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Point<br />
Out<br />
SUCCESS MANTRA<br />
and Moong Dal, a Masala Division<br />
at Cottongreen (alongwith a Quality<br />
Control Laboratory) at the same place<br />
where different kinds of spice powders<br />
like Turmeric, Chillies, Coriander<br />
and ready mix masala and like Garam<br />
Masala, Tea Masala, Pav Bhaji Masala,<br />
Punjabi Chole Masala etc. are prepared<br />
and packed in consumer packs, a<br />
printing division also at the same place.<br />
Lijjat Advertising Division at Bandra<br />
(Mumbai), Chapati Divisions at<br />
Bandra, Wadala, Mulund & Kandivali,<br />
A Polypropylene set-up at Kashi-<br />
Mira Road and detergent powder and<br />
cakes manufacturing unit at Pune<br />
(Sanaswadi).<br />
The institution has adopted the concept<br />
of business from the very beginning. All<br />
its dealings are carried out on a sound<br />
and pragmatic footing - Production of<br />
quality goods and at reasonable prices.<br />
It has never and nor will it in the future,<br />
accept any charity, donation, gift or<br />
grant from any quarter. On the contrary,<br />
the member sisters donate collectively<br />
for good causes from time to time<br />
according to their capacity.<br />
Besides the concept of business, the<br />
institution along with all it's member<br />
POWER BRAND<br />
l Lijjat Papad has been chosen as a Power Brand 2010-2011 by the Indian<br />
Consumer and received the Award on 4th February 2011 in New Delhi by<br />
our President Smt. Swati R. Paradkar.<br />
l The Economic Times Award given to the Institution for Corporate<br />
Excellence "Business Woman Of the Year" on 6th September 2002<br />
l At the National Convention on "Rural Industrialisation", held by Khadi<br />
& Village Industries Commission along with Ministry of Agro and Rural<br />
Industries at New Delhi on 14th March 2003, Institution recevied the "Best<br />
Village Industry Institution" award from Hon'ble Prime Minister Shri Atal<br />
Bihari Vajpayee.<br />
l Received "Brand Equity Award" at the hands of Hon'ble President of India<br />
Dr. A.P.J Abdul Kalam at Vigyan Bhavan, New Delhi.<br />
sisters have adopted the concept of<br />
mutual family affection, concern and<br />
trust. All affairs of the institution are<br />
dealt in a manner similar to that of<br />
a family carrying out its own daily<br />
household chores.<br />
But the most important concept<br />
adopted by the institution is the<br />
concept of devotion. For the member<br />
sisters, employees and well wishers,<br />
the institution is never merely a place<br />
to earn one's livelihood - It is a place<br />
of worship to devote one's energy not<br />
for his or her own benefits but for the<br />
benefit of all. In this institution work<br />
is worship. The institution is open for<br />
everybody who has faith in its basis<br />
concepts.<br />
40<br />
september <strong>2014</strong>