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16 C o l l e g e o f B u s i n e s s A d m i n i s t r a t i o n Points of Pride Melanie Bergeron IAC appoints Rivers as CEO of Entertainment Publications InterActiveCorp (IAC) recently announced that MaryAnn Rivers, ’88, has been appointed chief executive officer of Entertainment Publications Inc. “MaryAnn Rivers has had outstanding success building and running multimillion dollar direct-marketing and couponing businesses,” said Doug Lebda, president and COO of IAC. “Her track record of leading highperformance sales and marketing organizations and her vision for growing EPI’s business make her the right choice to lead the company.” “The potential to build on the tremendous brand equity of the Entertainment and Sally Foster brands is enormous,” said Rivers. “Technology is creating significant shifts in the way consumers buy products and make entertainment, travel, and dining decisions, but one constant remains: people always want the best value. I look forward to finding engaging and interactive ways to further provide that value to consumers, and in so doing, driving a significant return on investment for our partners.” Rivers previously served as vice president of business development and product management at Valassis, a $1.1 billion marketing services company, where she was responsible for managing the company’s integrated marketing portfolio of products and developing new products and services. Bergeron receives national recognition Melanie Bergeron, ’84, received an Outstanding Alumni Award from the National Chapter of Phi Chi Theta for her contributions to the fraternity and CBA and CMU. Bergeron is the president and COO of Two Men and a Truck International in Lansing, Michigan and was the keynote speaker for CBA Dialogue Days in 2004. MaryAnn Rivers P.M.B.A. launches in Detroit CBA recently began a new era in graduate programs when students in the Professional M.B.A. (P.M.B.A.) program met for the first time in Livonia. Twenty-eight students from diverse backgrounds, both culturally and professionally, have committed to the P.M.B.A. that requires them to have at least four years of work experience, to have employer support for undertaking an advanced degree in a lock-step (cohort) program, and to complete advanced managerial study in 18 months. “I am really excited about teaching this group of students who bring such a wide variety of skills and knowledge to the class. The discussions in this class will be dynamic and energizing,” said Monica Holmes, M.B.A. program director. The program is delivered in a hybrid format of both faceto-face classroom experiences and course material and information available to students through digital technology. A unique concentration called the Value Driven Organization was created to add value to the student’s M.B.A. experience. In addition, an M.B.A. project requires each student to solve a business problem or complete a specialized project for his or her employer. The program was purposefully designed to be attractive to the student as well as his or her employer, who may be providing tuition support.
Gift offers revved up business experience to CMU students With a generous gift and a creative business project in mind, a Detroit-area business owner had 12 CMU students focusing not on homework but on motorcycles and power sports this year. The students weren’t riding the 10 Harley-Davidson motorcycles, snowmobiles, and all-terrain vehicles donated by Tom Celani to CBA; they marketed and auctioned them. Celani, owner and president of Motor City Harley- Davidson of Farmington Hills and Motor City Power Sports of Bloomfield Hills, developed the program so that his donation to CBA would create a real-world business experience for students at CMU. The proceeds from the auction will be invested into a portfolio, which also will be managed by the students to fund a student venture capital business plan competition. This is the second donation from Celani, who began the program in 2005 with a donation of Harley-Davidson and Buell motorcycles. From left, CBA students Jenna Bailey, Vicki Sikorski, Cody Baker, Jacob Gabrielson, Jared Myslivec, Danielle Leach, and Chong Tao (on motorcycle) prepare to market products donated from Motor City Harley-Davidson with the help of some company representatives. Experience, technology drive new associate dean Years in CBA key to success Monica Holmes may be new to her position as associate dean of the College of Business Administration, but she is not a new face to the college. Holmes joined CMU as a faculty member in the business information systems department in 1995 and has Monica C. Holmes served as chair of the business information systems department for the past six years. “Monica brings an excellent skill set to this position,” said CBA Dean Mike Fields. “This college is poised to move into an outstanding period in its history. Monica will play an important role in helping the college reach the next level.” As associate dean, Holmes will drive technology initiatives, oversee the graduate programs for the college, serve as program director for the Master of Business Administration program, and lead the college’s international programs and initiatives. Technology initiatives move college forward The college’s Six Sigma and SAP initiatives will be a major focus for Holmes. Six Sigma is a disciplined, datadriven approach and methodology for eliminating defects in any process. SAP applications provide the capability to manage financial, asset, and cost accounting, production operations and materials, personnel, plants, and archived documents. “Monica’s background in Six Sigma and SAP makes her a logical choice for this position,” Fields said. “Her thorough understanding in these areas will help CBA to grow these initiatives in the marketplace. This is a very important step in the growth of the college.” MBA program to receive a facelift With the assistance of the faculty, Holmes will help the dean incorporate his vision for the M.B.A. program. “My No. 1 goal is to work with CBA faculty to come up with a rigorous M.B.A. program that delivers value to both employers and students,” Holmes said. Holmes plans to grow the M.B.A. program to the size it was a few years ago by strengthening CMU’s investment in SAP for classrooms as well as using Six Sigma as the quality methodology of choice. 11
Page 1 and 2: Exchange College of Business Admini
Page 3 and 4: Editorial Board D. Michael Fields D
Page 5 and 6: ‘Believe me, there is a new thing
Page 7 and 8: New undergraduate real estate progr
Page 9 and 10: eps forward “So often, businesspe
Page 11 and 12: Alliant Techsystems CIO Karen Kirwa
Page 13 and 14: awards , commitment Alumni Commitme
Page 15: CBA remembers Don McBane and James
Page 19 and 20: e seeds “While the college is thr
Page 21 and 22: July ’06 July ’05 July ’04 Ju
Page 23 and 24: Harley S. Green ‘87 Robert ‘84,
Page 25 and 26: Terrance ‘66 and Margaret Lindber
Page 27 and 28: Eleanor M. Evangelides ‘87 Glenn
Page 29: Tad Vernel Roberson ‘58 Michael S
Page 32 and 33: 1 Daniel Beaudoin graduated with a
Page 34: 4 1 Wendy Foss graduated with a B.S

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