The Bahrain Map & Pocket Guide - Red House Marketing

Media Information 2013 / 2014
The
Bahrain
Map &
Pocket
Guide

Reach your target market
The Bahrain Map & Pocket Guide — a full colour map
and reference guide targeted at new arrivals and
visitors to the island. Produced three times a year,
the guide includes a full map of Bahrain on one side and a
detailed street map of Manama on the inside.
Key visitor traffic drivers:
■ Winter/Spring: F1, Spring of Culture
■ Summer: Summer Festival
■ Autumn/Winter: Jewellery Arabia
Issue 33 – Winter 2012 BD 2, SR 20, US$
Reach the
majority of
Bahrain visitors and
new arrivals at the
airport or at their
hotel!
Issue 32 – Autumn 2012 BD 2, SR 20, US$ 6, € 4
The
Bahrain
Map &
Pocket
Guide
The
Bahrain
Map &
Pocket
Guide
Issue 31 – Summer 2012 BD 2, SR 20, US$ 6, € 4
The
Bahrain
Map &
Pocket
Guide
The only
map & pocket
guide approved for
circulation within the
security parameters
at the airport.
Hotel Concierge desk display stand

Distribution
Our distribution
of the Bahrain
Map and Pocket
Guide reflects 20 years
experience gained as a
publisher, based in Bahrain.
This has allowed us to construct
a carefully crafted and researched
distribution network.
6, € 4
Each publication has an
initial print run of 40,000
copies (reprinted as required)
Distribution Network
■ Bahrain International Airport
Inbound visitors have the opportunity to acquire
a Bahrain Map and Pocket Guide from display
stands within the arrival area.
■ Bahrain International Exhibition Centre
More than 15 major events
are scheduled each year.
We have secured stand
access for each of these
events, as well as an
exclusive agreement with
the BIEC to mail the
Bahrain Map and Pocket
Guide together with their
marketing materials for
visitors, who plan to attend
a BIEC-hosted event.
Bahrain International Airport Stands
■ Five and Four Star Hotels
With high average occupancy rates, and with
guests typically staying 2 to 3 days, this translates into
350,000 hotel bookings per year.
■ Car Rental companies ■ Social Clubs
■ American Naval Base ■ Serviced Apartments
■ ++ more 250 retail outlet points of sale.

Essential information about Bahrain
Destination finder: Shows you how to get to your destination.
Grid reference code system: Locate major local
landmarks, places of interest, hotels, ministries, museums,
restaurants, shopping complexes and much more.
Key information: A brief history of Bahrain, major tourist
attractions, business information and hotel, restaurant and
shopping directories — the Bahrain Map and Pocket Guide
delivers as a concise, all-in-one, essential reference source.

Newcomers and visitors to
Bahrain, as well as residents, all
need to know where to go, how
to get there and what they can
do. The Bahrain Map and Pocket
Guide, now in its seventeenth
year of publication, delivers this
information to a carefully crafted
and well researched network of
distribution points around the
Kingdom of Bahrain.
The essential reference
source for visitors and
new arrivals to Bahrain.

ADVERTISEMENT RATES & MECHANICAL DATA
Advertisement
Full Colour Rate in Bahrain Dinars
Size (width x height)
Cost (BD)
Back Panel 85 x 180 mm 1,200
Full Panel 85 x 180 mm 780
Half Panel 85 x 85 mm 450
Edit Panel 85 x 27 mm 200
Total Size of Map: 950 mm x 665 mm
Personalized and Customized options
Personalized Map
Personalized Front and Back Cover
Cost: 1 Full Panel advert (BD 780) + 1,000 copies (BD 400). Additional
copies: BD 200 per 1,000 copies.
Customized Map
Personalized Front and Back Cover + replacement of all advertisements
in the Map and Pocket Guide with own promotional materials.
Cost: Design Charge (BD 850); 1 Full Panel advert (BD 780) + 1000
copies (BD 400). Additional copies: BD 200 per 1,000 copies.
Bulk Purchase
Prior to publication, bulk purchases
can be ordered at the rates opposite,
and includes the option of a one-colour
logo, if required, on the front cover.
● 500+ copies BD 0.500 per copy
● 1000+ copies BD 0.450 per copy
● 2000+ copies BD 0.350 per copy
● 5000+ copies BD 0.250 per copy
Recommended Retail Price - BD 2
Publication Data Spring Summer Autumn Winter
Publication Feb May Aug Nov
Booking Deadline Feb 15 Apr 15 July 15 Oct 15
Artwork Deadline Feb 20 Apr 20 July 20 Oct 20
ACCEPTABLE SOFTWARE FORMATS:
InDesign CS, QuarkXpress,
Freehand, Illustrator, Photoshop,
Press Quality PDF, TIFF, EPS, with all
fonts supplied or converted to outlines.
Mechanical Data & Sizes
• Printed Web Offset
• Screen 300 Dpi Colour
• Size of Map 950 mm X 665 mm
Published by:
To book your advertisement, contact a sales representative at:
Tel: (+973) 17 813-777 Fax: (+973) 17 813-700
e-mail: sales@redhousemarketing.com
mailing address: P.O. Box 20461, Manama, Bahrain.