SEPTEMBER 2014

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Point Out spOrTS FOOTBALL FEVER IN INDIA Indian Super League is all set to make some positive growth in Indian Football. Social media sentiment for the tournament is very positive - with fans eagerly awaiting the start of the tournament and football action in India! »» RANJITH Hero Indian Super League, the most anxiously awaited football extravaganza in the country, unveiled its’ official emblem in a grand fanfare event, thus presenting India with its very own first ever, high-profile footballing competition. Indian Super League is all set to make some positive growth in Indian Football.The Leaguehas 54 september <strong>2014</strong>
‘Let’s football’ – the League’s official line is an apt fit to its ambition in connecting with today’s youth and creating interest in millions to play the sport professionally. The emblem with hexagons combined to form a football symbolises collaboration of passion, energy and enthusiasm among its stakeholders. also launched its official TV campaign titled 'C'mon India, Let's football', kickstarting an extensive marketing campaign in the run-up to the football tournament's inaugural game on October 12. Social media sentiment for the tournament is very positive - with fans eagerly awaiting the start of the tournament and football action in India!As a show of strength behind the Hero Indian Super League,Mrs. Nita Ambani, Founding Chairperson, Football Sports Development led the eight League Partners to a pledge – committing to the League’s vision in bring a footballing revolution across the country. Joining her on stage were Sachin Tendulkar (Kerala Blaster FC), Ranbir Kapoor (TeamMumbai), AbhishekBachchan (Team Chennai), Samir Manchanda (Delhi Dynamos), John Abrahim (NorthEast United), KapilWadhawan (FC Pune City), VarunDhawan (FC Goa) and Utsav Parekh (Atletico de Kolkata) along with Sanjay Gupta, COO, Star India and Praful Patel, President AIFF. ‘Let’s football’ – the League’s official line is an apt fit to its ambition in connecting with today’s youth and creating interest in millions to play the sport professionally. The emblem with hexagons combined to form a football symbolises collaboration of passion, energy and enthusiasm among its stakeholders. Colours chosen to represent the League convey the values and emotions, with red signifying the energy, passion and action, while blue exudes confidence, trust and responsibility; both seamlessly combining to represent the League’s values. Speaking on the occasion, Mrs Nita Ambani said, “It’s a momentous day for us as we set ourselves in building a grand coalition among all stakeholders to develop football in the country and take it to its deserving space in the Indian sports.ISL hope to act as a foundation in creating an eco-system to nurture talent and make our own national football heroes, through its ambitious grassroots development programme. “It’s a beginning of a long journey and today we have taken baby steps. I am happy to have equally enthusiastic League Partners’, committed to the League’s vision.” Commenting on the official launch of the league, Sanjay Gupta, COO, Star India, said, “Football is much more than a sport. It is an international phenomenon. And yet, India as a country has not joined this global community. Which is why, today marks a historic turning point for the future of football in this country. With the launch of the Hero Indian Super League we take our first steps to join the world community. This I believe is the birth of a footballing nation. “We plan to attract and nurture the best of Indian talent to play with marquee players selected from 20 countries, spanning 5 continents. What you will experience is a world-class spectacle – in stadia, on television, on your mobile screen and across all digital devices,” further added Mr. Gupta Andy Knee, VP, Football at IMG: “We are delighted to mark the official launch of the Hero Indian Super League. The potential for football in India is truly immense, and the ambition for the League is to spark a revolution for the game in this great country—to encourage tens, even hundreds of millions of Indians to start playing, following and watching the sport.” “Certainly, the world of football has started to take notice. Since the League first became known, IMG has received expressions of interest and support from players, managers and administrators at the highest levels. The global game wants India as a major footballing power,” further added Mr. Knee. Scheduled for kick off on 12thOctober <strong>2014</strong>, the Hero Indian Super League will see some of the greatest players in action from the world of football.The league is already generating a lot of buzz and has struck the right cord with most of its team owners being the youth icons and renowned faces globally. The Hero Indian Super League will be telecast internationally and may just mark the beginning of the new era in Indian Football. 55
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