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SEPTEMBER 2014

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Point<br />

Out<br />

SUCCESS MANTRA<br />

and Moong Dal, a Masala Division<br />

at Cottongreen (alongwith a Quality<br />

Control Laboratory) at the same place<br />

where different kinds of spice powders<br />

like Turmeric, Chillies, Coriander<br />

and ready mix masala and like Garam<br />

Masala, Tea Masala, Pav Bhaji Masala,<br />

Punjabi Chole Masala etc. are prepared<br />

and packed in consumer packs, a<br />

printing division also at the same place.<br />

Lijjat Advertising Division at Bandra<br />

(Mumbai), Chapati Divisions at<br />

Bandra, Wadala, Mulund & Kandivali,<br />

A Polypropylene set-up at Kashi-<br />

Mira Road and detergent powder and<br />

cakes manufacturing unit at Pune<br />

(Sanaswadi).<br />

The institution has adopted the concept<br />

of business from the very beginning. All<br />

its dealings are carried out on a sound<br />

and pragmatic footing - Production of<br />

quality goods and at reasonable prices.<br />

It has never and nor will it in the future,<br />

accept any charity, donation, gift or<br />

grant from any quarter. On the contrary,<br />

the member sisters donate collectively<br />

for good causes from time to time<br />

according to their capacity.<br />

Besides the concept of business, the<br />

institution along with all it's member<br />

POWER BRAND<br />

l Lijjat Papad has been chosen as a Power Brand 2010-2011 by the Indian<br />

Consumer and received the Award on 4th February 2011 in New Delhi by<br />

our President Smt. Swati R. Paradkar.<br />

l The Economic Times Award given to the Institution for Corporate<br />

Excellence "Business Woman Of the Year" on 6th September 2002<br />

l At the National Convention on "Rural Industrialisation", held by Khadi<br />

& Village Industries Commission along with Ministry of Agro and Rural<br />

Industries at New Delhi on 14th March 2003, Institution recevied the "Best<br />

Village Industry Institution" award from Hon'ble Prime Minister Shri Atal<br />

Bihari Vajpayee.<br />

l Received "Brand Equity Award" at the hands of Hon'ble President of India<br />

Dr. A.P.J Abdul Kalam at Vigyan Bhavan, New Delhi.<br />

sisters have adopted the concept of<br />

mutual family affection, concern and<br />

trust. All affairs of the institution are<br />

dealt in a manner similar to that of<br />

a family carrying out its own daily<br />

household chores.<br />

But the most important concept<br />

adopted by the institution is the<br />

concept of devotion. For the member<br />

sisters, employees and well wishers,<br />

the institution is never merely a place<br />

to earn one's livelihood - It is a place<br />

of worship to devote one's energy not<br />

for his or her own benefits but for the<br />

benefit of all. In this institution work<br />

is worship. The institution is open for<br />

everybody who has faith in its basis<br />

concepts.<br />

40<br />

september <strong>2014</strong>

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