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Image and message are fundamental aspects in fashion brand communication.<br />
this course analyses the most important advertising campaigns in the luxury and mass-market fashion<br />
sectors, thus defining the principles of modern communication.<br />
furthermore, we explore the necessary tools needed to better define a contemporary fashion advertising<br />
message: colour sense, photography, styling and visual perception.<br />
Week 1<br />
concept overview: the meaning of an advertising message and how to recognise it through the critical<br />
analysis of fashion campaigns.<br />
style trends: study of graphic and colour trends in contemporary fashion communication.<br />
Week 2<br />
fashion photography and fashion communication: study of image and styling in contemporary photography<br />
and their application in fashion advertising.<br />
workshop: quick creative exercises aimed at harmonising advertising campaigns, aesthetic sense and visual<br />
perception.<br />
Week 3<br />
final project: definition, development and creation of a fashion communication campaign through the<br />
analysis of all its elments.<br />
discussion and final evaluation of the project.<br />
Fashion Advertising<br />
milano london<br />
Short Courses<br />
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Fashion Advertising<br />
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17 _
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