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‘Let’s football’ – the League’s official line is an apt fit to its ambition in<br />
connecting with today’s youth and creating interest in millions to play the<br />
sport professionally. The emblem with hexagons combined to form a football<br />
symbolises collaboration of passion, energy and enthusiasm among its<br />
stakeholders.<br />
also launched its official TV campaign<br />
titled 'C'mon India, Let's football', kickstarting<br />
an extensive marketing campaign<br />
in the run-up to the football tournament's<br />
inaugural game on October 12. Social<br />
media sentiment for the tournament is<br />
very positive - with fans eagerly awaiting<br />
the start of the tournament and football<br />
action in India!As a show of strength<br />
behind the Hero Indian Super League,Mrs.<br />
Nita Ambani, Founding Chairperson,<br />
Football Sports Development led the eight<br />
League Partners to a pledge – committing<br />
to the League’s vision in bring a footballing<br />
revolution across the country.<br />
Joining her on stage were Sachin Tendulkar<br />
(Kerala Blaster FC), Ranbir Kapoor<br />
(TeamMumbai), AbhishekBachchan<br />
(Team Chennai), Samir Manchanda<br />
(Delhi Dynamos), John Abrahim<br />
(NorthEast United), KapilWadhawan (FC<br />
Pune City), VarunDhawan (FC Goa) and<br />
Utsav Parekh (Atletico de Kolkata) along<br />
with Sanjay Gupta, COO, Star India and<br />
Praful Patel, President AIFF.<br />
‘Let’s football’ – the League’s official line<br />
is an apt fit to its ambition in connecting<br />
with today’s youth and creating interest in<br />
millions to play the sport professionally.<br />
The emblem with hexagons combined to<br />
form a football symbolises collaboration of<br />
passion, energy and enthusiasm among its<br />
stakeholders. Colours chosen to represent<br />
the League convey the values and emotions,<br />
with red signifying the energy, passion<br />
and action, while blue exudes confidence,<br />
trust and responsibility; both seamlessly<br />
combining to represent the League’s values.<br />
Speaking on the occasion, Mrs Nita Ambani<br />
said, “It’s a momentous day for us as we set<br />
ourselves in building a grand coalition<br />
among all stakeholders to develop football<br />
in the country and take it to its deserving<br />
space in the Indian sports.ISL hope to act<br />
as a foundation in creating an eco-system to<br />
nurture talent and make our own national<br />
football heroes, through its ambitious<br />
grassroots development programme.<br />
“It’s a beginning of a long journey and<br />
today we have taken baby steps. I am<br />
happy to have equally enthusiastic League<br />
Partners’, committed to the League’s vision.”<br />
Commenting on the official launch of the<br />
league, Sanjay Gupta, COO, Star India,<br />
said, “Football is much more than a sport.<br />
It is an international phenomenon. And<br />
yet, India as a country has not joined this<br />
global community. Which is why, today<br />
marks a historic turning point for the<br />
future of football in this country. With the<br />
launch of the Hero Indian Super League<br />
we take our first steps to join the world<br />
community. This I believe is the birth of a<br />
footballing nation.<br />
“We plan to attract and nurture the best of<br />
Indian talent to play with marquee players<br />
selected from 20 countries, spanning 5<br />
continents. What you will experience is<br />
a world-class spectacle – in stadia, on<br />
television, on your mobile screen and<br />
across all digital devices,” further added<br />
Mr. Gupta<br />
Andy Knee, VP, Football at IMG: “We<br />
are delighted to mark the official launch<br />
of the Hero Indian Super League. The<br />
potential for football in India is truly<br />
immense, and the ambition for the League<br />
is to spark a revolution for the game in this<br />
great country—to encourage tens, even<br />
hundreds of millions of Indians to start<br />
playing, following and watching the sport.”<br />
“Certainly, the world of football has<br />
started to take notice. Since the League<br />
first became known, IMG has received<br />
expressions of interest and support from<br />
players, managers and administrators at<br />
the highest levels. The global game wants<br />
India as a major footballing power,” further<br />
added Mr. Knee.<br />
Scheduled for kick off on 12thOctober<br />
<strong>2014</strong>, the Hero Indian Super League will see<br />
some of the greatest players in action from<br />
the world of football.The league is already<br />
generating a lot of buzz and has struck the<br />
right cord with most of its team owners<br />
being the youth icons and renowned faces<br />
globally. The Hero Indian Super League<br />
will be telecast internationally and may<br />
just mark the beginning of the new era in<br />
Indian Football.<br />
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