Enrollment Management Strategic Plan 2012-2013 - Institutional ...

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TABLE OF CONTENTS Mission Statement and Core Values 2 Needs Assessment 3 Service Area Population and High School Enrollment Data 4-5 Penn State Lehigh Valley Enrollment: Trends and Projections 6-7 Realistic Context: SWOT Analysis of Enrollment Management 8 The Stages of the Admissions Process 9 Overview of Goals 10 Goal 1: Increase Enrollment 11 Goal 2: Develop Awareness 14 Goal 3: Create Communications 16 Goal 4: Continuously Improve 18-19 Performance Indicators 20-21 Linkages to Campus Strategic Plans 22-23 Organizational Chart 24 Appendices 25 -Current Service Area Population Chart, by County and State -Visual: Population Projects for the Lehigh Valley -Population Projections 2010-40 from Lehigh Valley Planning Commission -National Graduation Trends for 2008-9 to 2020-21 -High School Enrollment Figures for Lehigh and Northampton Counties -Visual: Growth in Enrollment of Selected School Districts, PSLV Service Area -Penn State Lehigh Valley Enrollment Trends Chart -Penn State Lehigh Valley Overall Minority Enrollment Trends and Comparisons Charts -Minority Break-out Tables (Hispanic, Black, and Asian) -Minority Breakdowns Related to Lehigh and Northampton Counties -Penn State Enrollment by County -Visual: Counties of Enrolled Students, PSLV, 2011 -Freshmen Profile 2011, 2009, 2002: GPA, Class Rank, and SAT Scores -Minimum Evaluation Index (EI) 2009-2011 -Retention and Graduation Rates/Trends -Enrollment Snapshot for 2012-13 Incoming Class -Penn State Lehigh Valley Actual and Projected Enrollments Table -Updated: Enrollment Data for 2012, including Minority Population Figures 1
ENROLLMENT MANAGEMENT MISSION STATEMENT The Penn State Lehigh Valley Enrollment Management Department will recruit, counsel, and enroll an academically-prepared, diverse student body through effective communication strategies, high-quality educational programming, student-centered services, and informed decision-making that integrates other campus departments to ensure collaboration and intentionality of enrollment policies and processes. CORE VALUES OF ENROLLMENT MANAGEMENT The Penn State Lehigh Valley Enrollment Management Department has articulated the following values to guide the work and processes of the department. ‣ Individualized Attention Recruiting and counseling one-on-one within a small campus setting that is student-centered, welcoming, and accessible ‣ Professionalism Exhibiting a wide-ranging knowledge base that is showcased through high quality programming and services ‣ Clarity and Communication Establishing clear and targeted information for prospective and current students, their families, and others in the community ‣ Intentionality and Purpose Focusing on work that is necessary, data-driven, and results-based ‣ Resourcefulness Solving problems in a creative and innovative manner and using current resources to develop new ones ‣ Ethics Maintaining a high level of integrity to ensure that the right decisions are being made and to illicit a sense of trust from those outside the department ‣ Collaboration Working together as an enrollment team while creating an interconnectedness to other campus departments 2
Page 1: 2012-2013 Enrollment Management Str
Page 5 and 6: SERVICE AREA POPULATION AND HIGH SC
Page 7 and 8: PENN STATE LEHIGH VALLEY ENROLLMENT
Page 9 and 10: REALITISTIC CONTEXT: SWOT ANALYSIS
Page 11 and 12: OVERVIEW OF GOALS Based on the comp
Page 13 and 14: +For transfer students: -Community
Page 15 and 16: GOAL 2: Develop programming to reac
Page 17 and 18: GOAL 3: Create a unified communicat
Page 19 and 20: GOAL 4: Continuously improve proces
Page 21 and 22: Goal 1: Increase campus enrollment
Page 23 and 24: LINKAGES TO CAMPUS STRATEGIC PLANS
Page 25 and 26: ORGANIZATIONAL CHART FOR ENROLLMENT
Page 27 and 28: County 2010 Population Population b
Page 29 and 30: LEHIGH VALLEY PLANNING COMMISSION P
Page 31 and 32: High School Enrollment Figures: Act
Page 33 and 34: PENN STATE LEHIGH VALLEY: Year Tota
Page 35 and 36: MINORITY BREAK-OUT TABLES 2011-2012
Page 37 and 38: County of Origin PENN STATE LEHIGH
Page 39 and 40: Freshmen Profile: Grade Point Avera
Page 41 and 42: Minimum Evaluation Index (EI) Analy
Page 43 and 44: Enrollment Snapshot for Fall 2012 I
Page 45 and 46: PENN STATE LEHIGH VALLEY ENROLLMENT
Page 47 and 48: Enrollment Data: 2012 with comparis

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