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Orig<strong>in</strong>alarbeiten Æ Orig<strong>in</strong>als<br />

A <strong>system</strong> <strong>for</strong> <strong>cont<strong>in</strong>uous</strong> <strong>process</strong> <strong>improvement</strong><br />

<strong>in</strong> <strong>wood</strong> products manufactur<strong>in</strong>g<br />

R.A. Kozak, T.C. Maness<br />

Holz als Roh- und Werkstoff 61 (2003) 95–102 Ó Spr<strong>in</strong>ger-Verlag 2003<br />

DOI 10.1007/s00107-003-0366-9<br />

Abstract The WoodMark Quality System, a new quality<br />

assurance program <strong>for</strong> the Canadian value-added <strong>wood</strong><br />

products sector, was launched <strong>in</strong> 1999. This represented<br />

the culm<strong>in</strong>ation of a five-year <strong>in</strong>vestigation of <strong>in</strong>dustry<br />

needs, standards development, and potential benefits, as<br />

they relate to implement<strong>in</strong>g a third-party quality assurance<br />

<strong>system</strong> <strong>for</strong> the Canadian value-added <strong>in</strong>dustry. The<br />

WoodMark Quality System is an <strong>in</strong>dustry-specific <strong>system</strong><br />

dedicated to improv<strong>in</strong>g the quality of value-added <strong>wood</strong><br />

products, and <strong>in</strong> so do<strong>in</strong>g, improv<strong>in</strong>g the competitive<br />

position and global customer acceptance of Canadian<br />

<strong>wood</strong> products. While many quality assurance <strong>system</strong>s,<br />

most notably the ISO 9000 series, already exist and have<br />

been widely adopted, the impetus beh<strong>in</strong>d creat<strong>in</strong>g an <strong>in</strong>dustry-specific<br />

quality certification program came as a<br />

result of the unique attributes <strong>in</strong>herent <strong>in</strong> <strong>wood</strong> as a raw<br />

material and the subsequent production and quality<br />

challenges. To that end, a set of seven quality standards,<br />

s<strong>in</strong>gular to the <strong>wood</strong> <strong>in</strong>dustry, were developed. These<br />

standards have been implemented <strong>in</strong> two pilot projects,<br />

with positive results.<br />

E<strong>in</strong> System zur kont<strong>in</strong>uierlichen Qualitätssteigerung<br />

<strong>in</strong> der holzverarbeitenden Industrie<br />

Zusammenfassung Im Jahre 1999 wurde das ‘‘WoodMark<br />

Quality System’’ <strong>in</strong>stalliert. Dies ist e<strong>in</strong> Programm zur<br />

Qualitätssicherung der kanadischen holzverarbeitenden<br />

Industrie. Es war der Höhepunkt e<strong>in</strong>er 5-jährigen Studie<br />

über die Er<strong>for</strong>dernisse der Industrie, die Entwicklung von<br />

Standards und mögliche Vorteile, die durch die E<strong>in</strong>richtung<br />

e<strong>in</strong>es Qualitätssicherungs<strong>system</strong>s von dritter Seite<br />

erzielt werden können. Das ‘‘WoodMark Quality System’’<br />

(WQS) ist e<strong>in</strong> <strong>in</strong>dustriespezifisches System zur Qualitätssteigerung<br />

<strong>in</strong> der Holzverarbeitung, das dadurch auch die<br />

Wettbewerbsfähigkeit und weltweite Akzeptanz kanadischer<br />

Holzprodukte fördert. Über die bereits bestehenden<br />

Systeme h<strong>in</strong>aus, <strong>in</strong>sbesondere die Serien der ISO 9000, die<br />

weit verbreitet s<strong>in</strong>d, ergab sich der Anstoß zur Schaffung<br />

Published onl<strong>in</strong>e: 4 March 2003<br />

R.A. Kozak (&), T.C. Maness<br />

Department of Wood Science, Faculty of Forestry,<br />

University of British Columbia, 2424 Ma<strong>in</strong> Mall,<br />

V6T 1Z4 Vancouver, BC, Canada<br />

E-mail: rkozak@<strong>in</strong>terchg.ubc.ca<br />

The authors would like to thank Darrell Wong and Ken Wong<br />

whose hard work and dedication made this research possible.<br />

This project was funded by Forest Renewal BC.<br />

e<strong>in</strong>es <strong>in</strong>dustriespezifischen Zertifizierungsprogramms aus<br />

den speziellen Eigenheiten des Rohstoffs Holz und se<strong>in</strong>er<br />

weiteren Verarbeitung mit speziellen Heraus<strong>for</strong>derungen<br />

der Qualitätssicherung. Hierzu wurden sieben für die<br />

Holz<strong>in</strong>dustrie spezifische Standards entwickelt. Sie wurden<br />

<strong>in</strong> zwei Pilotprojekten mit positiven Ergebnissen<br />

e<strong>in</strong>gesetzt.<br />

1<br />

Introduction<br />

The <strong>wood</strong> products <strong>in</strong>dustry is broadly comprised of three<br />

major sectors: pulp and paper, primary <strong>wood</strong> products<br />

and value-added <strong>wood</strong> products. In Canada, the first two<br />

sectors account <strong>for</strong> the majority of bus<strong>in</strong>ess and are<br />

characterized by large, diversified <strong>in</strong>terests produc<strong>in</strong>g a<br />

narrow range of commodity products, from pulp and<br />

paper to lumber and panels. Conversely, the value-added<br />

sector is a very disaggregated sector, made up of both large<br />

and small companies. However, most value-added firms<br />

tend to be small design-oriented shops, with little access to<br />

capital and a history of low pay<strong>in</strong>g jobs and a poorly<br />

educated work<strong>for</strong>ce.<br />

The term ‘‘value-added’’ refers to the trans<strong>for</strong>mation of<br />

commodity solid <strong>wood</strong> products, like lumber and panels,<br />

<strong>in</strong>to other higher value <strong>wood</strong> products (Wilson et al. 1999).<br />

Simply put, this is usually achieved by some comb<strong>in</strong>ation<br />

of manufactur<strong>in</strong>g steps (resaw<strong>in</strong>g, surfac<strong>in</strong>g, dry<strong>in</strong>g,<br />

assembly) that <strong>in</strong>crementally adds value to the product<br />

(<strong>in</strong> the eyes of the customer) at a rate that exceeds the cost<br />

of production.<br />

Value-added <strong>wood</strong> products generally fall <strong>in</strong>to one of<br />

the follow<strong>in</strong>g categories, <strong>in</strong> order from lowest to highest<br />

value:<br />

Canada has an abundance of high quality <strong>wood</strong> fiber and,<br />

not surpris<strong>in</strong>gly, the <strong>wood</strong> products <strong>in</strong>dustry is one of its<br />

most important sectors, account<strong>in</strong>g <strong>for</strong> approximately 13%<br />

of the Gross Domestic Product (Statistics Canada 1996).<br />

While the value-added <strong>wood</strong> products sector accounts <strong>for</strong><br />

less than 10% of the total Canadian <strong>wood</strong> products shipments,<br />

it is, nonetheless, an important and grow<strong>in</strong>g sector,<br />

with approximately 1,900 manufactur<strong>in</strong>g establishments<br />

and 45,000 employees (Industry Canada 2001). In addition,<br />

the Canadian value-added sector has recently experienced a<br />

growth surge <strong>in</strong> the last decade, with clear upward trends<br />

seen <strong>for</strong> kitchen cab<strong>in</strong>ets, <strong>wood</strong>en doors and w<strong>in</strong>dows,<br />

millwork and mold<strong>in</strong>gs and <strong>wood</strong>en household furniture.<br />

This is due <strong>in</strong> no small part to an <strong>in</strong>creas<strong>in</strong>gly price<br />

competitive environment, the trend towards globalization<br />

95


96<br />

Æ remanufactured <strong>wood</strong> products<br />

Æ shakes and sh<strong>in</strong>gles<br />

Æ palletsc and boxes<br />

Æ fences<br />

Æ miscellaneous other products (toys, ladders, etc.)<br />

Æ eng<strong>in</strong>eered<strong>wood</strong> products<br />

Æ mold<strong>in</strong>gs,millwork and floors<br />

Æ doors and w<strong>in</strong>dows<br />

Æ cab<strong>in</strong>etry<br />

Æ furniture<br />

Æ home <strong>system</strong>s<br />

of the <strong>in</strong>dustry, and subsequent market expansion <strong>in</strong>to the<br />

United States, Japan and Europe.<br />

There has been a heroic ef<strong>for</strong>t <strong>in</strong> Canada, and around<br />

the world, to expand the value-added <strong>wood</strong> products<br />

sector. The primary reason <strong>for</strong> this is to diversify the <strong>wood</strong><br />

products <strong>in</strong>dustry and provide employment and economic<br />

development rather than shipp<strong>in</strong>g commodity products to<br />

other countries <strong>for</strong> further <strong>process</strong><strong>in</strong>g. Employment<br />

growth <strong>in</strong> the value-added sector has, to some degree,<br />

offset the loss of jobs <strong>in</strong> the primary sector, and, by all<br />

accounts, there is further potential. However, the valueadded<br />

manufactur<strong>in</strong>g <strong>in</strong>dustry is different from primary<br />

<strong>process</strong><strong>in</strong>g <strong>in</strong> many ways.<br />

Global competition <strong>in</strong> the value-added sector is fierce,<br />

and quality costs are often very high. The <strong>wood</strong> <strong>in</strong>dustry<br />

is unique <strong>in</strong> so far as <strong>wood</strong> is a heterogeneous, organic<br />

and highly variable raw material. This presents many<br />

challenges with respect to the quality and quality control<br />

of <strong>wood</strong> products manufactured. This is especially true<br />

<strong>in</strong> the value-added <strong>wood</strong> products sector, where high<br />

value goods are typically produced by means of a<br />

vast array of rapidly evolv<strong>in</strong>g technologies—waste and<br />

rework are prevalent. Commonly encountered<br />

quality problems <strong>in</strong> the <strong>wood</strong> <strong>in</strong>dustry are shown <strong>in</strong><br />

Table 1.<br />

These facts po<strong>in</strong>t to a press<strong>in</strong>g need <strong>for</strong> quality programs<br />

that revolve around a strict adherence to <strong>in</strong>dustrial<br />

quality pr<strong>in</strong>ciples, while tak<strong>in</strong>g <strong>in</strong>to account the <strong>in</strong>herent<br />

variability of <strong>wood</strong>. In many <strong>in</strong>stances, this requires a<br />

special skill set, beyond what is ord<strong>in</strong>arily prescribed by<br />

quality assurance <strong>system</strong>s like the ISO 9000 series.<br />

2<br />

Development of the new quality <strong>system</strong><br />

Given the variable and heterogeneous nature of <strong>wood</strong> and<br />

the unusual quality challenges revolv<strong>in</strong>g around the<br />

production of value-added <strong>wood</strong> products, it makes sense<br />

that an <strong>in</strong>dustry-specific quality mark be developed <strong>for</strong><br />

the particular needs of this <strong>in</strong>dustry. In order to be<br />

successful, such a <strong>system</strong> would need to serve two<br />

purposes. First and <strong>for</strong>emost, it would need to create a<br />

framework <strong>for</strong> companies to cont<strong>in</strong>ually produce high<br />

quality and consistent products. Second, it would need to<br />

become an <strong>in</strong>stantly recognizable symbol of quality to<br />

customers <strong>in</strong> the value-added <strong>wood</strong> products <strong>in</strong>dustry.<br />

These themes are central to the WoodMark Quality<br />

System (WQS). To our knowledge, this sort of approach<br />

has never been attempted <strong>in</strong> the North American value-added<br />

<strong>wood</strong> products sector and it is an idea whose<br />

time has come.<br />

The research project to develop this quality <strong>system</strong><br />

proceeded <strong>in</strong> the follow<strong>in</strong>g stages:<br />

1. An <strong>in</strong>dustry needs assessment of quality issues;<br />

2. A critical review of exist<strong>in</strong>g quality <strong>system</strong>s through a<br />

literature review;<br />

3. Extensive plant visits and discussions about quality and<br />

quality <strong>system</strong>s across Canada;<br />

4. The development of the new proposed quality <strong>system</strong>;<br />

and<br />

5. First hand experience with the new <strong>system</strong> through<br />

implementation <strong>in</strong> two <strong>wood</strong> <strong>process</strong><strong>in</strong>g plants <strong>in</strong><br />

British Columbia.<br />

2.1<br />

Industry needs survey<br />

In the early stages of the project, a mail survey was sent to<br />

value-added producers <strong>in</strong> British Columbia <strong>in</strong> an attempt<br />

to gauge the level of adoption and <strong>in</strong>terest <strong>in</strong> quality assurance<br />

<strong>system</strong>s (Kozak and Maness 2001). While the results<br />

cannot be <strong>in</strong>ferred onto the population of valueadded<br />

producers across Canada, they do <strong>in</strong>dicate a def<strong>in</strong>ite<br />

market need <strong>for</strong> such a program. In general, value-added<br />

producers <strong>in</strong> British Columbia have not yet implemented<br />

quality assurance programs—only 14.3% of the companies<br />

surveyed were certified by some <strong>in</strong>dependent quality assurance<br />

organization, with only one be<strong>in</strong>g ISO 9000-certified.<br />

The majority of the companies surveyed did <strong>in</strong>tend<br />

on becom<strong>in</strong>g certified <strong>in</strong> the near future, with less than<br />

one-quarter say<strong>in</strong>g that they likely would not, either because<br />

it was not be<strong>in</strong>g demanded or because they felt that<br />

their <strong>in</strong>-house quality <strong>system</strong>s were sufficient.<br />

Even though many of the value-added <strong>wood</strong> producers<br />

stated that the <strong>process</strong> of quality certification was difficult<br />

to implement, approximately 90% said that they would<br />

def<strong>in</strong>itely go through the <strong>process</strong> aga<strong>in</strong> and that it was<br />

def<strong>in</strong>itely ‘‘worth it’’. More than 60% of the companies<br />

<strong>in</strong>terviewed felt that the quality assurance program that<br />

they had implemented had been effective <strong>in</strong> <strong>in</strong>creas<strong>in</strong>g<br />

profitability.<br />

Table 1. Some typical causes of<br />

quality costs <strong>in</strong> the <strong>wood</strong><br />

products <strong>in</strong>dustry<br />

Tabelle 1. E<strong>in</strong>ige typische<br />

Beispiele für Qualitätskosten<br />

<strong>in</strong> der holzverarbeitenden<br />

Industrie<br />

Raw Material<br />

Æ Knots and other natural defects<br />

Æ Splits and cracks<br />

Æ Variable moisture content<br />

Æ Streaks and discoloration<br />

People<br />

Æ Hir<strong>in</strong>g the wrong people<br />

Æ Lack of tra<strong>in</strong><strong>in</strong>g<br />

Æ Poor morale<br />

Æ Overbear<strong>in</strong>g supervisors<br />

Processes<br />

Æ Improper dry<strong>in</strong>g (moisture content)<br />

Æ Poor siz<strong>in</strong>g and mach<strong>in</strong><strong>in</strong>g marks<br />

Æ Incorrect drill<strong>in</strong>g<br />

Æ Purchas<strong>in</strong>g defective products<br />

Products<br />

Æ Poor f<strong>in</strong>ish<strong>in</strong>g quality<br />

Æ Inconsistent color<br />

Æ Per<strong>for</strong>mance failures<br />

Æ Improper home assembly


Further market studies have decisively shown that<br />

certa<strong>in</strong> customer groups place a high degree of currency<br />

on quality certification marks. For example, 70% of Japanese<br />

homebuilders <strong>in</strong> one consumer study stated that they<br />

would like to see quality assurance labels placed on <strong>in</strong>terior<br />

<strong>wood</strong> products. Many of these respondents stated that<br />

quality assurance marks should be based on meet<strong>in</strong>g some<br />

pre-specified levels of durability, per<strong>for</strong>mance, and reliability<br />

(Wahl et. al. 1999).<br />

2.2<br />

Review of exist<strong>in</strong>g quality assurance <strong>system</strong>s<br />

Ignor<strong>in</strong>g company <strong>in</strong>-house quality control programs,<br />

quality assurance usually takes one of three <strong>for</strong>ms: 1) a<br />

quality <strong>system</strong> approach; 2) an award mechanism; and 3) an<br />

<strong>in</strong>dustry-specific mark or logo. These three models share<br />

two common traits—an <strong>in</strong>dependent and unbiased third<br />

party generally adm<strong>in</strong>isters each and companies are<br />

awarded the right to display quality marks or logos on their<br />

products as a means of promotion. However, this is typically<br />

where the similarities end. The question of which model of<br />

quality assurance should be adopted by the value-added<br />

<strong>wood</strong> products <strong>in</strong>dustry is not a simple one to answer.<br />

There are few companies that are unaware of the quality<br />

<strong>system</strong> approach; the most widely used be<strong>in</strong>g the ISO 9000<br />

series. The ISO 9000 series is an <strong>in</strong>ternationally recognized<br />

set of quality management standards <strong>for</strong> document<strong>in</strong>g and<br />

implement<strong>in</strong>g quality plans (Clements 1993). By its very<br />

nature, the orig<strong>in</strong>al ISO 9000 standards were a rigidly<br />

document-oriented approach. For example, management<br />

guidel<strong>in</strong>es <strong>for</strong> statistical <strong>process</strong> control (SPC) were essential<br />

<strong>for</strong> becom<strong>in</strong>g certified. However, ISO 9000 required<br />

little more than a quality plan <strong>for</strong> implement<strong>in</strong>g SPC. In<br />

other words, strict adherence to quality control sampl<strong>in</strong>g<br />

procedures and analyses were not required. Rather, a<br />

<strong>process</strong> by which such methodologies could be deployed<br />

was required.<br />

Due to the highly variable nature of <strong>wood</strong>, the proper<br />

implementation and execution of statistical <strong>process</strong> control<br />

methodologies is critical <strong>for</strong> ensur<strong>in</strong>g the production<br />

of high quality <strong>wood</strong> products. In most cases, the <strong>process</strong><br />

of sett<strong>in</strong>g up a statistical quality control program <strong>for</strong> a<br />

<strong>wood</strong> products company warrants an <strong>in</strong>dependent audit<br />

on its own. ISO 9000 does not provide this.<br />

A second problem with the ISO 9000 series is its scale.<br />

Production <strong>in</strong> the value-added <strong>wood</strong> products <strong>in</strong>dustry,<br />

unlike commodity products, is extremely varied, mak<strong>in</strong>g it<br />

difficult to impose anyone set of standards. Furthermore,<br />

<strong>in</strong> Canada, most value-added manufactur<strong>in</strong>g plants are<br />

small. ISO 9000 may simply be too big and cost prohibitive<br />

<strong>for</strong> many of these producers to implement.<br />

This research was conducted prior to the release of the<br />

latest ISO 9001:2000 standard. It is <strong>in</strong>terest<strong>in</strong>g to note that<br />

the ISO 9000 <strong>system</strong> has been significantly changed to put<br />

a higher focus on the customer and on measurement and<br />

control techniques, both of which are now required (West<br />

et. al. 1999). However, there is still debate <strong>in</strong> the literature<br />

on whether this new implementation of the standards will<br />

revive <strong>in</strong>terest <strong>in</strong> ISO (Lamprect 1999).<br />

The second model <strong>for</strong> quality assurance is through an<br />

award mechanism, which is to say that companies are<br />

certified based on their ability to meet some predef<strong>in</strong>ed<br />

criteria (usually rated aga<strong>in</strong>st a po<strong>in</strong>t <strong>system</strong>). These<br />

quality awards tend to be country-specific, the most<br />

common examples be<strong>in</strong>g the Malcom Baldridge National<br />

Award <strong>for</strong> Quality <strong>in</strong> the United States, the National<br />

Quality Institute Awards <strong>for</strong> Excellence <strong>in</strong> Canada, the<br />

Dem<strong>in</strong>g Prize <strong>in</strong> Japan, and the European Quality Award<br />

(Nakhai and Neves 1994).<br />

Organizations that apply <strong>for</strong> the award usually write a<br />

detailed self-assessment of their own per<strong>for</strong>mance aga<strong>in</strong>st<br />

the set of criteria <strong>for</strong> the award <strong>in</strong> question. The <strong>process</strong> of<br />

prepar<strong>in</strong>g the self-assessment helps them to better understand<br />

and implement the quality criteria <strong>in</strong> the organization.<br />

The prestigious nature of the awards has been<br />

successful <strong>in</strong> rais<strong>in</strong>g company profiles, and many bus<strong>in</strong>esses<br />

search<strong>in</strong>g <strong>for</strong> a quality management model to <strong>in</strong>crease<br />

their competitiveness have used these criteria as a<br />

guide.<br />

There can be no doubt that awards-based <strong>system</strong>s<br />

serve as excellent promotional and public relations tools<br />

<strong>for</strong> companies lucky enough to receive them. However,<br />

the self-assessment is difficult to prepare and requires a<br />

great deal of <strong>in</strong>itiative and expertise on the part of the<br />

applicant (Blazey 1998). This type of quality program<br />

also does not address the need <strong>for</strong> companies to<br />

improve their organization <strong>cont<strong>in</strong>uous</strong>ly. Certa<strong>in</strong>ly,<br />

they do not address the unique quality challenges<br />

faced by the <strong>wood</strong> <strong>in</strong>dustry with respect to dry<strong>in</strong>g,<br />

<strong>process</strong><strong>in</strong>g and assembly.<br />

The last model <strong>for</strong> quality assurance, and possibly the<br />

best known to consumers, is the <strong>in</strong>dustry-specific <strong>system</strong>.<br />

Essentially, marks or logos specific to a given <strong>in</strong>dustry are<br />

given to companies that have met production and per<strong>for</strong>mance<br />

standards set <strong>for</strong>th by the accredit<strong>in</strong>g agency.<br />

Industry-specific quality assurance marks have ga<strong>in</strong>ed<br />

wide appeal and acceptance <strong>in</strong> the textile and computer<br />

<strong>in</strong>dustries and have been shown to be powerful tools <strong>for</strong><br />

<strong>in</strong>creas<strong>in</strong>g global customer awareness and acceptance. One<br />

need only look at a woolen cloth<strong>in</strong>g label to see arguably<br />

the most well known and successful quality assurance logo—the<br />

omnipresent ‘Woolmark’ which works on behalf<br />

of Australian <strong>wood</strong> producers. This label guarantees consumers<br />

that the article of cloth<strong>in</strong>g is made to exact<strong>in</strong>g and<br />

rigorous quality standards.<br />

Given the success of <strong>in</strong>dustry-specific quality assurance<br />

<strong>system</strong>s and their ability to address the s<strong>in</strong>gular quality<br />

issues <strong>in</strong> a given <strong>in</strong>dustry, the general feel<strong>in</strong>g among<br />

stakeholders <strong>in</strong>volved <strong>in</strong> this research project was that this<br />

was exactly the approach that was required <strong>for</strong> the valueadded<br />

<strong>wood</strong> products sector <strong>in</strong> Canada. The WoodMark<br />

Quality System (WQS) was launched <strong>in</strong> 1999, with the<br />

overarch<strong>in</strong>g aim of stimulat<strong>in</strong>g the Canadian value-added<br />

<strong>wood</strong> products sector through the production and promotion<br />

of high quality <strong>wood</strong> products.<br />

3<br />

Essential factors <strong>for</strong> a successful quality <strong>system</strong><br />

Modern quality <strong>system</strong>s <strong>in</strong> North America have their roots<br />

<strong>in</strong> the quality philosophy and tradition established by<br />

W. Edwards Dem<strong>in</strong>g <strong>in</strong> Japan <strong>in</strong> the 1950s. Dem<strong>in</strong>g’s 14<br />

po<strong>in</strong>ts were the foundation of the development of Total<br />

97


98<br />

Quality Management (TQM), Cont<strong>in</strong>uous Improvement<br />

(CI), and many other quality programs (Dem<strong>in</strong>g 1986).<br />

To be effective, a quality <strong>system</strong> must change the culture<br />

of an organization towards creat<strong>in</strong>g an environment<br />

conducive to th<strong>in</strong>k<strong>in</strong>g, problem solv<strong>in</strong>g and customer<br />

satisfaction. The documentation of standardized work<br />

procedures and implementation of static rules and tools<br />

will not necessarily have this desired effect. However, <strong>in</strong>corporat<strong>in</strong>g<br />

Dem<strong>in</strong>g’s 14 po<strong>in</strong>ts <strong>in</strong>to the way that a company<br />

does bus<strong>in</strong>ess will have a profound effect on the<br />

organization’s culture—a case <strong>in</strong> po<strong>in</strong>t be<strong>in</strong>g the quality<br />

revolution that took place <strong>in</strong> Japan <strong>in</strong> the 1950s and 1960s.<br />

That be<strong>in</strong>g the case, <strong>in</strong> search<strong>in</strong>g <strong>for</strong> a new quality<br />

<strong>system</strong>, the research team looked <strong>for</strong> a <strong>system</strong> that would<br />

cause an organization to visibly change their culture <strong>in</strong> a<br />

manner consistent with Dem<strong>in</strong>g’s 14 po<strong>in</strong>ts. This became<br />

the start<strong>in</strong>g po<strong>in</strong>t <strong>in</strong> the development of the WoodMark<br />

Quality System.<br />

3.1<br />

Importance of management commitment<br />

Dur<strong>in</strong>g the development of the WoodMark Quality System,<br />

the research team saw many examples of quality programs<br />

that failed due to a lack of focus and support from senior<br />

management. For this reason, the WQS starts with a strong<br />

acceptance at the senior management level and a senior<br />

manager must be appo<strong>in</strong>ted to oversee the program.<br />

To be successful, management must commit the f<strong>in</strong>ancial<br />

resources both to the implementation and to the<br />

day-to-day operation of the quality <strong>system</strong>. An organizational<br />

chart and a table of responsibilities is necessary to<br />

show who is responsible <strong>for</strong> the various aspects of the<br />

program.<br />

Management commitment is an important part of all<br />

quality <strong>system</strong>s and must be designed to create constancy<br />

of purpose <strong>in</strong> the organization and set the tone <strong>for</strong> the<br />

quality <strong>system</strong>. This was the first of Dem<strong>in</strong>g’s 14 po<strong>in</strong>ts<br />

(Dem<strong>in</strong>g 1986) and it gives the organization a <strong>for</strong>wardlook<strong>in</strong>g<br />

perspective that it is dedicated to stay <strong>in</strong> bus<strong>in</strong>ess.<br />

3.2<br />

Cont<strong>in</strong>uous <strong>improvement</strong><br />

An effective quality <strong>system</strong> should not be documentation<br />

based, but <strong>in</strong>stead geared toward build<strong>in</strong>g a liv<strong>in</strong>g <strong>system</strong><br />

that <strong>in</strong>volves all employees and cont<strong>in</strong>ually identifies<br />

critical <strong>process</strong>es <strong>in</strong> the organization that need improv<strong>in</strong>g.<br />

The purpose of the quality <strong>system</strong> itself is to put <strong>in</strong> place a<br />

<strong>for</strong>mal structure <strong>for</strong> problem solv<strong>in</strong>g and <strong>improvement</strong>.<br />

Enhanc<strong>in</strong>g communication, build<strong>in</strong>g morale, and teamwork<br />

are central parts of the quality standards. In addition,<br />

measurement and control of <strong>in</strong>-<strong>process</strong> work must be<br />

done on a cont<strong>in</strong>ual basis to provide the <strong>in</strong><strong>for</strong>mation<br />

necessary to understand <strong>process</strong> variability and gauge<br />

<strong>improvement</strong>.<br />

The quality <strong>system</strong> developed <strong>in</strong> this research grew out<br />

of the study of long-term structural problems <strong>in</strong>herent <strong>in</strong><br />

the <strong>wood</strong> products manufactur<strong>in</strong>g <strong>in</strong>dustry. While the<br />

<strong>system</strong> may work <strong>for</strong> other <strong>in</strong>dustries, it is specially designed<br />

<strong>for</strong> the <strong>wood</strong> <strong>in</strong>dustry. The consultants that assist <strong>in</strong><br />

the implementation of the <strong>system</strong> must be knowledgeable<br />

about the <strong>in</strong>dustry, as must the auditors.<br />

3.3<br />

Customer <strong>in</strong>put<br />

The bus<strong>in</strong>ess <strong>process</strong> starts with the customer. Because of<br />

this, consumer research is critical to the success and<br />

growth of the organization. Customer feedback provides<br />

the <strong>in</strong><strong>for</strong>mation required to determ<strong>in</strong>e what sorts of<br />

questions to ask. Consequently, an effective quality <strong>system</strong><br />

must require that the organization obta<strong>in</strong> feedback from<br />

customers and use this <strong>in</strong><strong>for</strong>mation to help create the<br />

quality <strong>improvement</strong> plan.<br />

Repeatedly <strong>in</strong> the development of the WQS, the research<br />

team talked to plant workers who did not even<br />

know who their customers were, much less what their<br />

specific issues were. Overall, it was found out that plant<br />

workers, who were familiar with actual customers understood<br />

the reasons beh<strong>in</strong>d the quality procedures and knew<br />

what to look <strong>for</strong> on the production l<strong>in</strong>e. A simple acknowledgement<br />

of this can make a tremendous difference<br />

<strong>in</strong> employee motivation and morale.<br />

3.4<br />

Effective use of staff time<br />

Effectiveness means that an organization is work<strong>in</strong>g on the<br />

right th<strong>in</strong>gs to reduce quality costs. It is difficult <strong>for</strong> a<br />

quality <strong>system</strong> or an auditor to determ<strong>in</strong>e which <strong>process</strong>es<br />

<strong>in</strong> the plant contribute most to quality costs. This must be<br />

done by the organization itself, <strong>in</strong> consultation with their<br />

customers and suppliers.<br />

The heart of a quality <strong>improvement</strong> <strong>system</strong> is <strong>in</strong> the<br />

constant def<strong>in</strong>ition, evaluation, and reevaluation of the<br />

<strong>process</strong>es <strong>in</strong> the plant. It is vitally important that everyone<br />

<strong>in</strong> the plant is <strong>in</strong>volved <strong>in</strong> this activity. Senior management<br />

is responsible <strong>for</strong> sett<strong>in</strong>g the broad quality goals and the<br />

policies that drive the <strong>system</strong>. This sets the overall climate<br />

<strong>for</strong> quality <strong>improvement</strong> <strong>in</strong> the company. Management<br />

must periodically conduct an <strong>in</strong>ternal review of the WQS<br />

to gauge its effectiveness <strong>in</strong> meet<strong>in</strong>g the organization’s<br />

quality goals.<br />

Senior management should collaborate with the quality<br />

manager and the production managers to develop procedures<br />

<strong>for</strong> determ<strong>in</strong><strong>in</strong>g customer satisfaction. Interdiscipl<strong>in</strong>ary<br />

quality teams should be established to act on<br />

opportunities. The quality teams def<strong>in</strong>e the critical areas<br />

based on both management’s quality policies and feedback<br />

from the customer. They help to identify opportunities <strong>for</strong><br />

<strong>improvement</strong> which, <strong>in</strong> turn, means that everyone <strong>in</strong> the<br />

organization is <strong>in</strong>volved and that communication is improved.<br />

At the same time, the teams must establish<br />

benchmark<strong>in</strong>g procedures to determ<strong>in</strong>e the effectiveness<br />

of their quality <strong>improvement</strong> program. Together, these<br />

ideas are <strong>in</strong>tegrated to work as an expanded Dem<strong>in</strong>g Cycle,<br />

shown <strong>in</strong> Fig. 1.<br />

3.5<br />

Employee <strong>in</strong>volvement<br />

A liv<strong>in</strong>g quality <strong>system</strong> <strong>in</strong>volves everyone <strong>in</strong> the<br />

organization. To get everyone <strong>in</strong>volved, a proactive<br />

approach must be taken. For many years, plant floor<br />

workers <strong>in</strong> the <strong>wood</strong> <strong>in</strong>dustry have been told th<strong>in</strong>gs like,<br />

‘‘we don’t pay you to th<strong>in</strong>k’’, and ‘‘if it a<strong>in</strong>’t broke don’t


99<br />

Fig. 1. Cont<strong>in</strong>uous <strong>improvement</strong> cycle of<br />

the WoodMark Quality System (WQS)<br />

Bild 1. Zyklus der ständigen Verbesserung<br />

des Holz-Qualitäts-Systems (WQS)<br />

fix it’’. An atmosphere of mutual respect must be created<br />

to get people to fully contribute to the <strong>improvement</strong><br />

program.<br />

The <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> cycle shown <strong>in</strong> Fig. 1 can<br />

be used to focus everyone <strong>in</strong> the plant on def<strong>in</strong><strong>in</strong>g and<br />

improv<strong>in</strong>g critical <strong>process</strong>es and supplies. It is very important<br />

that the production supervisors and plant floor<br />

workers are actively <strong>in</strong>volved <strong>in</strong> establish<strong>in</strong>g the critical<br />

<strong>process</strong>es through participation on the quality <strong>improvement</strong><br />

teams. This overcomes much of the resistance often<br />

encountered <strong>in</strong> implement<strong>in</strong>g <strong>process</strong> <strong>improvement</strong><br />

methods. As <strong>improvement</strong>s <strong>in</strong> the organization are made,<br />

the critical <strong>process</strong>es are constantly be<strong>in</strong>g redef<strong>in</strong>ed.<br />

Creative bra<strong>in</strong>storm<strong>in</strong>g is one of the best tools to promote<br />

mutual respect. When facilitated properly, there is<br />

more listen<strong>in</strong>g than talk<strong>in</strong>g, and people start to see each<br />

other as creative and <strong>in</strong>telligent workers, critical to the<br />

success of the firm. Creative bra<strong>in</strong>storm<strong>in</strong>g is an open<br />

<strong>process</strong> and everyone can clearly see where ideas are<br />

com<strong>in</strong>g from—as a result there is less reluctance to<br />

change. Workers feel like they are part of the th<strong>in</strong>k<strong>in</strong>g part<br />

of the organization and their morale improves.<br />

4<br />

The WoodMark quality <strong>system</strong><br />

The quality pr<strong>in</strong>ciples outl<strong>in</strong>ed <strong>in</strong> the section above were<br />

organized <strong>in</strong>to seven standards consist<strong>in</strong>g of thirty<br />

elements. The result<strong>in</strong>g quality <strong>system</strong> is called the<br />

WoodMark Quality System. A diagram of the complete<br />

<strong>system</strong> is shown <strong>in</strong> Table 2. There were two ma<strong>in</strong> criteria<br />

<strong>for</strong> success: 1) that the <strong>system</strong> can be fully implemented<br />

with<strong>in</strong> six months or less; and 2) that the implementation<br />

phase of the quality <strong>system</strong> would show immediate benefits<br />

by reduc<strong>in</strong>g quality costs and improv<strong>in</strong>g morale. A<br />

brief summary of the quality standards follows. A more<br />

complete description of the standards can be obta<strong>in</strong>ed<br />

from the authors upon request.<br />

4.1<br />

Summary of the seven quality standards<br />

4.1.1<br />

Standard 1—Management commitment<br />

Standard 1 provides assurance that senior management is<br />

actively <strong>in</strong>volved and supportive of the quality <strong>system</strong>. A<br />

representative of senior management is responsible <strong>for</strong><br />

sett<strong>in</strong>g the organization’s quality policies and goals and<br />

the Quality Manager is responsible <strong>for</strong> see<strong>in</strong>g that the<br />

<strong>system</strong> responds to those priorities. Management must<br />

conduct an annual <strong>in</strong>ternal review of the quality <strong>system</strong>.<br />

Improvements <strong>in</strong> policies and responsibilities are made <strong>in</strong><br />

response to the review, if necessary.<br />

4.1.2<br />

Standard 2—Quality plan<br />

Standard 2 requires that the company documents the<br />

quality <strong>system</strong> and has a mechanism <strong>for</strong> <strong>in</strong><strong>for</strong>mation dissem<strong>in</strong>ation<br />

to ensure that charts and graphs used <strong>for</strong><br />

quality <strong>improvement</strong> are available to all plant workers.<br />

Additionally, a <strong>system</strong> must be established <strong>for</strong> controll<strong>in</strong>g<br />

the quality records. A manual describ<strong>in</strong>g the quality plan<br />

must be written that expla<strong>in</strong>s the details of the quality<br />

<strong>system</strong>. The manual should conta<strong>in</strong> detailed <strong>in</strong><strong>for</strong>mation<br />

on how data is collected, analyzed and used <strong>in</strong> the quality<br />

<strong>system</strong>. The auditors must ensure that employees fully<br />

understand the <strong>in</strong><strong>for</strong>mation that is provided with respect<br />

to the quality <strong>system</strong>.<br />

4.1.3<br />

Standard 3—Inspection of <strong>in</strong>com<strong>in</strong>g material<br />

Standard 3 implements a <strong>system</strong> <strong>for</strong> acceptance test<strong>in</strong>g of<br />

critical supplies purchased by the organization. The acceptance<br />

test<strong>in</strong>g procedures must be tied to <strong>for</strong>mal criteria<br />

used on purchase orders and contracts. A supplier rat<strong>in</strong>g<br />

<strong>system</strong> based on past per<strong>for</strong>mance is then used to rate


100<br />

Table 2. Organization of standards and elements of theWoodMark Quality System (WQS)<br />

Tabelle 2. Organisation und Standards des Holz-Qualitäts-Systems (WQS)<br />

Standard Standard 1 Standard 2 Standard 3 Standard 4 Standard 5 Standard 6 Standard 7<br />

Traceability Tra<strong>in</strong><strong>in</strong>g Cont<strong>in</strong>uous<br />

Improvement<br />

Measurement of<br />

<strong>in</strong>-<strong>process</strong> work<br />

Quality Plan Inspection of<br />

Incom<strong>in</strong>g Material<br />

Management<br />

Commitment<br />

Ensure that problems<br />

and opportunities<br />

<strong>for</strong> <strong>improvement</strong> are<br />

<strong>cont<strong>in</strong>uous</strong>ly addressed<br />

and resolved<br />

Ensure that all<br />

employees are fully<br />

tra<strong>in</strong>ed and capable<br />

to per<strong>for</strong>m their<br />

duties<br />

Ensure that material<br />

is traceable from<br />

<strong>in</strong>com<strong>in</strong>g material<br />

to shipped product<br />

Ensure that all work is<br />

per<strong>for</strong>med accord<strong>in</strong>g<br />

to standards to reduce<br />

variation<br />

Ensure that all<br />

material used <strong>in</strong><br />

production meet<br />

the set standards<br />

Plan and document<br />

the implementation<br />

of the quality <strong>system</strong><br />

Purpose Confirm that top<br />

management<br />

is committed<br />

Senior Management,<br />

QM, Leadhands<br />

Senior Management,<br />

HR, Leadhands & QM<br />

Production Manager<br />

&QM<br />

Senior Management Quality Manager (QM) Purchas<strong>in</strong>g& QM Production Manager<br />

&QM<br />

Who is<br />

responsible<br />

7.1 Establish quality<br />

teams determ<strong>in</strong>e<br />

and how they<br />

function<br />

6.1 Establish policies<br />

<strong>for</strong> employee<br />

career development<br />

and tra<strong>in</strong><strong>in</strong>g<br />

5.1 Implement an identification<br />

<strong>system</strong><br />

<strong>for</strong> mach<strong>in</strong>es<br />

and equipment<br />

4.1 Create a general<br />

<strong>process</strong> flowchart<br />

and a facility<br />

layout<br />

3.1 Create procedures<br />

& standards <strong>for</strong><br />

acceptance test<strong>in</strong>g<br />

critical supplies<br />

2.1 Createa quality manual<br />

and determ<strong>in</strong>e structure<br />

<strong>for</strong> handbook & critical<br />

work procedures<br />

Elements1.1 Appo<strong>in</strong>t responsible<br />

<strong>in</strong>dividual<br />

<strong>in</strong> senior<br />

management<br />

7.2 Use bra<strong>in</strong>storm<strong>in</strong>g<br />

to determ<strong>in</strong>e critical<br />

areas of problems<br />

and opportunities<br />

<strong>for</strong> <strong>improvement</strong><br />

6.2 Determ<strong>in</strong>e specific<br />

tra<strong>in</strong><strong>in</strong>g requirements<br />

<strong>for</strong> the<br />

WQS and<br />

Critical Processes<br />

5.2 Implement an identification<br />

<strong>system</strong><br />

<strong>for</strong> track<strong>in</strong>g orders<br />

through the plant<br />

4.2 Create <strong>process</strong><br />

flowcharts <strong>for</strong><br />

critical <strong>process</strong>es<br />

3.2 Establish contracts<br />

with per<strong>for</strong>mance<br />

criteria <strong>for</strong> critical<br />

supplies<br />

2.2 Create templates of<br />

data collection sheets,<br />

quality charts and<br />

related <strong>in</strong>fo<br />

1.2 Def<strong>in</strong>ea budget<br />

<strong>for</strong> the WQS<br />

7.3 Determ<strong>in</strong>e<br />

customer<br />

satisfaction<br />

6.3 Establish tra<strong>in</strong><strong>in</strong>g<br />

records and<br />

ma<strong>in</strong>ta<strong>in</strong> tra<strong>in</strong><strong>in</strong>g<br />

documents<br />

5.3 Implement track<strong>in</strong>g<br />

<strong>system</strong> <strong>for</strong> parts<br />

flow<strong>in</strong>g through<br />

critical areas<br />

4.3 Create work<br />

procedures <strong>for</strong><br />

critical <strong>process</strong>es<br />

3.3 Implement per<strong>for</strong>mance<br />

checklists<br />

and procedures<br />

<strong>for</strong> select<strong>in</strong>g<br />

suppliers<br />

2.3 Create a <strong>system</strong> <strong>for</strong><br />

dissem<strong>in</strong>ation of<br />

<strong>in</strong><strong>for</strong>mation<br />

1.3 Appo<strong>in</strong>t Quality<br />

Manager (QM)<br />

7.4 Acton the<br />

opportunities<br />

<strong>for</strong> <strong>improvement</strong><br />

4.4 Apply SPC tools <strong>for</strong><br />

critical <strong>process</strong>es<br />

2.4 Createa <strong>system</strong> <strong>for</strong><br />

stor<strong>in</strong>g and ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g<br />

quality documents<br />

1.4 Develop quality<br />

policies and<br />

broad quality<br />

goals<br />

7.5 Develop goals and<br />

benchmark <strong>for</strong> <strong>in</strong><strong>process</strong><br />

<strong>improvement</strong><br />

4.5 Control noncon<strong>for</strong>m<strong>in</strong>g<br />

products<br />

1.5 Create organizational<br />

flow chart<br />

& table of<br />

responsibilities<br />

4.6 Test and control<br />

measur<strong>in</strong>g tools<br />

1.6 Conduct annual<br />

<strong>in</strong>ternal review<br />

of the WQS


suppliers. While these are usually standard bus<strong>in</strong>ess<br />

practices <strong>in</strong> most sectors, they were added to the WQS,<br />

because small and medium sized <strong>wood</strong> producers typically<br />

have <strong>in</strong>adequate <strong>system</strong>s <strong>in</strong> place.<br />

4.1.4<br />

Standard 4—Measurement and control of <strong>in</strong>-<strong>process</strong> work<br />

Standard 4 is the strongest standard <strong>in</strong> the WQS. It is not<br />

necessary to have written work procedures <strong>for</strong> all <strong>process</strong>es<br />

<strong>in</strong> the plant, but they are required <strong>for</strong> the critical<br />

<strong>process</strong>es. The company must apply SPC tools to these<br />

critical <strong>process</strong>es. Standard 4 also requires that a <strong>system</strong> be<br />

implemented to properly label and isolate non-con<strong>for</strong>m<strong>in</strong>g<br />

products found <strong>in</strong> the <strong>in</strong>spection <strong>process</strong>. Additionally,<br />

very sensitive measur<strong>in</strong>g tools are often used <strong>for</strong> quality<br />

control work <strong>in</strong> the <strong>wood</strong> <strong>in</strong>dustry, such as moisture meters<br />

and micrometers. These tools must be labeled, regularly<br />

calibrated, and tested and good records must be kept<br />

on their status.<br />

4.1.5<br />

Standard 5—Traceability<br />

Product traceability is becom<strong>in</strong>g an important issue <strong>in</strong> the<br />

<strong>wood</strong> products <strong>in</strong>dustry <strong>for</strong> several reasons. First, due to<br />

<strong>in</strong>ternational environmental standards, it is becom<strong>in</strong>g <strong>in</strong>creas<strong>in</strong>gly<br />

important to produce <strong>wood</strong> products from raw<br />

materials that orig<strong>in</strong>ated from susta<strong>in</strong>ably managed <strong>for</strong>ests—many<br />

environmental certification <strong>system</strong>s currently<br />

provide this assurance. Secondly, many causes of scrap<br />

and rework orig<strong>in</strong>ate from poor raw material quality or<br />

problems <strong>in</strong> an earlier <strong>process</strong> step. To successfully identify<br />

the root causes of problems, it is often necessary to<br />

trace the product back to an earlier <strong>process</strong>.<br />

This standard ensures that a <strong>process</strong> is <strong>in</strong> place to track<br />

orders and parts through the plant. This <strong>system</strong> should be<br />

designed so that parts flow<strong>in</strong>g through critical <strong>process</strong>es<br />

can be traced back to their orig<strong>in</strong>. To aid <strong>in</strong> track<strong>in</strong>g, an<br />

identification <strong>system</strong> must be created <strong>for</strong> all mach<strong>in</strong>es and<br />

equipment <strong>in</strong> the plant.<br />

4.1.6<br />

Standard 6—Tra<strong>in</strong><strong>in</strong>g<br />

No quality <strong>system</strong> can function without proper tra<strong>in</strong><strong>in</strong>g.<br />

Standard 6 ensures that tra<strong>in</strong><strong>in</strong>g is structured, <strong>cont<strong>in</strong>uous</strong><br />

and part of the career path development of the employees.<br />

Tra<strong>in</strong><strong>in</strong>g is designed to familiarize everyone with the WQS<br />

so that they can participate <strong>in</strong> the <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong><br />

activities. It also gives the organization a <strong>for</strong>wardlook<strong>in</strong>g<br />

and long-term approach to human resources development.<br />

This has been sadly lack<strong>in</strong>g <strong>in</strong> the secondary<br />

<strong>wood</strong> <strong>process</strong><strong>in</strong>g <strong>in</strong>dustry.<br />

4.1.7<br />

Standard 7—Cont<strong>in</strong>uous <strong>improvement</strong><br />

Standard 7 is the heart of the WQS and it works hand <strong>in</strong><br />

hand with the other six standards. This standard requires<br />

that a method <strong>for</strong> the creat<strong>in</strong>g quality teams be established.<br />

The quality teams function to def<strong>in</strong>e the critical <strong>process</strong>es<br />

and devise methods <strong>for</strong> reduc<strong>in</strong>g variation. Creative<br />

bra<strong>in</strong>storm<strong>in</strong>g is the key tool used to promote employee<br />

<strong>in</strong>volvement, promote mutual respect, and help drive out<br />

fear (a key po<strong>in</strong>t <strong>in</strong> Dem<strong>in</strong>g’s treatise). Standard 7 also<br />

requires the implementation of methods <strong>for</strong> determ<strong>in</strong><strong>in</strong>g<br />

customer satisfaction, and that this <strong>in</strong><strong>for</strong>mation must be<br />

made available to the relevant quality teams. F<strong>in</strong>ally,<br />

Standard 7 requires that a benchmark<strong>in</strong>g <strong>system</strong> be established<br />

<strong>for</strong> gaug<strong>in</strong>g the long-term effectiveness of the<br />

WQS. This ensures that the quality <strong>system</strong> itself undergoes<br />

<strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong>.<br />

4.2<br />

Implementation of the <strong>system</strong><br />

To date, two secondary <strong>wood</strong> products companies, both<br />

located <strong>in</strong> the Okanagan valley of British Columbia, have<br />

been certified by the WoodMark Quality System: a largescale<br />

ready-to-assemble furniture plant and a mediumscale<br />

cab<strong>in</strong>etry plant. These pilot companies were considered<br />

‘test cases’ <strong>for</strong> the purposes of assess<strong>in</strong>g the challenges<br />

of apply<strong>in</strong>g a quality assurance <strong>system</strong> <strong>in</strong> an<br />

<strong>in</strong>dustrial context and the potential benefits that could be<br />

accrued by companies implement<strong>in</strong>g such <strong>system</strong>s.<br />

While it is too early to see the ‘bottom-l<strong>in</strong>e’ results of<br />

the WQS, it is clear that both companies have benefited<br />

from the <strong>process</strong>. The WoodMark logo has proven to be a<br />

successful market<strong>in</strong>g tool <strong>for</strong> promot<strong>in</strong>g each company’s<br />

respective products to far-reach<strong>in</strong>g customers. In both<br />

cases, the number of parts required to manufacture f<strong>in</strong>ished<br />

products and the number of waste parts/rejects have<br />

been reduced considerably. Perhaps, most importantly,<br />

each company has now effectively created a ‘quality culture’<br />

with<strong>in</strong> the organization that did not exist prior to<br />

certification. Check sheets are seen at every critical mach<strong>in</strong>e<br />

center and the focus of l<strong>in</strong>e employees has shifted<br />

from production to preventative action as a means of reduc<strong>in</strong>g<br />

non-con<strong>for</strong>mities. When quality problems arise,<br />

employees and management <strong>for</strong>m bra<strong>in</strong>storm<strong>in</strong>g teams to<br />

offer up solutions, with the focus of these discussions<br />

usually be<strong>in</strong>g on <strong>cont<strong>in</strong>uous</strong> <strong>improvement</strong> and customer<br />

requirements.<br />

Ongo<strong>in</strong>g audits have decisively shown that the above<br />

activities have cont<strong>in</strong>ued and have become an <strong>in</strong>tegral<br />

means of conduct<strong>in</strong>g bus<strong>in</strong>ess <strong>for</strong> these two secondary<br />

<strong>wood</strong> producers. Lastly, it should be noted that both<br />

companies feel that the WQS has taken them most, if not<br />

all of the way, to ISO 9000 certification. However, at this<br />

time, they feel no need to register <strong>for</strong> this program.<br />

5<br />

Summary<br />

The development of the WoodMark Quality System<br />

represents the culm<strong>in</strong>ation of a five-year research project<br />

supported by <strong>in</strong>dustry, government and academia. Currently,<br />

the researchers are putt<strong>in</strong>g a network of consultants<br />

and auditors <strong>in</strong> place <strong>in</strong> order to have a wider reach<br />

throughout the Canadian (and possibly the North American)<br />

<strong>wood</strong> products sector. These experts must have an<br />

understand<strong>in</strong>g of the quality challenges specific to the<br />

<strong>wood</strong> <strong>in</strong>dustry and will help companies to implement the<br />

WQS and become certified. Any company that is certified<br />

by the WoodMark Quality System has the right to bare the<br />

dist<strong>in</strong>ctive WQS logo on their products and promotional<br />

materials.<br />

101


102<br />

References<br />

Blazey ML (1998) Insights <strong>in</strong>to organizational self-assessments.<br />

Quality Progress 31(10): 47–52<br />

Clements RB (1993) Quality Manager’s Complete Guide to ISO 9000.<br />

Prentice Hall. Engle<strong>wood</strong> Cliffs, NJ. USA ISBN: 0–13–017534-X<br />

Dem<strong>in</strong>g WE (1986) Out of the Crisis. Massachusetts Institute of<br />

Technology, Center <strong>for</strong> Advanced Eng<strong>in</strong>eer<strong>in</strong>g Study. Cambridge,<br />

Mass. ISBN: 0911379010<br />

Industry Canada (2001) Website: http://strategis.ic.gc.ca/ (based on<br />

1995 Statistics Canada data)<br />

Kozak RA and Maness TC (2001) Quality assurance <strong>for</strong> value-added<br />

<strong>wood</strong> producers <strong>in</strong> British Columbia. Forest Prod. J. 51(6): 47–55<br />

Lamprect J (1999) Is ISO 9001:2000 the beg<strong>in</strong>n<strong>in</strong>g or the end? Quality<br />

Progress 32(7): 47–52<br />

Nakhai B, Neves JS (1994) The Dem<strong>in</strong>g, Baldridge and European<br />

Quality Awards. Quality Progress 27(4): 33–36<br />

Statistics Canada (1996) Catalogue No. 15–203, 1996<br />

Wahl A, Cohen DH, Kozak RA, Gaston C (1999) The Japanese Market<br />

<strong>for</strong> Wood Floor<strong>in</strong>g and Wood W<strong>in</strong>dows. For<strong>in</strong>tek Canada Corp. Report,<br />

prepared <strong>for</strong> Forest Renewal BC, Vancouver, British Columbia<br />

West J, Cianfrani CA, Tsiakals JJ (1999) ISO 9000:2000: A shift <strong>in</strong><br />

focus. Quality Progress 32(11): 100–102<br />

Wilson B, Stennes B, Wang S (1999) An Exam<strong>in</strong>ation of Secondary<br />

Manufactur<strong>in</strong>g <strong>in</strong> British Columbia: Structure, Significance and<br />

Trends. Canadian Forestry Service, Industry Trade and Economics.<br />

Work<strong>in</strong>g Paper 99.02, Victoria, British Columbia 32 pp

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