2013 Bank Book - Tanning Supplies Unlimited

Salon Business Resources
2013 Training Tools
For 2013 Australian Gold, California Tan, Designer Skin, and Swedish Beauty,
Brands, offer the following training tools.
• Brand Brochures
• Flash Cards
• Product Charts
• Product Manuals
Brand Brochures:
Brand Brochures provide quick “Need to Know” information at your fingertips! Whether you are
a veteran in the tanning industry or just started yesterday, 50-60% of your customers will buy
products based on the few key points clearly outlined in these individual brand brochures.
“Need to Know” - The basic information: Name, Lotion, Category, Fragrance
Flash Cards
Flash Cards are great tools to have if you or your customer is looking for more detailed
information. We consider this tool to be the “Nice to Know” information that will guide you through
product features and benefits.
“Nice to Know” - Detail Information: Basic information, plus more detailed product knowledge like
skincare levels and bronzing technologies.
Product Charts:
Product Charts give a quick reference of all products currently offered by all brands. This quick
reference tool shows each product, a short description, fragrance, MSRP and cost per Session.
“Cost Per Session” breaks down how much a tanner would spend per session when purchasing a
whole bottle, giving the opportunity to sell whole bottles versus samples.
Product Manuals:
The product guide is the “Where to Go” complete source of information. The guide answers these
four questions:
What It Is (Basic Information)
What It Does (Detail Information)
How It Does It (Complete Information)
Did You Know (Insider Product tips)
The product manual also contains a complete ingredient glossary of all the Australian Gold,
California Tan, Designer Skin, and Swedish Beauty products.
“Where to Go” - Complete Information: Basic and detail information, plus complete guide to
products, including ingredients, definitions, philosophy of brand, fun facts and how the products
are engineered.
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