Enrollment Management Strategic Plan 2012-2013 - Institutional ...

GOAL 1:
Increase campus enrollment
Strategy 1.1:
Develop strategies to increase applications to Penn State Lehigh Valley
Actions Needed:
Responsibility/Collaboration:
+Set a target of 10% increase of enrollment each year, outlined by an Enrollment
Projection Sheet
-Enrollment Department
+ Aim for an increase from 450 applications to 800 applications in the next year
+Improve yield rates (including the current 50% rate of direct applications and the
15% rate of referral applications; target of 60% for direct applications)
+Place a concentrated, yet realistic, emphasis on referral offers (target of
approximately 20% from current 15%), by emphasizing “go to Penn State” and
reaching out with additional information re: Honors Program, travel abroad
options, research and labs, and alumni network
+Set specific application dates with contests for application (see 2012-13
enrollment calendar)
+Continue to expand service area to NY and NJ through community college
recruitment and targeted marketing
+Implement specific program and initiatives to increase applications
Strategy 1.2:
Improve application yield through specific enrollment programs
Actions Needed:
Responsibility/Collaboration:
+Develop a comprehensive enrollment program schedule with events and
workshops outlined in a calendar format, along with an event continuum that is
shared among enrollment staff and accessible to the campus
For all: Open Houses, Career Exploration Nights, Application Nights, Tours, etc.
Others include:
+For traditional high school students:
-High School Visits
-Academic Program Nights
-Offer Programs
-PSLV Program Invitation (ie. Battle of the Bands)
-Enrollment Department
-Enrollment Specialists and
Transfer Admissions
Specialist specifically (as part
Enrollment Team)
-Other campus departments
(faculty and staff) to
promote programs and
assist in implementation
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