Retailer Report - Amazon Web Services
Retailer Report - Amazon Web Services
Retailer Report - Amazon Web Services
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The Kangs have made many changes and upgrades to their<br />
Lottery operation since first opening their doors. Their<br />
scratch-off selection has grown from 20 to 60 instant facings.<br />
Keno and Racetrax were also added to the mix of games,<br />
doubling their Lottery business. In addition, the store<br />
became an Agent Plus location, further improving sales.<br />
Not content to rest on their laurels, the Kangs then added<br />
a table and chairs to create an area where customers can sit<br />
and enjoy their Lottery play. Throwing their own Keno and<br />
Ravens Cash Fantasy parties have also been part of the Kangs’<br />
strategy to draw attention to their Lottery operation.<br />
The Kangs have been very proactive in promoting their<br />
Lottery business. It has paid off – literally.<br />
Making a Difference with<br />
SalesMaker Seminars<br />
In the Spotlight. . .<br />
Steady Growth for Quik Mart citgo in annapolis<br />
More scratch-offs, more terminal games and more<br />
attention to their customers ...Quik Mart Citgo in<br />
Annapolis has more than quadrupled their ten-week<br />
sales average. Located at 2042 West St., Quik Mart has<br />
grown to be the area’s largest Lottery agent. Owners<br />
Wan and Sun Kang purchased the store in March 2002.<br />
In 2004, their ten-week sales average was $8,000. Now<br />
that average is $47,000.<br />
Looking to get more from your Lottery sales? Beginning in March, the<br />
Maryland Lottery, in partnership with Scientific Games, will hold a series<br />
of SalesMaker seminars. Designed to increase awareness and drive sales<br />
of Lottery products, program topics include: profit per square foot analysis,<br />
proper merchandising of instant tickets, winner awareness signage, customer<br />
traffic patterns, and “Ask for the Sale” techniques.<br />
The seminar will be led by Jeff Sinacori, Vice President of Retail Development<br />
for Scientific Games. Jeff is a former New York Lottery independent retailer who increased sales from<br />
$500,000 to over $5 million annually, making his store one of the top-selling Lottery locations worldwide.<br />
“We’re extremely pleased to offer this unique program to our retail partners,” said John Martin, Assistant<br />
Director for the Lottery. “Every retailer can benefit from the tips and techniques Jeff shares. We’re looking<br />
forward to helping our retail partners increase their return on their Lottery investment.”<br />
Invitations to participate in the SalesMaker seminars will be arriving at select retailers soon. If you have<br />
any questions, contact your Lottery sales rep today.
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