Empathy in Strategic Communication - Civil Service College

Public Communications & Engagement
Course Code: EIC10
Empathy in Strategic Communication

Yoy
Course Code: EIC10
EQUIP
yourself to respond to changing environments
Having empathy is about being able to identify with and understand others’ feelings and problems. While some
people are naturally empathetic, others – often unintentionally – may approach issues in a less sensitive and more
bureaucratic manner.
With an increasingly vocal citizenry, such an approach may have damaging consequences, especially when dealing
with controversial issues that may arouse emotions. For example, to many political observers, Mitt Romney might
very well have lost the presidency to Barack Obama in the last US presidential elections because voters felt that
Obama empathised with their economic plight better than Romney did. Closer to home, some high-ranking Singapore
government figures have also been accused of lacking empathy in well-publicized cases.
Avoid these situations by learning how to project greater empathy through a more strategic use of words while
communicating with members of the public in this programme.
Objectives
By the end of the course, you will be able to:
• Understand why empathy is important in today’s
context
• Identify stakeholder concerns through active listening
• Familiar with the impact of non-verbal in
communicating empathy
• Show empathy in managing sensitive issues
• Prepare letters and statements which convey
empathy
Outline
• Why governments need to demonstrate empathy –
and when
• How body language can send crucial signals in
communicating empathy
• Empathy in catastrophic situations
• Empathy in explaining controversial decisions
• Empathy in writing: the strategic use of words
• Empathy in issue management
Who Should Attend
Especially relevant for Directors, Deputy Directors and
Senior Managers who want to enhance their skill set in
the area of public engagement.
Duration
8 hours
Fee
$1,685.25 per participant (including 7% GST of $110.25).
Registration
Nominations should be made through the course’s
webpage at www.cscollege.gov.sg or Learning@Gov.
Terms and conditions apply.
Venue
Civil Service College
31 North Buona Vista Road
Singapore 275983
(Venue confirmation is upon receipt of Course
Placement Letter)
Contact Us
For more information and the latest course dates,
please refer to www.cscollege.gov.sg.
6874 1733
cscollege@cscollege.gov.sg
www.facebook.com/CivilServiceCollegeSingapore
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Information is correct at time of publication.