Travel Overview - Fairfax Media Adcentre

Travel
Overview
Travel is published in The Sun-Herald
every week providing our dedicated
audience with the most relevant
editorial and advice on the latest and
greatest places to visit around the
globe and at home.
Travel inspires our avid readers to
take action, providing the perfect
advertising environment. It is read by
a loyal travel audience actively
seeking information, who are thinking
about taking a break and are looking
for value, enjoyment and,
occasionally, a touch of luxury.
Why Advertise *
• 4069,000 or 86% of Travel readers are planning to
travel within the next 12 months ix:124*
• 381,000 or 81% of Travel readers have taken a
domestic trip within the last12 months ix: 134*
• 191,000 or 41% of Travel readers have taken an
overseas trip within the last12 months ix: 175*
• 314,000 or 67% of Travel readers travelled by air
within the last 12 months ix: 148*
• 211,000 or 45% of our Travel readers enjoyed 4 or
more trips away within the last 12 months ix: 161.
Key Stats
Readership: 472,000*
Profile *
60%*
36%*
ix:163
40%* $9,836 #
PI AVE**
$102k
AVE*
55
Advertising Contact Information
Hannah Killen 9282 2578 hkillen@fairfaxmedia.com.au
or adcentre.com.au
Deadlines
Bookings Deadline: 12pm, Monday prior
Material Deadline: 12pm, Wednesday prior
Sources: *Roy Morgan Research, December 2012. Base: NSW. Usually read holidays and travel based on SH readership.
# Last long trip of 3+ nights overseas. **Filter: Employed full-time.