Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
�is course will give you the opportunity to discover the techniques of visual merchandising and<br />
visual display in order to maximise the pro�tability of a display or of a store.<br />
additionally you will learn the concepts of customer experience necessary to create a unique buying engagement<br />
for every customer.<br />
Week 1<br />
merchandising techniques: emotional visual and organisational visual.<br />
visual elements of communication outside the retail store: location, analysis of the external sign, the façade,<br />
accesses and windows (distinguishing between commercial, prestigious and advertising).<br />
focus on window displays: research and tools to create windows.<br />
project 1 - merchandising book.<br />
the guidelines: uses and purposes.<br />
Week 2<br />
layout of a retail point.<br />
elements of visual communication within the shop: analysis of the area, space assignment according to<br />
sales objectives.<br />
identify the ideal consumer path, product and equipment display.<br />
giving importance to product grouping.<br />
project 2 - merchandising book.<br />
the shop: image and window display.<br />
Week 3<br />
display techniques.<br />
walls: research and creation techniques.<br />
levels of displaying, sales and analysis of the “reading” process from the consumer side.<br />
vertical and horizontal display: meaning and creation criterias.<br />
the costumer loyalty, after selling techniques and focus on the overall “customer experience”.<br />
project 3 - merchandising book.<br />
the product: display and layout.<br />
Fashion Visual Merchandising<br />
milano london<br />
Short Courses<br />
—<br />
Fashion Visual<br />
Merchandising<br />
_<br />
19 _