of experience A world - Central Michigan University
of experience A world - Central Michigan University
of experience A world - Central Michigan University
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eps forward<br />
“So <strong>of</strong>ten, businesspeople need to look deeper into a<br />
problem; the quick and superficial material that abounds<br />
simply doesn’t solve their complex problem,” said<br />
Shaffer. “They usually don’t think to access the university<br />
because there really is no easy way to do this. Now, with<br />
these new institutes, a businessperson has easy access<br />
to all appropriate resources.”<br />
Fields and Shaffer envision harnessing the talents <strong>of</strong><br />
CBA’s 81 full-time faculty members, most <strong>of</strong> whom hold<br />
Ph.Ds, are actively publishing, and are highly regarded in<br />
their fields.<br />
“My perspective is that the renewal <strong>of</strong> <strong>Michigan</strong>’s<br />
economy is going to be accomplished through small and<br />
medium-sized businesses, and we are going to be an<br />
important player in that effort,” Fields said.<br />
CMU can help your business<br />
Does your business need training,<br />
development, or consulting?<br />
Contact: Claudette Shaffer, Training and<br />
Development Institute director<br />
Phone: (989) 774-2308<br />
E-mail: claudette.shaffer@cmich.edu<br />
www.cba.cmich.edu/tdi<br />
Contact: Charles Burke, Partnership for<br />
Competitive Advantage director<br />
Phone: (989) 774-2360<br />
E-mail: burke1cr@cmich.edu<br />
Claudette Shaffer<br />
Charles Burke<br />
Meet Claudette Shaffer, director <strong>of</strong> the<br />
Training and Development Institute<br />
An extensive background in marketing and human<br />
resources partnered with an enthusiastic business<br />
outlook make Claudette Shaffer the ideal director for<br />
the new Training and Development Institute.<br />
“I am especially interested in this position because<br />
<strong>of</strong> the strong support CBA is demonstrating to the<br />
business community,” said Shaffer. “I have long felt the<br />
knowledge and expertise <strong>of</strong> a university community are<br />
underutilized when it comes to business.”<br />
Before joining CMU, Shaffer held positions with<br />
LaBelle Management, Northwestern Bell Telephone<br />
Company, and Hyatt Hotels Corporation.<br />
Meet Charles Burke, director<br />
<strong>of</strong> Partnership for a<br />
Competitive Advantage<br />
Charles Burke will apply years <strong>of</strong> <strong>experience</strong> and<br />
strong leadership skills to build and grow Partnership<br />
for a Competitive Advantage at CMU. Burke has spent<br />
years in consulting with very small or raw start-up<br />
biotech firms.<br />
“Three things will drive this program: superior people<br />
and teams, quality product, and having fun,” said Burke.<br />
“When I can generate an environment where these<br />
three pieces fall into place, the program will succeed.”
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