the right steps to take in selling a property - Hall Real Estate

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www.hallrealestate.co.za PRICING... THE ISSUES Correct Pricing: BENEFITS…… 1. Creates an impression of good value to purchasers 2. Increases advertising response 3. Creates an impression of seller commitment 4. Achieves maximum response in optimum time 5. Maintains seller negotiating advantage CONSEQUENCES……….. 1. Maximum number of offers 2. Maximum selling price achieved 3. Marketing period minimized 4. Discourages bargain hunters 5. Least disruption of seller’s lifestyle 6. Property sold within shortest period of time Over Pricing: DISADVANTAGES….. 1. Loses interested buyers 2. Prolongs marketing time 3. Attracts low offers 4. Reduces advertising response CONSEQUENCES…… 1. Buyers reluctant to make offers 2. Property gains stigma 3. Competing properties become more attractive 4. Property becomes over-exposed 5. Seller loses crucial marketing time 6. Bargain hunters wait for sale to become urgent 0861 Hall 46 www.hallrealestate.co.za
www.hallrealestate.co.za OVER PRICING... THE BIG SLIDE INFLATED ASKING PRICE PRICE REDUCTION MARKET VALUE PRICE REDUCTION EVENTUAL SELLING PRICE WHICH BY NOW IS BELOW MARKET VALUE 1st Month 2nd Month 3rd Month 4th Month 5th Month Number of months on the market CORRECT PRICING - THE TIME FACTOR INFLATED ASKING PRICE PRICE REDUCTION AIM TO SELL HERE - HIGHEST PRICE AT PEAK OF BUYERS INTEREST MARKET VALUE PRICE REDUCTION EVENTUAL SELLING PRICE 1st Week 2nd Week 3rd Week 4th Week 5th Week Number of weeks on the market 0861 Hall 46 www.hallrealestate.co.za
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the right steps to take in selling a property - Hall Real Estate

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