Travel Overview - Fairfax Media Adcentre

Overview

Travel
Overview
Travel is published in The Sun-Herald
every week providing our dedicated
audience with the most relevant
editorial and advice on the latest and
greatest places to visit around the
globe and at home.
Travel inspires our avid readers to
take action, providing the perfect
advertising environment. It is read by
a loyal travel audience actively
seeking information, who are thinking
about taking a break and are looking
for value, enjoyment and,
occasionally, a touch of luxury.
Why Advertise *
• 4069,000 or 86% of Travel readers are planning to
travel within the next 12 months ix:124*
• 381,000 or 81% of Travel readers have taken a
domestic trip within the last12 months ix: 134*
• 191,000 or 41% of Travel readers have taken an
overseas trip within the last12 months ix: 175*
• 314,000 or 67% of Travel readers travelled by air
within the last 12 months ix: 148*
• 211,000 or 45% of our Travel readers enjoyed 4 or
more trips away within the last 12 months ix: 161.
Key Stats
Readership: 472,000*
Profile *
60%*
36%*
ix:163
40%* $9,836 #
PI AVE**
$102k
AVE*
55
Advertising Contact Information
Hannah Killen 9282 2578 hkillen@fairfaxmedia.com.au
or adcentre.com.au
Deadlines
Bookings Deadline: 12pm, Monday prior
Material Deadline: 12pm, Wednesday prior
Sources: *Roy Morgan Research, December 2012. Base: NSW. Usually read holidays and travel based on SH readership.
# Last long trip of 3+ nights overseas. **Filter: Employed full-time.

What’s Inside
Something to Declare
Travel blogger and author
Ben Groundwater, who is
also known as The
Backpacker, gives his
humorous take on his
travels.
Insider
All the issues affecting
travellers and the latest
trends and developments
in travel, by Jane E.
Fraser.
Sky Report
A monthly column on the
latest news and
developments about
airlines and airports as
they affect leisure
travellers. By Julietta
Jameson.
Cruising
A weekly column by
Joanna Hall featuring
cruising news, deals,
Q&A, port watch and a
ship profile each week.
Tripologist
Veteran travel writer
Michael Gebicki
answers our readers
questions in this weekly
column.

Our Editorial Team
Mission Statement
For holidaymakers with
one burning question:
where next? Targeted at
relaxed Sunday readers,
Travel is an entertaining
and easily-digestible read
packed with practical
ideas and advice for busy
people – and their
families – planning their
next break.
Anthony Dennis
Angie Kelly
Lynne Whiley
Anthony our National Travel
Editor is one of Australia’s
most experienced travel
editors and writers. The
author of two travel books,
he is a long-time radio
commentator on travel and
tourism issues and a
speaker and moderator at
travel and tourism events.
Anthony is the former editor
of the Australian Travel +
Leisure and the Australia-
New Zealand
correspondent for Travel +
Leisure US.
Angie Kelly is the Deputy
Editor – Sunday print with
primary responsibility for
the Travel section in the
Sun Herald. Angie has
worked on the section
since 2011 – her latest
position in a journalism
career as a writer and
editor working in news,
property, fashion, special
reports, entertainment and
health.
Lynne Whiley is the
Commercial editor for the
Travel category. Previously
deputy editor of Traveller
Sydney Morning Herald
and The Age. Lynne’s
areas of specialist
expertise include
international cruising, north
American destinations and
experiences, South-East
Asia and Traveller's
special reports.

Our Editorial Team
Ben Groundwater
Fairfax’s globetrotter on
a shoestring, Ben
Groundwater, finds the
cheap and the nasty,
in the world’s best
destinations. Ben has
been a professional travel
writer for 10 years, during
which time he’s schlepped
his way through more than
60 countries. He still
frequently gets lost.
Jane E Fraser
There’s not much our
‘Travel Insider’ Jane E.
Fraser doesn’t know
about travel – and what
she doesn’t know she
will find out. From the
latest in airlines to how
to get the best deal,
she draws on her 15
years of writing about
travel to provide indepth
news and
analysis
Michael Gebicki
Michael our travel writer
and photographer, has
been writing travel
articles since 1982. The
freedom and the sense
of the unexpected that
travel brings are still
powerful motivators, “and
writing about it gives me
a license to poke around
in odd corners of the
world,” he says. He
writes The Tripologist
column for The Sun-
Herald every week.

Special Features Calendar
Issue Date Special Issue Booking Deadline Material Deadline
10 February The Quick Trips Issue 12pm, Monday prior week 12pm, Wednesday prior week
17 March The Cruise Issue 12pm, Monday prior week 12pm, Wednesday prior week
7 April Ski (Special Report) 12pm, Monday prior week 12pm, Wednesday prior week
5 May The Islands & Beaches
Issue
12pm, Monday prior week
12pm, Wednesday prior week
23 June Winter Getaways Issue 12pm, Monday prior week 12pm, Wednesday prior week
21 July River Cruising
(Special Report)
12pm, Monday prior week
12pm, Wednesday prior week
15 September Cruising (Special Report) 12pm, Monday prior week 12pm, Wednesday prior week
20 October The Family Travel Issue 12pm, Monday prior week 12pm, Wednesday prior week
10 November Off the Beaten Track
(Special Report)
12pm, Monday prior week
12pm, Wednesday prior week
For advertising enquires or more information, please contact:
Hannah Killen 9282 2578 hkillen@fairfaxmedia.com.au
*Special reports are dedicated 8-12 page sections with a cover page that run inside Travel