BTM RATE CARD 2013 - Red House Marketing

Citibank Bahrain held its annual staffparty at the Gulf Hotel's Gulf ConventionCentre last month. The party was alsoattended by Mazin Manna, Citibank'sBahrain chief executive and seniormanagers. The event also had acompetition for staff - the best dressedKing and Queen of the partyMazin MannaRedha, Ann, Muneera & Gopal Mazin & Mohammed Maran & MazinKhalid, Moshan, Ahmed & Al MeerVipul, Anwar & BhaskarJagan, Kiran, Jeetesh & AbhishekRahila Nawara & Noof Jihad & Ameena Shalini & HetalWinnie & NoorieShakeen & NoreenAmina, Hessa, Razia, Asma & FatimaImran & FaizaAmeera & HawraThailand’s culture was showcasedduring a Thai Food Festival held at theMövenpick Hotel. A colourful openingceremony was held for VIPs, ministersand ambassadors that included Thaidances and folk music. HE AbdullaAbdullatif, Foreign Ministry Under-Secretary & HE Vichai Varasirikul,Thai Ambassador attended the eventBest Dressed King & Queen - NooraAbdul Ghani & Jonathan BakerNaciraMoses & ImranHE Abdulla Abdullatif & HE Vichai VarasirikulSara, Fatima & NuhaWilasini, Onuma, Fransesco, HE Vichai Varasirikul, Cattariya & JuntimaAbeer, Enas & Nadia Samana & Ismail Ajay & Nishanth Uma & Shalini Eman & HudaHE Ahmad Shahizan Abd Samad, MalaysianAmbassador & the Malaysian Embassyhosted a dinner reception for members ofthe Malaysian community to celebrateMalaysia's 54th National Day and Eid Al-Fitr.The dinner was held at HE's officialresidence in Jasra last month HE Ahmad Shahizan Abd Samad cut the celebratory cake George & HE Ahmad Shahizan Abd SamadDoris, Masuma, Nor, Salimah, Nadia & LeaAlia, Fiqa & FinaRoger, Marise, Zarina, Bert & Katherine Shahafeez, Nadia, Nor & HE Ahmad Shahizan, Malaysian Ambassador Witchu, Neil, Sunee & NuttapatAhmed Haji Jumat, HE Vichai Varasirikul & ShahafeezPrapon, Capt Thanin, Poy, Capt Vitcharu, Capt Wisan & Capt WarapartHeinz, HE Vichai Varasirikul, Sumaya & HussainSarah & SrisureeHE Vichai Varasirikul & Heinz KrähenbühlKhalifa Rumaihi & WitchuNittaya & PattarawanSuhaimi, Ayob, Shahafez, HE Ahmad Shahizan Abd Samad, Nor, Nadia & SalimahHE Ahmad Shahizan Abd Samad with members of the Malaysian communitySalman Al Mahmeed, Sumaya Dashti & HeinzStephanie Williams & Heinz Krähenbühl with Thai dancersDr Dhafer Alumran, Jassim Al Zayani & Claus Buchi Bless & David ShaniDanish, Adzka & AzyalJunaina & NoniRashida, HE Ahmad Shahizan Abd Samad, Hussain & NorNatasha, Farah & RobertFatim & ShasyaNadia & ShahafezNawaal & FaridAyoob, Zul & Miswadi Rosman & Semsari Aznir & Ahmed Ariena & Marsya Mohammed & SalimahTheresaKareemAnuradhaMaheran, Putri, Tasnim, Hasleena & AmnaAnisaMore to read…diningf&bhappeningsreporthomefurnishingCreative ClosetsStyle is the key word at Creative Closets this autumn. Thecompany goes beyond their purpose of creating custom-madeclosets to fit into any space and ensures each closet is superstylishand innovative. Both sandblasted and decorated glassare incorporated into the closet doors giving that extrapanache to the finished look. You can also select an innovativesliding door system ridding you of that awful squeak oftenassociated with closets. E Call 17 610-612.Danube BuildmartAs the weather cools down, it is high time to takeadvantage of the great outdoors and Danube Buildmarthave garden furniture in abundance in celebration. Gardentables, gazebos in both metal and wood, desk flooring,garden swings and even outdoor children play sets toRAMEENewGROUP OF HOTELSBand TimeThe Ramee Group ofHotels introduces six newbands at six venues thismonth, with great newtunes and fresh sounds.This month, Ramee Group of Hotels tempts us to its variousvenues with new bands and music genres for every taste.You can go wild for country at the Kingdom’s favourite WildWest venue, Club Buffalo, which introduces new residentAmerican group Deluxe to jazz up the unique club. The band,made up of seven members, will be performing an assortmentof tracks from the last four decades to create a high-energydance show that will get you and your friends dancing all nightlong. Happily for ladies, drinks are free at Club Buffalo everynight of the week with the exception of Thursdays and there isa happy hour daily from 4-8pm.If you are in the mood for some serious dancing, head toClub F1, in the Metropolitan Hotel. The venue has signed anall-new high-energy band Hip2Soul to liven up the club. Openfrom 4pm, the entertainment will start every evening at 9pm.This band will play almost any song available for you to singand dance along to.At Dublin, in the Ramee Palace, seven dynamic memberscreate the newest band at Evolver, to entertain the crowdsevery Thursday for a month of theme nights. Playing a range oftunes, Evolver will play to suit the evening’s mood, so you cansit back and relax to soothing favourites or party your heart outto the most updated dance floor hits.If you are an all-round music addict, then head to Enigma inthe Windsor Hotel to see new band Plus 27 rocking the stage.Originally from Cape Town, the band has seven members,who combine to make the ultimate all-round package; variousstyles and genres are combined making Plus 27 a force to bereckoned with!Live band Max Tempo will be keeping the atmosphere at Rocky'sCafé (new name of Rock Bottom Cafe) buzzing from this monthEvolverPlus 27DeluxeHip2Soulonwards with its seven-member contemporary group. Max Tempowill be aiming to bring every one of your favourite songs alive,covering hits from the seventies right up to modern classics.The number one spot for music and sport lovers, The Warblerensures your evenings there are even better with theintroduction of Red. Performing six nights a week, the bandhails from the UK; the seven-piece group has gained acclaimfrom performances at numerous venues internationally. Red willbe performing party hits from the seventies to current charttracks so there will be plenty of songs to sing along to!E Call 39 688-207 (Club Buffalo, Ramee California Hotel),38 381-641 (Club F1, Metropolitan Hotel), 39 736-547(Dublin, Ramee Palace Hotel), 17 297-000 (Enigma,Windsor Tower Hotel), 38 381-641 (Rocky's Café, RameeInternational Hotel), or 38 868 976 (The Warbler, RameeBaisan Hotel).DeluxeHip2SoulEvolverMax TempoPlus 27RedFestival MonthThe Gulf Hotel is treating diners to three cuisine festivals stretching throughout thismonth. Indulge in Mexican, Chinese and Thai dishes of all varieties.Throughout September, The Gulf Hotel is holding three entirely different food festivals totingle the taste buds. With a trio of cuisines there is sure to be something that will appealto every diner. The Margharite Mexicana restaurant is holding a contemporary Mexican cuisinefestival from September 5 to 30, offering a whole wealth of modern Mexican food —so expect some spice!China Garden is inviting diners to sample the flavours of Shanghai with a celebration ofChinese dishes. The festival, which will run throughout September, will feature a special menuwith tasty specialties specifically from Shanghai.Alternatively, you can opt for a taste of Thailand with the 15-day Thai food festival in the RoyalThai restaurant. From September 15-30, never-before-seen curries will be rustled up to givediners new options and an alternative take on Thai food with the classics remaining.New Chefs; New Cuisine IdeasStarting this month, The Intercontinental Regency is introducing a new chef, Vincenzo DiTucci, and is sure to delight Medzo diners with the true taste of Italy.The Crowne Plaza is unleashing, who hails from Lebanon who will be in-charge of theWaves Seafood Restaurant. Chef Maroun Hachem has previously worked for numerous fivestarhotel restaurants and has an extensive repertoire of Arabic cuisine.Sofitel has two new chefs as of this month, and also two new restaurants opening;Pashawat, which is a traditional Arabic restaurant, and Wok, a South-East Asian restaurant.Chef Markus Fisler has been taken on as the new executive sous chef and Chef Alaa AlSamran, will be the new chef de cuisine in Pashawat. At the Ramada, a new executive chefRolland Gossler will be boosting the menu with panache and new menu ideas.New MenusMargharite Mexicana restaurantIf you are a fan of new tastes and dishes, then you won’t bedisappointed as a number of hotels have been busy updatingtheir menu. The Crowne Plaza has spoilt us with two newmenus in its popular restaurants. Spices Indian restaurant haveupgraded the menu to include some special dishes from headchef Arif, but if you were already a fan of the existing mealchoices you won’t be disappointed as the Spices specialty dishesstill remain. Additionally, Waves Seafood Restaurant hasupdated the menu to coincide with the grand re-opening thismonth and promises to provide diners with tantalising newtastes. Day’s Hotel is another venue to introduce a new menu,which will be established this month in the hotel’s restaurant.ensure the whole family will venture out. Alternatively, ifyou feel like hibernating indoors, the store has a widerange of luxury sanitary furnishings; unwind in a luxurymassage bath tub or relax in a steam or sauna room.E Call 17 877-093 (Salmabad) or 17 382-480 (Bahrain Mall).Creative ClosetsCreative ClosetsPhoenicia DecorFreedomFreedom FurnitureThere are four key trends at the Australian furniture shopFreedom this season, with options to suit every household.Choose between the cooling coastal look, the never-go-out-offashionclassic look, the earthy global look and the modernand sleek urban look. Each of these collections is bursting withboth indoor and outdoor furniture separates and accessories— you can even add a scented candle to complete the look.E Call 17 179-393 (BCC).Phoenicia DécorNew from Phoenicia Décor is outdoor furniture, ideal forenjoying some long-awaited cooler air. There is a bambooframeddouble seater to cosy up on and a lengthy woven sunlounger which is great for catching some rays by the pool. Youcan take your dining al fresco with plenty of differently designedtable and seating sets — there are single seater chair optionscomplete with dining table or sofa ensemble accompanied by alower level coffee style table. E Call 17 564-444.PoliformItalian design brand Poliform’s new showroom is packed witheverything you could need to decorate your home in the mostof-the-minute way. The Varenna collection has the solution toevery kitchen décor problem with current styles enriched with ahigh level of quality and you can also design your bathroom in afabulously modern way with Antonio Lupi’s designs. There is alsothe option of customising the majority of the products, byselecting alternative fabrics, woods and sizes to create yourYusif bin Yusif Fakhrofurnishings just as you envisaged them. E Call 17 693-538.BTM September 2011 129112 September 2011 BTM116 October 2011 BTMMore PICTURES…bystanderthismonthIndonesianEmbassy EidAl Fitr CelebrationbystanderthismonthCitibank StaffPartyThe Indonesian Embassy in Bahrain& Agus Salim, Charge d'A faires, andSukma Salim, hosted a reception tocelebrate Eid Al Fitr. The celebrationheld a the Embassy was attended byother ASEAN countries diplomats andmembers of the Indonesian community Witchu, Zahra, Agus, Sukma & HE HE Vichai Virasirikul, Thai Ambassador Agus & Sukma Salim with guestsAgus, Sukma & Zahra Salim with Ahmed Haji Jumat, Charge d'Affaires of Brunei Darussalam, Embassy family'sbystanderthismonthThai Food FestivalAt The MövenpickbystanderthismonthMalaysianNational Day& Eid CelebrationsbystanderthismonthChopard BoutiqueLaunchedUnder the patronage of HE ShaikhaHessa bint Khalifa Al Khalifa, Swissluxury brand Chopard, in partnershipwith Bahrain Jewe lery Centre held aribbon cu ting ceremony to mark theopening of the Chopard Boutique inModa Ma l. The event was alsoattended by Caroline Gruosi-Scheufele, Chopard co-president HE Shaikha Hessa opens the boutiqueDr Abul Qassim Shirazi, Dhawiya, Ahmed, Shaikha Nadia & MohammedGopi, Mohammed, Iqbal, Naushad, Ahmed & AbbasDhawiya, Deena, Shaikha Nadia, Sausan & RahmaNaushad, Caroline Gruosi-Scheufele, Dr Abul Qassim Shirazi & RaghuAbdul Majeed ShiraziConsumer Reports offer our readers an opportunity toexamine the best ways to spend disposable income onlife’s luxuries, with in-depth looks at the products andservices available in the market place. From a review ofthe latest sports utility vehicles to mobile phones, homeentertainment systems and much, much more, BahrainThis Month informs readers of the best choices available.Regular pages and columns include our listings section, aWIN WIN competition page, Tarotscope and Last Word.BE SEEN! The Bystander pages, spread throughout themagazine, are the place to be seen for the movers andshakers around town.52 October 2011 BTMAgus & Sukma with HE Ahmad Shahizan, Malaysian Ambassador, his wife & Malaysian Embassy o ficialsSukma Salim with some members of the Indonesian communityAgus & Sukma with Mr & Mrs Hafedh Abdulghaffar Sukma Salim with the wives of ASEAN country diplomats14 October 2011 BTMHelen, Rana, Celine & LaylaCaroline Gruosi-Scheufele & HE Shaikha HessaDhawiya, Hughes Jucker, Rahma & Sausan Doris & SamiyaMrs Al Absi & Reema Dhawiya & AmalNaushad & Raghu Sindhu & Najar Lulwa & MuneeraA pictorial presentation of events occurring in the previousmonth, Bystander includes the best of thousands of photographstaken at dozens of events each month.Agus & Sukma with Indonesian community members & guests16 October 2011 BTMHE Shaikha Hessa, Caroline Gruosi-Scheufele, Sausan & Rahma with models wearing Chopard jewe lery12 October 2011 BTM20 October 2011 BTM

More reach…PUBLISHER’S DATA:Data for Print run analysis Nationality ProfileBahrain This Month continues to top the rankings forreadership in surveys conducted by external organisations(such as PARC) and in studies conducted by our clients.We make sure Bahrain This Month gets to our targetedaudience, each month. Our current print run is 13,750copies per month, with a monthly readership inexcess of 60,000.The Gulf Daily News newspaperEach subscriber to the leading English-language dailynewspaper in Bahrain receives a complimentary copy ofBahrain This Month each month.GDN SUBSCRIBERS52%HOTELSHIGH TRAFFIC AREASINDIVIDUALLY NAMEDRETAIL SALESVIPS & PROMOTIONAL16% 12% 10% 6% 4%45% 55%BAHRAINI& ARABNATIONALSEXPATRESIDENTSIndividually named and requested copiesA feature of our distribution database is the number ofcopies that are named before being dispatched, ensuringonly those who have requested the magazine receive apersonal copy. To qualify, we require recipients to providetheir income details.Data for Age ProfileMonthly Salary ProfileMajor hotelsOur distribution into the major five- and four-star hotels isgeared towards areas of high traffic, including businesscentres, meeting areas and management offices.High-traffic locationsWe have carefully researched key distribution pointsaround Bahrain where those with high disposable incomescongregate either to work or spend their leisure time.These high-traffic locations include waiting areas insideoffices, upmarket cafés and restaurants, hospitals,dentists, beauty salons, fitness centres and spas.Retail outletsMore than 160 retail outlets, including major bookshopsand supermarkets, receive Bahrain This Month for sale.VIPsA copy of Bahrain This Month is delivered to eachembassy and selected government ministries.Promotional copiesEach month complimentary issues of Bahrain This Monthare dispatched to clients, advertising agencies and for useby our own sales team.20-2425-2930-3435-3940-4445+15% 19% 23% 21% 14% 8%BPA Worldwide Data:A trusted member of BPA Worldwide, Bahrain This Monthoffers advertisers an independent reference point to reviewour circulation statistics.Qualified (monthly average)January - December 201012,185January - December 2011*10,800January - December 2012 *12,250*Subject to BPA audit in 201240% 60%BD700+ BD400 -BD700

YOUR GUIDE TO A GREAT WAY OF LIFE BD 2.000 (SR 20)More Confidence…TARGET AUDIENCEBahrain This Month, whose target audience is people withhigh disposable incomes, is the most-recognised magazinein the Kingdom (IPSOS) and has the highest auditedpublication (BPA 2010 – 12,185 readers).DEFINED DEMOGRAPHICOur readers are covers the full spectrum of society, fromtheir early 20s onwards. Moreover, they are decisionmakers and leaders within their own field of expertise.LOYAL READERSHIPThe first monthly magazine to be launched in the Kingdomof Bahrain, our research continually demonstrates a veryloyal readership; all members of a family grow up with thepublication with a consistent level of readership over time.PURCHASING POWERBahrain This Month’s readers are typically middle-to-highincome earners in their own right, or from households withhigh disposable incomes.1stto audit and moreYOUR GUIDE TO A GREAT WAY OF LIFE BD 2.000 (SR 20)YOUR GUIDE TO A GREAT WAY OF LIFE BD 2.000 (SR 20)YOUR GUIDE TO A GREAT WAY OF LIFE BD 2.000 (SR 20)January 2011 ~ Vol. 15 ~ Issue 1October 2011 ~ Vol. 15 ~ Issue 10June 2011 ~ Vol. 15 ~ Issue 6August 2011 ~ Vol. 15 ~ Issue 8www.bahrainthismonth.comwww.bahrainthismonth.comwww.bahrainthismonth.comwww.bahrainthismonth.comEntry Level Motoring!Ferrari CaliforniaA BindingTapestryNorthernGovernorateSouthernGovernorateTourism DriverCentral GovernorateBahrain’s HeartlandFeatured This Month:Shakespeare4Kidz | Volvo Golf Champions | Health & Wellness ExpoHAPPENINGS ~ DINING ~ ARTS SCENE ~ CLUBS & SPORTS ~ KIDS’ EVENTS ~ AFTER DARK ~ SAT TVFeatured This Month:Think PinkHSBC Grassroots RugbyInternational Music FestivalHAPPENINGS ~ DINING ~ ARTS SCENE ~ CLUBS & SPORTS ~ KIDS’ EVENTS ~ AFTER DARK ~ SAT TVFeatured This Month:Shopping MallsHospitality Services30 Days of Dining/EntertainmentHAPPENINGS ~ DINING ~ ARTS SCENE ~ CLUBS & SPORTS ~ KIDS’ EVENTS ~ AFTER DARK ~ SAT TVFeatured This Month:Ramadan Evenings | Galleria 2011 | India In BahrainHAPPENINGS ~ DINING ~ ARTS SCENE ~ CLUBS & SPORTS ~ KIDS’ EVENTS ~ AFTER DARK ~ SAT TV

ahrainthis monthADVERTISEMENT RATES & MECHANICAL DATAPublication DateBooking DeadlineArtwork DeadlineCopy DeadlineFull Colour Rate in Bahrain DinarsAdvertisement Print Area (H x W) Trim Size (H x W) Cost (BD)Cover - Gate Fold 262 x 402 278 x 427 3,225Double Page Spread* 262 x 416 278 x 432 1,750Back Cover 262 x 191 278 x 216 1,850Inside Cover, Front or Back 262 x 191 278 x 216 1,275Opposite Inside Front Cover 262 x 191 278 x 216 1,200DPS*, pages 2-3 262 x 416 278 x 432 2,015Left Hand Page, pages 4-8 262 x 191 278 x 216 1,050DPS*, pages 10-11 262 x 416 278 x 432 1,925Right Hand Page, pages 13-29 262 x 191 278 x 216 1,000Full Page, other pages 262 x 191 278 x 216 975Half Page - Horizontal 125 x 191 525Half Page - Vertical 253 x 94 525Quarter Page 125 x 94 325Eighth Page** - Horizontal 61 x 94 225Eighth Page** - Vertical 125 x 45.5 225* Ensure that 6mm on either side of the spine does not contain any text as it will be lost in binding;** Eighth page advertisements are only available in the listings section of the magazine.Trim Size: 278mm x 216mm, Bleed: Add 5mm on all sidesOther Special Position Request: Add 10% to cost of full page;Additional Colour: Quoted on request.Consumer Report Advertising3+1 Consumer Report Package: Designed for those clients handling multiple brands and/orproducts, the 3+1 package — only available for advertisements placed inside Consumer Reports— entails payment for three advertisements and receiving one advertisement free-of-charge. Thepackage also includes three pages of guaranteed editorial support. However the editorial coveragemust relate to the products or services included within the advertisements placed. Cost BD 2,950.Agency Commissions and DiscountsAdvertising Agency Commission: 15% on rate card price;Prepayment Discount: 5% on net price;Series Discount, 3 – 6 consecutive inserts: 5% on rate card price, available on bookings placedwithin a single calendar year; andSeries Discount, 7 – 12 consecutive inserts: 10% on rate card price, available on bookingsplaced within a single calendar year.Recommended Retail Price - BD 2.000Publication Data1st of month20th of month prior to publication22nd of month prior to publication18th of month prior to publicationPublished by:Terms and ConditionsSubmission of artworks. All artworks must be indigital format, either on a CD ROM, via e-mail orby FTP. Additionally, a proof copy of the artworkeither as a PDF or a hard copy, in full colour,should be delivered to the Red House Marketingoffice in Bahrain;Cancellations. Any cancellations must bereceived in writing no later than 30 days prior tothe publication date, in order to be effective; andCredit Terms. 30 days from date of invoice.Other Technical DataAcceptable software formats. InDesign CS,QuarkXpress, Freehand, Illustrator, Photoshop,Press Quality PDF, TIFF and EPS, with all fontssupplied or converted to outlines;Screen. 150 lines per inch; andHigh resolution images. All images must be suppliedin 300 dpi, CMYK, accompanied by a hardcopy in colour.Artwork ChargesWhere Red House Marketing is required toproduce an artwork on behalf of an advertiser, thefollowing charges will apply:Full Page BD 150Half Page BD 110Quarter Page BD 80Eighth Page BD 60About Red House MarketingRed House Marketing (RHM) was founded in1991 and is based in Bahrain.As well as Bahrain This Month, RHM also publishesWoman This Month (monthly magazine),the annual Bahrain Hotel & Restaurant Guide, TheBahrain Map & Pocket Guide (published threetimes a year), Desert Times (bi-weekly) and theMWR Guide (three times a year).The activities of the company, however, are notrestricted to publishing. RHM also offers clients arange of services including advertising, publicrelations, market research, direct marketing andevent management.Our clients include blue-chip local, regional andinternational organisations. Our managementteam is highly experienced in the publishing andmedia business, both within the Middle East andinternationally.To book your advertisement, contact a sales representative at:Tel: (+973) 17 813-777 Fax: (+973) 17 813-700 e-mail: sales@redhousemarketing.commailing address: P.O. Box 20461, Manama, Bahrain.