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Data Conversion Labs seeking participants in<br />

survey of content delivery outlets<br />

Technical communicators, tools<br />

vendors, consultants, and even<br />

client organizations and end users<br />

all feel the rapid changes<br />

coming to content preparation,<br />

delivery and consumption. To<br />

better understand these changes<br />

over time Data Conversion Laboratory<br />

(DCL) and The Center<br />

for Information-Development<br />

Management (CIDM) are now<br />

conducting their third annual<br />

survey of practitioners, Following<br />

the Trends — Is Your Content<br />

Ready?, which is open now until<br />

March 16, 2015.<br />

“Content creation, management<br />

and delivery grows more<br />

complex, seemingly daily,” said<br />

DCL CEO Mark Gross. “Understanding<br />

the trends, challenges<br />

and needs of the technical communications<br />

industry, and how<br />

they change over time opens the<br />

doors to provide better solutions<br />

and evolving best practices to<br />

benefit practitioners, their organizations<br />

and their customers.”<br />

The first survey, conducted in<br />

early 2013, found that content<br />

providers in most organizations<br />

take on multiple roles. And a<br />

comparison<br />

of those roles<br />

with 2014 results<br />

shows an<br />

increasing percentage<br />

have<br />

responsibilities<br />

in technical<br />

support and in<br />

customer service.<br />

In addition,<br />

the number<br />

and variety<br />

of channels to<br />

which content is published are<br />

increasing, especially in the areas<br />

of mobile apps and mobile device<br />

delivery. The 2015 survey should<br />

uncover how these and other key<br />

areas are continuing to shift.<br />

“While many technical<br />

communicators believe their<br />

competitors are ahead of them in<br />

delivering quality content electronically,<br />

roughly half of our<br />

respondents in 2014 believe they<br />

are ready to support their organizations’<br />

business requirements<br />

for digital content,” notes Joann<br />

Hackos, Director for CIDM. “We<br />

think it’s critical to stay on top<br />

of the barriers to digital content<br />

6<br />

delivery from the business and<br />

technology perspectives, so that<br />

providers can plan for and actually<br />

meet their organization’s<br />

business requirements.”<br />

Invitations to participate<br />

in the survey have been sent to<br />

previous participants; the survey<br />

is available at: http://www.dclab.<br />

com/resources/surveys/dcl-cidm-trends-survey-2015.<br />

About Data Conversion<br />

Laboratory, Inc. (DCL)<br />

DCL (www.dclab.com) is a leader<br />

in helping organizations grow<br />

the value of their content assets<br />

investment. With digitization

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