Webinar Summary - Trucking Industry Mobility and Technology ...

Trucking Industry Mobility and Technology Coalition
TIMTC Webinar Summary
November 2009
Submitted to:
United States Department of Transportation
By:
American Transportation Research Institute
December 18, 2009

Introduction
This document summarizes the webinar held on November 16, 2009 by the Trucking Industry
Mobility and Technology Coalition (TIMTC). The TIMTC webinar provided participants with: a
summary of the TIMTC annual meeting held on October 6-7, 2009; an update on the TIMTC
technology compendium; and a chance to lend direction to TIMTC’s future efforts. The
webinar slides corresponding to this summary are available on the TIMTC website at
w ww.freightmobility.com/presentations.
S ummary of TIMTC Webinar
Webinar Facilitators
Kate Hartman, USDOT ITS Joint Program Office
Dan Murray, ATRI
Core Team Members Present
Crystal Jones, FHWA
Chris Flanigan, FMCSA
Tom Kearney, FHWA-HOFM
Steve Keppler, CVSA
David Nguyen, American Trucking Associations
Leo Penne, AASHTO
Carla Schulz, ATRI
Steve Vaughn, SJV Consulting, Inc.
Rex White, ATRI
Other Participants
See appendix A for a complete list of webinar attendees
Opening Remarks
TIMTC staff welcomed participants to the first TIMTC webinar, and gave a brief introduction
outlining the agenda and purpose of the webinar. The success of the inaugural TIMTC annual
meeting was recounted and the high-level interest the meeting generated was discussed.
Participants were invited to review a summary of the annual meeting which had recently been
added to the TIMTC website.
For participants new to the TIMTC initiative, an introduction to the program was given. TIMTC
staff noted that the TIMTC is an innovative program for developing a sustainable public-private
partnership of trucking-related transportation stakeholders. To that end, three main tasks
comprise the TIMTC effort: TIMTC outreach, including newsletters, webinars, and the TIMTC
website; the TIMTC technology compendium, and the TIMTC annual meeting. The TIMTC is
jointly
managed by U.S. DOT, ATRI, ATA, CVSA, and AASHTO.
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Within the introduction to TIMTC, webinar participants were given a tour of the TIMTC website.
It was noted that industry news and calendar content are updated regularly, and that the
website was designed to allow users to submit suggestions regarding the TIMTC website and
other TIMTC initiatives to the TIMTC staff. Participants were encouraged to visit the website
and provide feedback outlining how the website might better serve their needs.
Update on the TIMTC Freight Systems Analysis
TIMTC staff also provided an update on the TIMTC Freight Systems Analysis, specifically on
the TIMTC technology compendium. Participants were given an introduction to the
compendium’s purpose and a brief outline of the compendium’s future functionality. When
released, the TIMTC Technology Compendium will provide an online, searchable database of
current technology available to the trucking industry.
In its first iteration, the compendium will be an excel-based document, split into public and
private-sector technology offerings. During the webinar, participants were guided through
navigation of the document, and were shown sample content. The TIMTC webinar slides,
available on the TIMTC website, illustrate this discussion comprehensively.
One participant inquired as to whether the compendium would compare, for example, product
features between vendors. TIMTC staff replied that, while such functionality would not likely
be available in this first release, the capability is one that has been considered and may be
pursued in future iterations.
TIMTC Annual Meeting Summary
TIMTC staff outlined for webinar participants the sessions and presentations that occurred at
the TIMTC annual meeting. This summary and the related key points are detailed within the
webinar slides available on the TIMTC website. It was also noted during the webinar that a full
summary of the events of the annual meeting is available on the TIMTC website.
General Discussion
After recounting some of the themes that emerged at the annual meeting, TIMTC staff asked
participants to provide guidance on next steps. As a starting point, participants were shown
some of the ideas that came out of the TIMTC annual meeting, including:
• Identify incentives/incentive plans for technology adoption
• Define research problem statements
• Provide educational opportunities
Several participants questioned how, exactly, TIMTC would seek to incentivize technology
adoption. It was noted that legislation allowing tax incentives for safety technology has failed
in the past and that cost justifications have been published by U.S. DOT. Another participant
asked about the range of actions that might be taken to incentivize technology adoption, given
Trucking Industry Mobility and Technology Coalition – TIMTC Webinar Summary 2

the fact that (often strong) investment justifications do not seem to convince some fleets of the
value of technology implementation Generally, participants showed interest in considering
how TIMTC might learn from past programs to develop more widely accepted incentives in the
future.
Finally, participants offered recommendations for areas of possible TIMTC interest and
involvement. One participant recommended that TIMTC be involved in coordinating the policy
and technology angle of commercial distracted driving. Another participant requested that
TIMTC develop case studies outlining how various industry segments (e.g. early adopters,
small and medium-sized fleets, etc.) approach technology implementation. Another participant
noted the disjointed nature of technology solutions. For example, a fleet may have one
communication device for routine communications, another for the OBC, and still another for
the camera system. It was noted that a unified solution would be preferable.
Closing Remarks
Participants were thanked once more for attending the webinar. TIMTC staff noted that this
was the first in a series of webinars, and recommended that participants sign up for the TIMTC
newsletter, if they had not done so already, to receive notifications of future webinar topics.
Similarly, participants were encouraged to visit the TIMTC website and submit suggestions for
future
TIMTC initiatives.
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Appendix: Participant List
Alphabetically by company name
Patrice Vincent, AAA
Neil Schuster, American Association of Motor Vehicle Administrators
Ted Scott, American Trucking Association
David Nguyen, American Trucking Associations, Inc.
John Moscatelli, AT&T
Darrin Roth, ATA
Jim Tipka, ATA
Hunter Hughes, Austin Powder Company
James Szudy, Bendix Commercial Vehicle Systems LLC
Marv Hamdan, Bendix Commercial Vehicle Systems LLC
Bob Kreeb, BoozAllen Hamilton
Walt Means, Bulk Transportation
Bob Underwood, Cable Transport, Inc.
Matt Hanson, California Department of Transportation
Nader Ebrahimi, Caltrans, Truck Size & Weight Branch
Shelley Feese, Cambridge Systematics, Inc.
Monte Jefson, Cargill, Inc.
Lucia Jones, Ceva Ground
Jim Fleming, Chevron
Alex Capelle, Continental Automotive
CDS Molodecki, Diversified Transfer and Storage
Debbie Freund, Federal Motor Carrier Safety Administration
Rosemarie Shell, FedEx Custom Critical
Kellie Toth, FedEx Custom Critical
Karen Gilbertson, FHWA Kansas
Mark Meredith, Flying Star Transport
Kyle Neumann, Foodliner, Inc
Robert Rothstein, Franklin & Prokopik
John Wagner, Gateway Insurance Company
Jim Palin, GE Fleet Services
Kevin Skow, Great West Casualty Company
Phyllis Wells, H. R. Ewell, Inc.
Arne Nystrom, H.O. Wolding Inc
Charles Miller, HNTB Corporation
Price Richardson, Howell's Motor Freight, Inc.
Marygrace Parker, I-95 Corridor Coalition
Jessica Jermakian, Insurance Institute for Highway Safety
Leah Gustafson, International Truck Sales of Richmond
Chris Lane, ITS America
Barry Wertz, Kinard Trucking, Inc.
Lori Kelsey, KIPDA
Ed Miller, Maryland DOT
Crystal Darcy, Maryland Port Administration/Port of Baltimore
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Joey Sagal, Maryland State Highway CHART
Mike Jeffress, Maverick, USA
Kristin Thompson, Ministry of Transportation
Bob Brendel, Missouri Department of Transportation
Gary Rothstein, Mobile Awareness, LLC
Michael Akridge, MT Akridge Consultant Services
Len Stark, Namasco Corp.
Jaime Rall, National Conference of State Legislatures
Brenda Lantz, NDSU
Jim Funke, NHTSA
Jim Bunch, Noblis
Barbara Staples, Noblis
Bernadine Victor-Taylor, Noblis
Ted Matthews, North Jersey Transportation Planning Authority
Richard McDonough, NYSDOT
Mike Joyce, OOIDA
Lud Koci, Penske Corporation
Wes Mays, Peterbilt Motors Company
Karen Tobia, Port Authority of NY & NJ
Kristin Decas, Port Director, New Bedford, MA
Paul Crouch, RL Carriers
Thomas Hodgson, Road Safe America
Stephen Owings, Road Safe America
Trey Golden, Rush Truck Center - Nashville
Marsha Vande-Hei, Schneider National
Scott Murray, SCTA
Trevor Brydon, SEMCOG
Dan Doss, Snap-on
Crystal Main, Sunbury Transport Limited
Charles May, Teletrac, Inc.
Imran Inamdar, Telvent
David Schrank, Texas Transportation Institute
Marsh Galloway, TMC/ATA
Anthony Curreri, Transportation Northwest, University of Washington
Ralph Hessian, TRB
Abby Swaine, U.S. EPA Region 1
Jose Gutierrez, uFollowit
Steven Shladover, University of California PATH Program
Charlie Kongkaeow, USSCo
Peter Rafferty, UW-Madison
Peter Lynch, UW-Madison
Kelly Stanley, Virginia Tech Transportation Institute
Pierre Valley, Volvo Trucks North America
Doug Brodin, Wa. St. DOT
Dale Tabat, Washington State Department of Transportation
John Day, WebTech Wireless
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Robert Wayson, Wilbur Smith Associates
Tom Cuthbertson, XATA Corp
Srini Venkat (company not listed)
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