Capital magazine media kit - Fairfax Media Adcentre

MEDIA KIT FY14www.adcentre.com.au/capitalA key component of the Financial Review GroupGEARED FOR SUCCESS

contentsOverviewSectionsAudienceFeatures & DeadlinesRatesDigitalEvents & ConferencesContactsFinancial Review Group

overviewFINANCIAL REVIEW CAPITALCapital is a quarterly magazine and online publication that drivesdebate about the evolution of Australia’s capital markets. Editedby James Eyers, a key part of Capital’s mission is to engage withsenior finance executives and their advisors, including investmentbankers, lawyers and accountants. It provides thought-provokinganalysis on the forces moulding the markets and the issues drivingcorporate decision making.Capital features a special CFO section that provides a looking glassfor the magazine’s broader audience, allowing them to engage withthe key financial decision makers inside companies. As part ofCapital, CFO’s content is showcased to a wider audience, and inturn, the mainstream chief financial officer audience is exposed toinsights and bigger picture thinking of advisory professionals.Inserted into The Australian Financial Review quarterly on aWednesday, Capital magazine reaches a coveted audience of bothcorporates and clients – key decision makers and leaders insidethe economy’s engine room. Through an editorial dialogue, theaudiences become each other’s agents of change. The relationshipis one of trust, integrity and credibility.In addition, Capital is also available online at afr.com/capital, soyou can access the latest news, information and analysis on thedirection of capital flows and mergers and acquisitions activity.The fuel that drives the economic engine.A place where the powerful debate ideas and policy.

sectionsEDITORIAL SECTIONSVaultVault is the upfront section of Capital. It is street press forsuits. Features include profiles, trends, forecasts, statistics andinformation graphics. This is Capital’s punchiest section - a fastvenue to deliver a taste of what the magazine offers and set a“big think” agenda. The Vault is curated with care, distilling thecomplexity of the deal environment.FeaturesCapital will explore the inner workings of the market throughsubstantial feature articles. The feature articles will reconstructdeals, profile the leading deal makers and organisations, and goinside the strategic issues impacting on global capital markets.How government policy is impacting on the markets will also beexamined.CFOCFO is the leading source of information for finance professionals.It hits the key decision makers in corporate Australia, supplyingthem with must-read insights into what’s driving their business.CFO includes ‘The Interview’ with a leading CFO, ShaunDrummond’s editor’s letter, features on all the key issues occupyingfinance leaders, the ‘Professional” section, where we examinetechnical issues in an easy-to-digest way.ViewpointViewpoint is Capital’s opinion section. Leading writers and editorsat The Australian Financial Review write for Capital in a seriesof separate articles on the latest trends in: debt markets, equitymarkets, the resources industry and legal industries; and theUnited States and China.Down TimeDown Time opens with an engaging portrait of a deal maker orcorporate chief as they push their limits outside the office to unwind.Back of the Book: a review of business books. Short features onareas such as business of sport, wine, travel, technology etc.Haunts: A flashback to the place where a big deal was done. Thecolumn will describe to readers the food, the atmosphere - theplace where hands were shook. It will be accompanied by a largefeature photograph.

audienceCAPITAL AUDIENCEREADERSHIP:291,000*CIRCULATION:66,168 #READER PROFILE^The average Capital reader is:• 40 years old• Lives in NSW or VIC (69%)• Is in a senior position in a large company(average 900 employees)• Earns $175k p.a.CAPITAL READERSHIP^• On average, readers spend 42 minutes with an issue of Capitaland read more than half of the magazine (85%).• 83% of readers have a positive impression of Capital.FINANCE AND INVESTMENTS^• 81% of readers make investment decisions on their own.• 27% of readers have an SMSF and this increases to 46% ofthose 55+.• More than 9 in 10 respondents own any investments.• 83% own shares (net Australian and international shares).• 8 in 10 respondents who own shares traded in the past 12months, with the average parcel of shares traded worth $14k.AUTOMOTIVE^• 40% of respondents intend to purchase a new car in thenext 12 months and a further 14% intend to choose a newcompany car.• On average, readers intend to spend $66k on their next carpurchase.EDUCATION AND PROFESSIONAL ASSOCIATIONS^• 35% of readers are currently considering further education.• 51% are a member of a professional association.Source: *emma TM conducted by Ipsos MediaCT, people 14+ for the 12 months ending June 2013 (Host Wednesday FinancialReview), #Audit Bureau of Circulations, June 2013 (Host Wednesday Financial Review), ^Capital Reader Survey 2012

features &deadlinesCAPITAL FEATURES & DEADLINES 2013ISSUE FEATURES ON SALE DATE BOOKING DEADLINE MATERIAL DEADLINEMarchJuneSeptemberDecemberRegionalismCFO PrudenceYouthCFO GrowthInnovationCFO/Capital AwardsFutureCFO TechnologyWednesday, March 27 Wednesday, February 20 Tuesday, March 12Wednesday, June 5 Wednesday, May 1 Tuesday, May 21Wednesday, September 4 Wednesday, July 31 Tuesday, August 20Wednesday, December 4 Wednesday, October 30 Tuesday, November 19Note: Cancellation deadlines are 6 weeks prior. (100% cancellation fee applies)Booking deadlines are 4 weeks prior. Material deadlines are 2 weeks prior. Subject to change without notice.Issue #1 – REGIONALISMThe future is regional rather than global. Many banks, companies and their advisers are scaling backglobal ambitions to focus on expansion in markets closer to home. This is especially the case in Asia,as Australia prepares for the Asian century. The first Capital of 2013 explores the strategies for capitalexpansion in markets nearby and the pitfalls for the ill-prepared.IN the CFO section – Prudence: the importance of cash flow and Capital Management.Issue #2 – YOUTHProviding opportunity for the next generation to prosper is crucial and challenging, as young workers’aspirations are diverted by a variety of opportunities. This issue of Capital will examine the goals ofinvestments banks, law firms and companies to motivate staff by looking at thepeople and policies making change happen.IN the CFO section – Growth: new ways to create value in your company.Issue #3 – INNOVATIONConstant change defines capital markets, and embracing it effectively can create a competitive advantage.Innovation and adaption are the defined characteristics of success. The September issue ofCapital looks at the people, teams and products that defy expectations by forging new ground.PLUS – CFO/Capital Awards 2013Issue #4 – FUTURE 2014In order to profit in this fast moving environment, the elite advisers and clients can pick the trendsahead and evolve their businesses to be in a position to profit. Forecasting is common but seeing thefuture is more difficult; the final issue of Capital in 2013 will be dedicated to reading the trends thatwill define business in the year ahead.IN the CFO section - Technology: the impact of technology on forecasting.

QuickTime and aQuickTime decompressor and aare needed to decompressorsee this picture.are needed to see this picture.QuickTime and aQuickTime decompressor and aare needed to decompressorsee this picture.are needed to see this picture.ratesCAPITAL ADVERTISING RATESCAPITAL ADVERTISING RATESSize Casual 2x 4x 6x 8x 10x 12x 16xDouble Page Spread $28,550 $27,750 $27,300 $26,900 $26,500 $26,150 $25,750 $25,400Double Page Spread (incl GST) $31,405 $30,525 $30,030 $29,590 $29,150 $28,765 $28,325 $27,940Full Page $15,050 $14,700 $14,400 $14,150 $13,900 $13,750 $13,550 $13,300Full Page (incl GST) $16,555 $16,170 $15,840 $15,565 $15,290 $15,125 $14,905 $14,6301/2 Page $9,250 $9,050 $8,850 $8,700 $8,550 $8,400 $8,300 $8,1501/2 Page (incl GST) $10,175 $9,955 $9,735 $9,570 $9,405 $9,240 $9,130 $8,9651/3 Page $7,900 $7,650 $7,500 $7,400 $7,300 $7,200 $7,050 $6,9501/3 Page (incl GST) $8,690 $8,415 $8,250 $8,140 $8,030 $7,920 $7,755 $7,645POSITION LOADS POSITION LOADS1st Inside Front Cover Spread 40% Gatefolds 40%2nd Inside Front Cover Spread 35% Opposite Contents 40%1st Right Hand Page 40% Right Hand Page 15%2nd and 3rd Right Hand Page 35% Centre Spread 30%4th Right Hand Page 25% Outside Back Cover 50%1st Left Hand Page 30% Other Guaranteed Positioning 15%PRODUCTION SPECIFICATIONSCapital only accepts advertising material in digital format.Please refer to the specification website: http://adcentre.com.au/capital

digitalCAPITAL DIGITALThe Capital section harnesses the Financial Review’s online capitalmarkets coverage including a repertoire of dedicated multimediacontent and enhanced graphics information and deal data.Found at afr.com/capital, the webpage will provide the latest newson mergers and acquisitions, equity and debt capital markets andlegal and regulatory developments. In addition, it showcases thedaily CFO blog to keep finance professionals in the loop.Regular TV includes Debt End of Town, which provides insight intothe drivers of the debt markets every week; and Austin Legal, whichexamines corporate governance and law.With a focus on fast-paced but authoritative and well-writtenreportage, Capital online will delve inside the deals and dig intothe major issues facing finance executives. By maintaining theconversation between the quarterly instalments of the magazine,Capital online is Australia’s new digital home for news, analysis andunique insight for the sharpest and smartest in pinstriped suits.Digital Advertising Package:$10,000 per mthOR$30,000 per quarter for a 50% SOV sponsorship.

events &conferencesCAPITAL EVENTS &CONFERENCESCapital Insight BreakfastsCapital will run insight breakfasts during the year to focus on topicalissues and draw out the relevant expertise of leaders in the field topush towards evolving ‘best practice’ for the investment bankingand finance community. Topics will be thoroughly researched bythe Capital team and attendees/speakers will be hand-picked fortheir expertise and views.CFO Capital AwardsCFO Capital Awards 2013 recognise the very best in Australianfinance over the past 12 months and are a highlight in Australia’sfinance industry calendar. They acknowledge not only chief financialofficers and their teams, but also the treasury teams, bankers,lawyers, consultants and strategists who work with them. Thewinners are announced at a prestigious awards lunch in Sydneyand are celebrated in a special edition of Capital magazine followingthe awards.Financial Review CFO ConferenceThe CFO Conference is a one day conference, which joins togethertop CFOs, economists and industry leaders who offer their owninvaluable insights into the most important issues and emergenttrends facing CFOs and their companies. Currently in its 7th year,the conference includes key note addresses, trends and analysis,interactive work shops, practical case studies and sessions onmanagement and career development geared exclusively to theneeds of the CFO.

contactsCAPITAL CONTACTSSYDNEYLevel 1, 1 Darling Island RoadPyrmont NSW 2009Postal: GPO Box 506Sydney NSW 2001Vaughan CottierGroup Sales Manager - Magazines& FinanceP: 02 9282 2208E: vcottier@fairfaxmedia.com.auClare TilleyNational Advertising Manager - FinanceP: 02 9282 2242E: ctilley@fairfaxmedia.com.auGosh KattelSenior Account ManagerP: 02 9282 1561E: gkattel@fairfaxmedia.com.auQUEENSLANDJF Media2/145 Melbourne StreetSouth Brisbane QLD 4101Adrienne Le MuraP: 07 3844 5888E: adrienne@jfmedia.com.auWESTERN AUSTRALIAA15 Level 2435 Roberts RoadSubiaco WA 6008P: 08 9423 8903MELBOURNELevel 6, 655 Collins StreetDocklands VIC 3008Postal: GPO Box 55AMelbourne VIC 3001Alana SosteAccount Manager - FinanceP: 03 8667 3374E: alana.soste@fairfaxmedia.com.auSOUTH AUSTRALIA124 Franklin StreetAdelaide SA 5000P: 08 8210 1212Brad BarberSenior Account ManagerP: 08 8210 1122E: BBarber@fairfaxmedia.com.auCONTACT AND PROOF DELIVERYADDRESSMagazine OperationsFairfax MediaLevel 3, 1 Darling Island RoadPyrmont NSW 2009P: 02 9292 3322E: adprodunit@fairfaxmedia.com.auLiz MolyneuxState Advertising ManagerP: 08 9323 8903E: lmolyneux@fairfaxmedia.com.au

financialreviewgroupFINANCIAL REVIEW GROUPThe Financial Review Group connects the information needs of Australia’s mostsuccessful and influential people with a constantly expanding range of businessand investment products and services. We help people truly understand the issuesand make the insights that enable their success.From daily and 24/7 services like the Financial Review newspaper and website,through to specialist subjects covering investments and how to spend, orentrepreneurial communities like BRW Fast Club, we connect advertisers to theright people, at the right time, in the right environment.Welcome to the world of the Financial Review Group. Choose any or a combinationof our titles and connection platforms to ensure your marketing plan isgeared for success.