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NEW QUALITIES
2
NEWSLETTER JULY 2012
Silvawhite TM
Following the successful launch of MM Digicarton
TM as fi rst FBB quality homologated for HP Indigo
presses, an additional solution, named MM
Digicarton Eco TM , has been released onto the market.
Just as her virgin fi bre „brother“, this recyc-
GC1:
High-quality packaging
solutions
Products for personal care, cosmetics and confectionary
needs a very high expectations. Alongside
the quality of the a product, original and attractive
presentation is crucial to success. Since purchase
decisions are made mostly spontaneously at the
Point-Of-Sales, the packaging design is of vital importance:
With special processing techniques such
as embossing, pearl gloss pigments or UV coating,
the benefi ts and the quality of the product can be
better revealed.
Produced by Mayr-Melnhof Eerbeek in the Netherlands,
MM Karton’s latest virgin fi bre quality Silvawhite
meets these high standards. With
outstanding smoothness, excellent brightness,
brilliant gloss and great printing quality, Silvawhite
attains also highest sensory scores. Ideal
for high quality, creative printing solutions for
personal care, hygiene
and pharmaceutical
products, cosmetics,
perfume, hair coloration,
confectionary
and chocolate, and
graphic applications.
The strategic location of MM
Eerbeek in Western Europe with
its short distances and fl exible services
sums up even to optimized environmental
benefi ts.
SILVAWHITE is available
in the grammage range
between 210 and 300
gsm, and FSC or PEFC certifi ed.
MM Digicarton Eco :
WLC brother has arrived
ling-variant is ideal for digital printing with HP Indigo.
To the WS6000 and WS6600 the most modern
of its kind, the WS2000, WS4000, WS4050/4500
and WS4600 have now been added. Sheet-fed
tests were successfully performed with the HP Indigo
5500 and resulted in the appropriate.
The certifi cation confi rms brilliant results and runability
of these digital presses - three stars for
best score. So these qualities fi t perfectly into the
growing market of digital print.
Since in digital printing no minimum order quantities,
designers can quickly and easily create prototypes
or customized products that are excellent
just as the fi nal product and have absolute colour
fastness. Due to the excellent runability, it comes
also very handy from a technical point of view.
MM Digicarton Eco is a highly resource-effi cient
and sustainable solution, because it is not only
produced from renewable resources, but it is the
result of the multiple usage of fi bres. Tailor-made
for digital printing, this high-quality carton leaves
also the cost disadvantage of digital printing materials
to the past – and thus the market more and
more interesting.
MM Digicarton is available in the grammage range
230 to 275gsm, and MM Digicarton Eco from
250 to 320gsm.
NEW QUALITIES
Multicolor Mirabell TM
at the ProCarton/
ECMA Awards
After many years with different packaging materials,
the premium coffee manufacturer illycaffè
decided to change to cartonboard. The
Goal was to still achieve the impression of a
metal packaging, but using a sustainable and
light material. In close cooperation between
MM Karton and the converter Lucaprint, this
was brillantly achieved with Multicolor Mirabell
TM (MCM) 400gsm and lead to the ECMA
award for the category „sustainablity“.
According to the jury, one of the decisive reasons
for the award was that a packaging material
like this clearly highlights the sustainable
advantages of cartonboard due to its renewable
raw materials, its lightness and its biodegradability.
Additonally, it arrives at the converter
fl at and thus saves even more storage
and shipping costs. By using several fi nishing
techniques, the versatility of cartonboard packaging
could be impressively demonstrated.
MCM TM is produded in a grammage range between
230 to 650gsm at four prodution sites.
Thanks to the MultiMill concept of MM Karton,
customers of higher quanties have an improved
supply reliability - the same quality is
available from different locations!