying signs and bill boards at all possible places during all festivities, the<br />

motto of this universal value of the Tourist places.<br />

• Manufacturing of plagues and badges or Handicrafts for sporting by the host population or<br />

the Tourists – e.g. “Ajanta World Heritage, I was hare” with a UNESCO logo.<br />

• Inclusion as a compulsory preamble to government publication of the <strong>District</strong>.<br />

• Getting people of international repute visit the places and utter the statement of universal<br />

value.<br />

• Spread Mass awareness.<br />

PROJECT ENVISAGED – Implementation Plan<br />

Sr.<br />

No.<br />

DESCRIPTION AGENCY PHASES REQUIREMENT<br />

OF FUNDS<br />

1 Publishing promotional material of<br />

international acceptance along with a<br />

dedicated website for <strong>Aurangabad</strong><br />

Tourism with feedback and FAQ’s<br />

and constant monitoring + material<br />

accessibility to tourists.<br />

<strong>District</strong><br />

Administration<br />

in collaboration<br />

with a NGO &<br />

MTDC<br />

52<br />

I<br />

(2011-2014)<br />

II<br />

(2015-2018)<br />

(In lakhs)<br />

Phase I = 50.00<br />

Phase I = 75.00


CD’s + Brochures + Website<br />

(2011-2014) = 100,000 Nos. per year<br />

(2015-2018) = 200,000 Nos. per year<br />

(2019-<strong>2020</strong>) = 300,000 Nos. per year<br />

Through a Advisory Service who can<br />

evaluate the material.<br />

2 Familiarisation tours of Travel<br />

writers/ Celebrities/ International<br />

Schools/ Tour operators/ Media<br />

personnel to region International +<br />

National<br />

MTDC<br />

3 Competitions Awareness programmes School<br />

Education<br />

Department +<br />

MTDC+<strong>District</strong><br />

Administration<br />

+ Youth Affairs<br />

2) PROLONGING THE TOURIST STAY<br />

53<br />

III<br />

(2019-<strong>2020</strong>)<br />

2011 to <strong>2020</strong><br />

Every year<br />

invitation by<br />

given to<br />

50 people<br />

30 foreigner<br />

+ 20 Indian<br />

Phase I = 100.00<br />

Total = 225.00<br />

International<br />

Rs 100,000.00<br />

per person<br />

X 30 = 30 Lakhs<br />

Domestic<br />

Rs. 50,000.00 per<br />

person<br />

X 20 = 10 Lakhs<br />

Total 40 Lakhs<br />

40 X 10<br />

= 400 Lakhs<br />

2011 to <strong>2020</strong> Rs. 20 Lakhs per<br />

year 2 X 10 = 20<br />

20 Lakhs<br />

Total 645.00<br />

Strategy: - Products have to be diversified, cultural centres have to be opened up, visitor<br />

experiencesto be enriched. This can be done through activation of different things as<br />

suggested in the table below.<br />

Sr.<br />

No.<br />

Description Agency Year Requirement of<br />

Funds in Lakhs


01 Creation of world class Accommodation<br />

at Ajanta / Ellora / <strong>Aurangabad</strong>.<br />

Converting current Hotels of MTDC<br />

under PPP into star properties.<br />

02 Activation of EVC. Ellora Visitor<br />

Centre. State of the Art facility for<br />

visitor interpretation .State of the Art<br />

Facility for visitor information.<br />

03 Activation of AVC. Ajanta Visitor<br />

Centre.<br />

MTDC/or/and<br />

PPP mode<br />

MTDC/or/and<br />

PPP/ State or<br />

other mode<br />

State /<br />

MTDC/PPP or<br />

other mode<br />

54<br />

2011-<br />

2015<br />

2012-<br />

<strong>2020</strong><br />

2012-<br />

<strong>2020</strong><br />

04 Goff Club MTDC/PPP<br />

Total Rs. 7200<br />

3) TOURIST EXPERIENCE<br />

Ellora – 500<br />

Ajanta - 500<br />

<strong>Aurangabad</strong> - 200<br />

On going completed<br />

project under AEDP.<br />

300 per year<br />

300 x 10 = 3000<br />

On going completed<br />

project under AEDP.<br />

300 per year<br />

300 x 10 = 3000<br />

Strategy: - To get that professional touch, it’s necessary to do capacity building of the following<br />

stakeholders.<br />

1) Airport Handlers<br />

2) Railway Station Porters<br />

3) Bus Station Porters<br />

4) Rickshaw Drivers<br />

5) Tourist Taxi Drivers<br />

6) Artisans<br />

7) Cultural Performers<br />

8) Tour Guides<br />

9) Travel Related Service Providers<br />

10) Bottom Level Employees<br />

11) Bus Drivers<br />

12) Travel Agents Staff<br />

13) Tour Operator Staff<br />

14) Vendor<br />

15) All others not included in this list<br />

Also that a “First Impressions” workshop be taken as a compulsory course by all civic employees<br />

from Grampanchyat to MTDC to the Municipal Corporation to the Collectorate so as to create a<br />

sense of awareness on how it matters.<br />

Sr. Description Agency Year Requirement of


No. Funds in Lakhs<br />

01 Capacity Buildings of estimated 8000.<br />

Directly employed in Tourism through a<br />

serious<br />

1. week compulsory classroom training.<br />

Provision of food and study material +<br />

expert consultancy<br />

02 “ First Impressions workshops for civic<br />

employees. Targeted for 2000<br />

employees.<br />

03 Image Building Conference, Seminars<br />

and Events<br />

04 Commissioning of Tourist Experience<br />

Studies and Intermittant repair<br />

mechanisms<br />

“Three Studies”<br />

4) SAFETY, SECURITY, COMFORT<br />

Private Expert<br />

Enterprise<br />

appointed by<br />

State / <strong>District</strong><br />

Admin / MTDC<br />

Private Expert<br />

Enterprise /<br />

appointed by<br />

State<br />

55<br />

2011-<br />

2015<br />

2011-<br />

2015<br />

MTDC 2011 to<br />

<strong>2020</strong><br />

Private Expert<br />

Enterprise<br />

2011,<br />

2015.<br />

<strong>2020</strong><br />

“Three<br />

Studies”<br />

Candidate Expenses<br />

8000 x 1000<br />

80 Lakhs<br />

Consultancy Expenses<br />

20 Lakhs<br />

Total 100.<br />

Expert fees with 1 day<br />

workshops.<br />

20 workshops in 5<br />

years with 100 people<br />

each.<br />

4 Lakhs.<br />

Rs. 2 Lakhs per<br />

Seminar x 2 Seminars<br />

/ Conference per year<br />

4 Lakhs x 10 years =<br />

40<br />

5 Lakhs x 3<br />

15 Lakhs<br />

Total 159 Lakhs<br />

Grant Total 303 Lakhs<br />

The biggest deterents to the Safety and Security of the Tourists is a non-existence of a<br />

dedicated “Tourist Police Force”. There should be a special training school and recruitment for<br />

“Tourist Police Personnel”.<br />

Sr.<br />

Description Agency Year Requirement of<br />

No.<br />

Funds in Lakhs<br />

01 Establishing a Tourist Police Training State 2011- to be estimated<br />

Academy. Training, Recruitment, full<br />

fledged running of the Academy and<br />

creation of a Tourist Police Force of 200<br />

personnel.<br />

<strong>2020</strong><br />

02 Redressal of complaints, FIR’s in case<br />

of Tourist complaints to be set up in a<br />

Standard manner writs State – of the Art<br />

technology<br />

State 2011-<br />

<strong>2020</strong><br />

03 Fast Track Tourism Consumer Courts State 2011-<br />

<strong>2020</strong><br />

5) CULTURE, ENVIRONMENT AND SOCIAL VALUES<br />

to be estimated<br />

to be estimated


Strategy: - The host community of <strong>Aurangabad</strong> <strong>District</strong> has a varied culture compressing of a<br />

magic of cultural environment, and social values. This needs to be showcased to<br />

people who come to visit the district. A showcasing of <strong>Aurangabad</strong> <strong>District</strong> with<br />

cuisine, local handicraft, customs and traditions is a must<br />

Sr.<br />

Description Agency Year Requirement of<br />

No.<br />

Funds in Lakhs<br />

01 Activation of Kalagram with 107 stalls MTDC/Municipal 2011 Funds to be self<br />

with local Artisans, Government Corporation / onwards. generated through PPP<br />

Cultural Shows and a platform for PPP<br />

mode.<br />

various tourist to experience the<br />

02<br />

Cultural Extravaganza<br />

Ellora Festival of Art, Music and Dance <strong>District</strong><br />

2011 10 Lakhs state fund<br />

with International Smaller Festivals on Administration / onwards 10 x 10 = 100 Lakhs.<br />

Culture.<br />

MTDC<br />

every year<br />

03 Special Interest Tours (SIT) and Tour MTDC/Private 2011 Enterprisers<br />

development apart from Cultural Enterprisers/ onwards Development<br />

Tourism (i.e. Heritage Tours) such as Tour Operators/<br />

programmes through<br />

wildlife tours, Jungle treks, Bird Local flows/ PPP<br />

specialized training.<br />

watching Tours, Bajaj Factory Tours,<br />

Heritage Walk, Adventure Tours, a stay<br />

with an Indian Family.<br />

Identification of Possibilities and places<br />

be made known to the people.<br />

10 Lakhs.<br />

1) Wildlife Tours – Sarola,<br />

Gautala, Ajanta.<br />

2) Ecotourism Tours – Gautala,<br />

Soygaon, Daulatabad, Ajanta<br />

Area<br />

3) Bird watching Tours –<br />

Jayakwadi, Himayat Bagh,<br />

sukhana, Salim Ali Lake<br />

4) Bajaj Factory, Kingfisher<br />

5) Bed and Breakfast / Stay with an<br />

Indian family<br />

6) Pilgrimage Tours – Hindu,<br />

Islamic, Sikh, Buddhist and Jain<br />

Total 110 Lakhs<br />

6) MARKETING STRATERGY<br />

• Marketing the <strong>Aurangabad</strong> <strong>District</strong> experience as whole with different ingredients of<br />

Heritage, the memories, the character of the destinations, geographical parameters, lifestyle<br />

and cuisine, customs and traditions and the <strong>Aurangabad</strong> psyche is the need of the Hour.<br />

• A three pronged strategy of Branding local Tourism as “<strong>Aurangabad</strong> Tourism”, branding of<br />

Maharashtra Tourism and Incredible India be used.<br />

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Sr.<br />

Description Agency Year Requirement of<br />

No.<br />

Funds in Lakhs<br />

01 Establishment of Brand <strong>Aurangabad</strong> MTDC and 2011 Separate funding by<br />

Tourism through a special Authority on <strong>District</strong> onwards. the State Govt. to the<br />

Tourism or <strong>Aurangabad</strong> Council for Administration<br />

tune of Rs. 50 Lakhs<br />

Tourism (ACT) be established. to empower mix<br />

per year i.e.<br />

1) Functioning for dedicated of GO’s/<br />

marketing of <strong>Aurangabad</strong> NGO’s/Experts/<br />

500 Lakhs.<br />

Tourism world wide.<br />

stakeholders and<br />

2) Hacing its own office under the custodians<br />

leadership of the MTDC.<br />

3) Produce the brochures as<br />

02<br />

indicated in stratergy 1.<br />

4) Participate in Travel shows and<br />

happenings at local, regional,<br />

national and global level.<br />

5) Take up promotional events,<br />

media relations etc.<br />

Appointing Goodwill Ambassadors all<br />

over the world out of the <strong>Aurangabad</strong><br />

Diaspora abroad.<br />

03 Marketing the unique channels of<br />

<strong>Aurangabad</strong>.<br />

Its Spices, Tea, Condiments, Fruits,<br />

Ayurveda, Food Shops, Pan etc.<br />

04 Marketing the destination <strong>Aurangabad</strong><br />

as a Hub for Medical Tourism,<br />

Ecotourism, Religions Tourism,<br />

Educational and Sports Tourism.<br />

05 Control and Regulation on Brand<br />

Total 500.00 Lakhs<br />

<strong>Aurangabad</strong> Tourism.<br />

7) RETAINING THE TRANSIT TRAVELERS<br />

Strategy: -<br />

• The projected room availability can be achieved by inviting Private participation as its –<br />

impossible for the Govt. enterprise to look into so many things due to unavailability of<br />

trained manpower.<br />

• Full implementation of Maharashtra Tourism Policy 2006.<br />

8) ROOM AVAILABILITY<br />

Strategy: -<br />

• To make aware the entrepreneurs in Tourism that such a Segment exists. This segment has<br />

been left unattended.<br />

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• To pursue the <strong>District</strong> Administration to have atleast a few hotels, amenity centers be opened<br />

24 hrs a day for such facilitation.<br />

9) STANDARD ITINERARIES<br />

Strategy: -<br />

• The following Standard Itineraries are now put on anvil for International and National<br />

recommendation and acceptance.<br />

National: -<br />

1) Delhi – Agra – Jaipur – Udaipur – Indore – Mandu – Maheshwar – Omkareshwar –<br />

Ajanta – <strong>Aurangabad</strong> – Ellora – Nasik – Mumbai.<br />

2) Bhopal – Pachmarhi – Chhindwara – Amravati – Sheogaon – Lonar – <strong>Aurangabad</strong> –<br />

Ellora – Ajanta – Indore – Bhopal.<br />

3) Goa – Belgaum – Bijapur – Solapur – <strong>Aurangabad</strong> – Ajanta – Ellora – Mumbai – Delhi.<br />

4) Hyderabad – Basar – Nanded – <strong>Aurangabad</strong> – Ajanta – Ellora – Hyderabad.<br />

5) Delhi – <strong>Aurangabad</strong> – Shirdi – Shani Shignapur – Ellora – Bhadra Maruti – Khuldabad –<br />

<strong>Aurangabad</strong> – Ajanta – Delhi.<br />

6) Hyderabad – <strong>Aurangabad</strong> – Shirdi – Shani Shingnapur – Ellora – Ajanta – Hyderabad.<br />

7) Ahmedabad – Nasik – Shirdi – Shani Shingnapur – <strong>Aurangabad</strong> – Ellora – Khuldabad –<br />

Ajanta – Jalgaon – Ahmedabad.<br />

8) Mumbai – Pune – <strong>Aurangabad</strong> – Ajanta – Ellora – Nasik – Mumbai.<br />

9) Nagpur – Aundha Nagnath – <strong>Aurangabad</strong> – Grishneshwar – Ellora – Trimbakeshwar<br />

(Nasik) – Bhimashankar – Pune – Beed – Parli Vaijnath – Nagpur.<br />

International Proposed: -<br />

Buddhist Circuit<br />

1) Colombo – <strong>Aurangabad</strong> – Gaya – Colombo.<br />

2) Bangkok – Calcutta – Gaya – <strong>Aurangabad</strong> – Bangkok<br />

3) Dubai – Mumbai – <strong>Aurangabad</strong> – Dubai<br />

4) Singapore – <strong>Aurangabad</strong> – Pune – Singapore<br />

5) Kathmandu – Varanasi – <strong>Aurangabad</strong><br />

Strategy: -<br />

• To invite air companies to come and do a feasibility.<br />

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• 2011 – International flights from Sri Lanka to be started at the behest of the airline company<br />

itself.<br />

10) VISITOR INFORMATION<br />

Strategy: -<br />

• To standardise all Tourist information and approve the content of Guide Books, magazines,<br />

Audio – Video and Travel Shows. To have a standard operating procedure for information<br />

dissemination.<br />

Sr.<br />

Description Agency Year Requirement of<br />

No.<br />

Funds in Lakhs<br />

01 Touch screen Kiosks at Railway MTDC 2011- To be estimated<br />

Station, Bus Station and Airport with<br />

the state of the Art information<br />

dissemination.<br />

Also at Ajanta / Ellora<br />

2015- <strong>2020</strong><br />

02 Interactive website of <strong>Aurangabad</strong> NGO / 2011-<strong>2020</strong> 1 Lakh per year<br />

Tourism and its Administration / Consultant Continuous<br />

Facebook / Twitter / Blogs.<br />

updation<br />

11) CREATING EMPLOYMENT OPPORTUNITIES<br />

Strategy: -<br />

• Identifying that the there are three levels of Employment opportunities at various levels<br />

a) Bottom Level<br />

b) Middle Level<br />

c) Top Level<br />

• Employment opportunities exist in following positions or work.<br />

1) Airport representative<br />

2) Tourist Taxi driver<br />

3) Reservation Clerk<br />

4) Billing Clerk<br />

5) Night Auditor<br />

6) Housekeeping Boys.<br />

7) Front Office Supervisors<br />

8) Receptionists<br />

9) Public Relations Officers<br />

10) Tour Escort<br />

11) Tour Managers<br />

12) Cooks<br />

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13) Bakers<br />

14) Tour guide<br />

15) Handicraft sellers<br />

16) Artisans<br />

17) Room boys<br />

18) Waiters<br />

19) Stewards<br />

20) Captains<br />

Sr.<br />

Description Agency Year Requirement of<br />

No.<br />

Funds in Lakhs<br />

01 Establishment of a permanent facility Directorate of 2011 - 2010 To be estimated<br />

under the auspices of the Directorate of Technical (Small Courses)<br />

Technical Education to start a Tourism Education 2010 Full-<br />

college which will churn out the above<br />

fledged<br />

mentioned skilled personnel.<br />

Tourism<br />

college but only<br />

imparting<br />

industry ready<br />

skill to students<br />

12) PLACES OF TOURIST INTEREST<br />

Strategy: -<br />

• Identified Tourist places be evaluated for infrastructure requirements, visitor management<br />

plan and subsequent branding as shated in chapter 4.<br />

• To be based on the custodians of such places of Tourist interest.<br />

13) TRANSPORATION AIR<br />

(This section is to be completed)<br />

Strategy: -<br />

• Maximum sustainable use of Airport by creating pressure groups. To persuade the authorities<br />

and airlines to introduce International Departures from Aurnagbaqd Airport thus making at<br />

an international Airport.<br />

• To have Helicopter rides to Ajanta<br />

REFERENCES<br />

1. Tourism working group on Vision <strong>2020</strong> inputs.<br />

2. Maharashtra Tourism Policy 2006<br />

3. Eco tourism policy of the Govt. Of Maharashtra<br />

4. Congestion Management, by Graham Books<br />

5. Promotion and Development of <strong>Aurangabad</strong> as an Tourist Doller earning <strong>District</strong>. -<br />

Dr. Rajesh Ragde, Director, Dept. of Tourism, Dr. B.A.M.U. <strong>Aurangabad</strong>.<br />

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6. Tourism potential of <strong>Aurangabad</strong> - Dr. Dulari Qureshi.<br />

7. Feedbacks from stakeholders.<br />

8. Ajanta, Ellora, Conservation and Development project, Phase I and Phase II.<br />

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