the right steps to take in selling a property - Hall Real Estate
the right steps to take in selling a property - Hall Real Estate
the right steps to take in selling a property - Hall Real Estate
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www.hallrealestate.co.za<br />
PRICING...<br />
THE ISSUES<br />
Correct Pric<strong>in</strong>g:<br />
BENEFITS……<br />
1. Creates an impression of good value <strong>to</strong> purchasers<br />
2. Increases advertis<strong>in</strong>g response<br />
3. Creates an impression of seller commitment<br />
4. Achieves maximum response <strong>in</strong> optimum time<br />
5. Ma<strong>in</strong>ta<strong>in</strong>s seller negotiat<strong>in</strong>g advantage<br />
CONSEQUENCES………..<br />
1. Maximum number of offers<br />
2. Maximum sell<strong>in</strong>g price achieved<br />
3. Market<strong>in</strong>g period m<strong>in</strong>imized<br />
4. Discourages barga<strong>in</strong> hunters<br />
5. Least disruption of seller’s lifestyle<br />
6. Property sold with<strong>in</strong> shortest period of time<br />
Over Pric<strong>in</strong>g:<br />
DISADVANTAGES…..<br />
1. Loses <strong>in</strong>terested buyers<br />
2. Prolongs market<strong>in</strong>g time<br />
3. Attracts low offers<br />
4. Reduces advertis<strong>in</strong>g response<br />
CONSEQUENCES……<br />
1. Buyers reluctant <strong>to</strong> make offers<br />
2. Property ga<strong>in</strong>s stigma<br />
3. Compet<strong>in</strong>g properties become more attractive<br />
4. Property becomes over-exposed<br />
5. Seller loses crucial market<strong>in</strong>g time<br />
6. Barga<strong>in</strong> hunters wait for sale <strong>to</strong> become urgent<br />
0861 <strong>Hall</strong> 46<br />
www.hallrealestate.co.za
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