Pearl of the Middle East - Meypack

“Innovation stands the test
of time” – that is the motto of
Technica International. Since
1997, the company has been
working together with the Westphalian
packaging specialist.
Technica International – made
up of over 120 employees who
design and manufacture automation
systems for all sectors of
industry. The specialists from
Lebanon connect the conveyors
with Meypack packaging
machines and in this way create
a value-added product for their
customers.
06 kompackt 1/08
UN-Charter and Universal Declaration of Human
Rights. Due to its economic stability and political
neutrality (1949 – 1969), the western infl uenced
Lebanon became known as the “Switzerland of the
Orient” during the 1950s and 1960s. The capital Beirut
was referred to the “Paris of the Middle East”
until the civil war in 1975.
Due to its cosmopolitan culture, the high level of
education (there are at least four elite universities in
Beirut with very long traditions) as well as the mix
of different religious denominations (for example,
Christians and Muslims have been living side by
side for years) Lebanon is the point of departure for
trade between the European and Arabian worlds;
Beirut has the optimal location and function as a
metropolis – with people who understand and live
both the western/European and the Arabian mentalities.
As a result, the country and its capital Beirut
have been accorded a mediating function which
has qualifi ed Lebanon as the gateway to the Middle
East.
TECHNICA INTERNATIONAL:
A COMPANY – A SUCCESS STORY
Technica International, a machine manufacturer
from Bickfaya, a suburb of Beirut, Lebanon, started
as a one man show in 1982 and afterwards with
four staff employees working in a space of 36 m²
under the direction of Tony Haddad in the small
town of Dora. In 1984, the fi rst production hall
was inaugurated. It was also located in Dora and
measured a modest 60 m². As a result of the war, the
company moved to Cyprus in 1987. This location is
still active in the market. After the war, Technica
returned to Lebanon in 1991. In the Bickfaya industrial
area, a 600 m² production facility was built
on a 3,700 m² parcel of land. In 1992, the company
became active in the export business and started
its own sales activity in Saudi Arabia. In 1996, the
facility in Bickfaya/Beirut was expanded into a size
of 7,200 m² of property and 1,200 m² of production
area. In 1997, Meypack and Technica began cooperation
for end-packaging lines, which continues to
run successfully to this day. The fi rst project was
Makkah Water in Jeddah, Saudi Arabia. In 1999, a
Technica offi ce was established in Cairo, Egypt.
In the year 2000, Technica received the offi -
cial “Sales Partner Status” from Procter & Gamble
(P&G) of Brussels for all P&G companies worldwide.
Coop eration with P&G started that same
year with the fi rst large project for P&G in Cairo.
In 2001, the property and the production facility at
the Beirut location were extended once again, this
time to 11,000 m² and 2,000 m² respectively. In 2003,
Technica received the designation as an offi cial
supplier for Danone and executed its fi rst project
for Al Safi Danone in Riyadh, Saudi Arabia in that
same year.